With the development of the packaging industry, label printing also shows great potential for development, especially in China, which is one step ahead of the recovery in the financial crisis. Relevant information shows that in 2009, the growth of various global labels was approximately 5 to 5.5%, of which China increased 15 to 20%, Eastern Europe increased 10 to 12%, Latin America increased 8 to 10%, and Western Europe increased 3 to 5%. China's growth rate ranks first in the world. The data shows that the Chinese label market contains huge business opportunities. By the end of 2009, the global label printing volume is expected to be approximately 43 billion square meters. By 2015, the total consumption of the Asian label printing market will account for 37% of the global label printing market.
The current per capita label consumption in the Chinese market is only 10% of the per capita consumption in the European and American markets. This also shows that although the development space for label printing may not necessarily be 90%, it is also very large.
According to the current pattern, label printing is developing in the following major directions.
Combination printing
With the rapid economic development, people's aesthetic consciousness changes, people need exquisite labels and beautiful packaging to build a colorful world. The label has also developed from the original single expression to the direction of diversified and intelligent high-end labels. And a single printing method is often unable to meet this demand, combined printing will arise at the historic moment.
Combined printing, as the name suggests, is a processing method that combines various printing methods together with different post-processing techniques to produce finished or semi-finished products. Each printing method has its own advantages and disadvantages. How to maximize the advantages of printing and reduce the impact of shortcomings on printed products has become the hottest topic in label printing companies.
The relief printing plate is cheap and low in cost, but the printing quality and printing speed are limited. The consistency of the ink color is poor and the solid printing is not good. The solid printing effect of the gravure printing and the metallic ink are excellent. The hue consistency and the material adaptability are good. The printing plate has high printing resistance and can be printed with clever combination of applications, but its solvent-based ink is not environmentally friendly and the printing power of fine dots is inadequate; the cost of offset printing is low, the overprint is accurate, and the dot reproducibility is good. There are still many problems in the hue consistency; flexographic printing materials are suitable for light range, excellent in field, line and glazing, and are the most environmentally friendly printing methods, but the dot printing deformation is large, and the cost of ink and printing plate is high. It makes it impossible to develop by leaps and bounds; silk screen printing is suitable for special surface treatment, uneven surface finishing, transparent film primer and Braille printing, but the printing speed is too slow.
For rapid development of combination printing, what needs to be considered is how to combine the advantages of these printing methods to form a unique process for printing plants. [next]
New materials and new processes
The primary label printing enterprises are mainly matt paper materials, with a small amount of BOPP and PVC materials. Intermediate label companies should choose materials with good smoothness and high coating strength to suit the process characteristics of color dots and large-area field printing. Coated paper and mirror coated paper are the most commonly used materials. A small amount of film materials such as PE, PP, PET is also a common material for intermediate-level label printing companies. The medium and high-level label printing enterprises are mainly based on high-grade paper materials, and the rest are film materials. Advanced label printing companies are dominated by high-end film and paper materials, each accounting for approximately 50%.
As for the application of the new technology, there is still a big gap compared to Western developed countries. Especially in the United States, the famous "flexo printing kingdom", flexo equipment accounts for more than 90%; in Europe, flexo printing accounts for more than 60%, and the proportion is still increasing; while China is still dominated by flexo printing, flexo printing is only Emerging forces.
The lag of the equipment directly leads to the lag of the process, such as combination printing, in-film labels and multi-layer labels and other high-end labels have great room for improvement.
Digitizing
I still remember the color digital label printing technology debuted at Labelexpo95, which is now an indispensable printing process in variable label printing. The development speed of the digital label printing market is indeed changing with each passing day. The trend of digital labeling is to give digital printing performance to traditional printing and second to realize digital printing labels with digital printing technology. As the production volume gradually decreases, the delivery cycle gradually becomes shorter, more and more personalized information, the trend of "short version" of label printing becomes more and more obvious, these are the driving forces behind the digitalization of the market.
The technologies related to the digitization of label production include digital file transmission, job definition and description format, digital platemaking technology, digital direct drive technology, digital proofing technology and production control, color registration control, management information system, etc. Important global label exhibitions also reflect the development and changes of the above technologies. [next]
Intelligent
In view of the main functions of carrying information, identifying products, describing content, listing ingredients, and delivering goods, the development of the label industry always seems to be inseparable from the content and appearance, but recently more and more attention has been focused on intelligent labels. Imagine that labels can be monitored and tracked by computers, can automate logistics, show whether products are damaged or deteriorated, monitor temperature changes, help asset management and return control, provide a way to identify products, so small labels can play Great effect. This is not whimsical, it just takes time to complete. In fact, the application of RFID technology has already announced that some of the intelligent tags have made major breakthroughs.
China's RFID industry has developed rapidly in recent years and has gradually formed a relatively complete RFID industry chain. In 2008, the domestic RFID market reached 6.58 billion yuan, an increase of 24.8% over the previous year.
In 2009, the output value reached 8.51 billion yuan, an increase of 29.3% over the previous year. Although it started with the introduction of technology, a complete RFID industry chain has gradually taken shape in China. The industry chain covers the formulation of standards, the design and manufacture of RFID chips and antennas, label integration and packaging, and the construction of system and data management software platforms. , Application system development and many other links.
Packaging, paper and anti-counterfeiting printing will definitely be affected by RFID technology in the next few years, but there are still problems such as backward key technology, imperfect standard system and lagging overall planning in the field. RFID tags endow traditional printing with new vitality, highlighting the importance of traditional printing in modern electronic technology. This opportunity also needs to be seized by printing companies.
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