Domestic online game industry investment fund: looks beautiful (VC 263)

Speaking of online game industry investment funds, people who are not necessarily familiar with the game circle will think of the 18 fund, and people who are familiar with the game circle will think of a person Xu Yiran. The former is an upgraded version of Shanda Network's 18 plans that year, and it is still being upgraded. According to the 2009 game industry annual news, Shanda Games is also planning to upgrade to 22 plans. The latter, Xu Yiran, was once the actual executor of Giant Network's "Win in Giant" and one of the iconic leaders who widely promoted industry investment. He left Giant Network in March and now serves as Vice President of Perfect Space-Time Strategy.

For investment in the industry, both insiders and outsiders are mixed. Supporters such as Xu Yiran believe that online gaming entrepreneurial teams must not accept investment from people who do not understand games. They believe that investment in the online game industry will bring great help to the online game entrepreneurial team in the experience of game R & D and operation, which cannot be achieved by non-industry investment. For example, in the introduction of his own advantages, Giant wrote “Mr. Shi Yuzhu personally built an entrepreneurial platform, instructed the entrepreneurial plan of the entrepreneurial team, and used his nearly 20 years of entrepreneurial experience to personally coach the entrepreneurial team.” Of course, the industry is not Fully agree, such as Zuo Yulong, a partner of Shanda Games 18, once pointed out that "the biggest failure factor of strategic investment behavior is investor interference and control." And Xu Yiran thinks that lay investment is not good, and it seems that it is not the case for game companies that have already obtained venture capital. Song Xiaofei, President of Mocha World, which has received IVP investment from a venture capital firm, said that professional VC investment brings more than money, but more support and assistance in resources, and professional VC will not interfere with the company's operations.

For entrepreneurs, they are both happy and worried about investment in the online march industry. For entrepreneurs with less experience, of course, I hope to get guidance and backing from those with rich experience. But everything is a double-edged sword, and inappropriate intervention by investors may destroy a good project and a good entrepreneurial team. And one of the biggest concerns for many online game entrepreneurs is what kind of publicity their game products can achieve when they first contact with industry investment funds.

Nowadays, no one in the domestic online game industry is particularly advanced or insurmountable in terms of technical strength. In addition to the qualities and capabilities of people who cannot be directly identified, it is easier to see creativity. Once a game product comes into contact with industry investment funds in the industry, if it is finally negotiated, if it is not successful, the online game team with its own unique ideas will be full of worries and worries, and its own ideas can be completely used by industry investment funds. The copy created by the founder, coupled with the establishment of industry investment funds, the online game company itself has strong operating capabilities and better technical strength, and is fully capable of making a better product than existing entrepreneurs. Therefore, a problem for online game entrepreneurs is that dealing with online game industry investment funds also means that they are in a threatened disadvantage position, and this is why many entrepreneurial teams prefer to find outside investment Willing to find reasons for investment in the industry.

We can see that a common feature of the online game industry investment funds is that most of them are attached to a listed company (online games or non-online games), and there are dedicated personnel responsible for this project. The biggest difference between online game industry investment funds and out-of-office investment is that the fund's founders often have super strong operating capabilities, so that some so-called industry investment funds are actually disguised product agency plans.

Some industry insiders who did not wish to be named pointed out that the domestic online game industry investment fund does not have too many people with professional background in the helm, and most of them are directly a department of online game companies. It is difficult to coordinate the effectiveness of investment and coordinate decision making. This is also the reason why there will be little thunder and little rain, and some industry investment funds will even get into trouble. Domestic online game industry investment funds seem to be lively on the surface, but there is still a long way to go before real investment.

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