At present, there are mainly the following types of domestic wardrobe sales in China: First, the large wardrobe shopping mall, where the manufacturer rents the venue to sell the wardrobe, and the dealer rents the venue to sell the wardrobe. The former accounts for the vast majority, and the second is the dealer self-built or leased sales. The site is completely operated by purchasing and operating in a self-operated manner. The third is the operation of specialty stores, which are generally self-operated by separate brands, with domestic large-scale production enterprises and famous foreign brands. Fourth, department stores opened up venues to operate wardrobes.
The above-mentioned several management methods are the main methods of wardrobe sales. In addition, there are also wardrobe orders for bidding, most of which are carried out by government procurement. According to the national bidding law, the state-approved department to the enterprise The bidding documents will be submitted by the wardrobe manufacturer, and the winning bidder will produce the samples of the wardrobe. After passing the examination, the production will be delivered according to the user's requirements. China's wardrobe market is still immature, the wardrobe dealer team has not yet formed, and is in the process of growth. The entire wardrobe market needs to be self-improved, and continuously increase capital investment and adopt advanced management mode.
Opportunities brought about by the world
With China's accession to the WTO, joining the WTO has brought rare opportunities for development in China's economy, providing an excellent opportunity for China to achieve economic integration with the world. China's economy has continued to develop steadily, and the capital construction has entered a period of vigorous growth. The unprecedented expansion of domestic demand has also brought new opportunities for the wardrobe industry. At the same time, joining the WTO will attract a large amount of overseas capital inflows, bring opportunities for joint ventures and cooperation for many small and medium-sized wardrobe enterprises, and use external forces to enhance the level of marketing planning, quality management, product packaging and standardized production management of wardrobe enterprises. In addition, China's accession to the WTO with the treatment of developing countries will promote the development of the traditional light textile building materials industry, which will further reduce the cost of raw material procurement, thereby reducing the production cost of the wardrobe and enhancing the competitiveness of the enterprise market.
After joining the WTO, due to the reduction of the tariff on the wardrobe, it will promote the growth of the import and export of the wardrobe and provide the opportunity to export the wardrobe. Joining the World Trade Organization will promote the establishment of information databases, the development of new products, the protection of intellectual property rights, the use of new and high technologies, and the use of new materials. After joining the WTO in 2002, it has had a positive impact on the Chinese wardrobe industry. The continued growth of wardrobe exports is a good example.
Wardrobe demand brought by a populous country
China has become a big country in the world of wardrobe production, and it is also an important consumer of wardrobes. China has a population of 1.3 billion, and a huge potential consumer market has attracted worldwide attention. At present, the consumption level of per capita wardrobes in China is still low. Luo Baihui said that with the continuous improvement of the living standards of the Chinese people, the consumption of wardrobes will definitely increase. If the consumption level of per capita wardrobes in China reaches the consumption level of medium-developing countries such as Thailand and the Philippines, that is, per capita per year. Around 20 dollars, its total consumption is also more than 200 billion yuan. Therefore, it is expected that the wardrobe production growth in the wardrobe industry has great potential.
Housing industrialized wardrobe industry has room for development
In the 21st century, the Chinese government has proposed to accelerate the pace of urbanization and small urbanization. Fully prosper the rural economy and accelerate the process of urbanization, in order to further stimulate the consumer market and expand the consumption sector. This national initiative will further promote the construction of housing in China, which will lead to the development of housing-related industries. According to the needs of the society and the needs of development, the State Council has proposed the industrialization of housing. This initiative will drive the standardization, serialization and industrialization of tens of thousands of products for housing. Due to the development of residential industrialization, housing enters the market as a commodity, providing a space for development of various wardrobes and accessory products.
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