Beverage flat packaging grain analysis

Sneaky Pete pioneered the oat cereal beverage product category. Launched a year ago, the brand was initially positioned as a ready-to-drink beverage, and all of the natural oatmeal drinks produced are child-friendly. “After a year of market research, we found that consumers of all ages enjoy our beverages, not only because it is convenient to carry and has unique taste, but because the product can be brought to consumers of all ages. Great benefits,” said Jerry Bello, president of Sneaky Pete Beverages.

Pete J. Stilianessis, the company’s founder and CEO, said: “The new look and new packaging of Sneaky Pete can more effectively communicate to consumers the real benefits of our unique oatmeal beverage.”

All new labels focus on the simplified proposition of "All Natural Oat Drink." It is also emphasized that each 12-ounce oat drink contains only 40 calories. Clear graphics illustrate the refreshing combination of natural fruit flavors and oatmeal, while the brand new design of the shrink sleeve on the back of the package is marked with easy-to-understand product information and icons for oat fiber to promote heart health and other properties.

An hourglass shape tailored for continuous fiber intake gives the PETE bottle a stylish look. This new shape is ideal for all canned products from the gym to the vending machines in the C-store. Vibrant color-coded bottle caps will add fresh energy to the grocery store's shelves, while allowing consumers to identify the brand's various flavors - peach, mango, apple, raspberry and grape.

Sneaky Pete not only won the recognition of parents, but more importantly, it also won the favor of consumers of all ages, because they realized that the brand of products provided by the dietary fiber formula, not only contribute to heart health and weight management, together Many other benefits, but also brought a surprising taste. Each bottle of Sneaky Pete oatmeal contains nutrients equivalent to a bowl of highest quality oatmeal.

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