Wei Zhijian Liu Chengjun: Making our packaging and brand

[Reporter]: Hello Liu! I am very glad that you accepted our interview. First of all, I want to know, what are our main features at this year's show?


[Liu Chengjun]: Now our products are mainly for domestic, but our company was mainly engaged in export sales, and it is a foreign-invested enterprise that attracts investment. The output value of our exports was nearly 500 million last year. Now we mainly turn our targets to the domestic market. We have vacated nearly 40,000 mu of factory buildings and specialized in the domestic market. This is the first time for us to participate in the Shanghai Exhibition. We will also participate in the Guangzhou Exhibition in March next year.


[Reporter]: Have we participated in the exhibition in Guangzhou this year?


[Liu Chengjun]: This year's Guangzhou Exhibition, the location is given to us, but this year our main goal is Shanghai, so we will be placed in March next year.

Liu Chengjun, Marketing Director, Jiangsu Weizhijian Sofa Manufacturing Co., Ltd.


[Reporter]: We used to do export sales. Now we are doing domestic sales. If we compare with export sales, what changes do we think the market has?


[Liu Chengjun]: Mainly speaking, as a product of export, the requirements for process and product quality are very strict. In addition, because the road is far away, we can't have after-sales. Therefore, some of the machines we use, raw materials, are very strict. Domestic sales are focused on product design, product mix, and overall atmosphere, so we are doing simple, stylish, and overall design. We want to make some good foundations for exporting, including our process and materials, technology integration into domestic sales, combined with domestic sales, a design, one of our development to integrate, make our packaging And the brand comes out.


[Reporter]: How about the channels of domestic sales now?


[Liu Chengjun]: We only made domestic sales at the end of last year. Now there are only about 20 stores in China. The Shanghai Exhibition is also the first time to participate in the exhibition. The basic layout in China should be 70% and 80% from next March. Spread out, this year we are just the first one facing the market.


[Reporter]: Is there still an export market now?


[Liu Chengjun]: Yes, we now have a part of the export. That is to say, as of this year, we have an annual production capacity of 300 million in production. There were four hundred and fifty million last year, so this year it was reduced by a third. Because of the depreciation of the dollar, we have reduced the cost by doing it. We are now mainly supported by domestic sales.


[Reporter]: How many years did President Liu have been in this industry?


[Liu Chengjun]: Six years. Mainly responsible for sales.


[Reporter]: How is the whole feeling industry developing?


[Liu Chengjun]: From the industry, because of the Chinese furniture industry, since 2005, the competition in the whole industry is very large, and the previous threshold is low, so it is easy to have some opportunities for opportunism. Nowadays, the gradual investment opportunities of the furniture industry have disappeared, and gradually tend to scale the enterprise, tending to the strength of the enterprise and the business philosophy of the enterprise. Like we do this product this year, it is also to do the domestic market, it is to step by step in the operation, to achieve which goal, to make product requirements, development what to do, are groping. It is inevitable that we will enter the domestic market. We have plans to do this in three or five years, one step at a time.


[Reporter]: Ok, thank you very much Liu for accepting our interview. I also look forward to the exhibition in March next year. We have better products to bring to the market.


[Liu Chengjun]: Thank you very much.

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