As a downstream industry closely related to real estate, every aspect of the property market's regulation and control policies will have a certain impact. Different home furnishing enterprises have adjusted their strategic paces in accordance with their actual conditions in order to seek stable development. In the face of a new round of real estate market regulation, the wait-and-see mood of the community has become increasingly strong. Overall, the overall environment of the home furnishing industry in 2012 is not pessimistic, showing a positive new industry trend, which is also a healthy competition for all brands. And development provides a favorable opportunity.
First of all, the weak need just needs to drive the continued development of the home industry.
The “removal†restriction policy will not continue to control the speculative demand of investment, restore the basic nature of housing, encourage and support housing demand including self-occupation and improvement, which will stimulate the release of rigid demand and directly drive household demand. The growth of this whole industry is really real.
Second, relatively concentrated housing activities will open up new markets for home improvement.
According to statistics, the transaction area of ​​new housing in 2011 is a positive growth year. 80% of new housing is a pre-sale system. It is estimated that it will be concentrated in 2012. A large number of new home renovations will bring substantial benefits to the home furnishing industry. Favorable impact. At the same time, the social housing is also opening up a broad new market for the home industry with a strong attitude.
Third, “light decoration, heavy decoration†has entered a more in-depth stage of popularization.
After experiencing the downturn in the property market, some developers took the initiative to renovate completed projects and launch refined rooms to reduce risks. Since last year, the overall purchase restriction environment has also turned consumers' attention to “saving time and effort and cost-effective†hardcover. Housing or second-hand housing, which to a certain extent weakened the rigid demand of “hard-packingâ€, and turned to the increasing demand for soft furnishings for interior furnishings and post-accessories, which indirectly led to soft furnishings such as furniture, accessories, home textiles and lighting. The market demand for products is not only a favorable opportunity for the in-depth development of the soft-packing industry, but also provides a deep space for many home furnishing brands to continuously improve their self-strength.
Ms. Ji Qing, General Manager of Harbor House, said: “In the face of the potential of the soft-pack market, Harbor House is a brand that always adheres to the 'American casual' style and 'overall home' positioning. In 2012, we should not only expand and The increase in scale, more importantly, is to take advantage of its own R&D and quality control teams, continuously expand the extended product categories and service modules, and gradually enrich the menu of American-style minimalist casual home styles to achieve steady market development.
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