Nowadays, in the hearts of consumers, brands have become the first element of their shopping. Nothing else, that is, the brand has more protection, and feels more practical with the heart.
In recent years, the development speed of China's wooden door industry has advanced by leaps and bounds. Various wooden door enterprises have followed the footsteps of the market and established brands. It can be said that the current domestic wooden door industry is gradually entering the stage of brand disputes.
However, in the wood door industry, since the real market leading brands have not appeared, more are regional brands that are robbing the market in the dispute. Therefore, the overall industry scale of the industry is small, the products lack core competitiveness, and the overall profitability is low. Become a shortcoming in the industry. An industry insider believes that the market demand of the wooden door industry has a strong relationship with the real estate industry's prosperity. Due to the influence of the state regulation, the new demand for wooden doors has declined. On the other hand, most of the low-end wooden door enterprises have low profitability. Directly drag the industry's profitability.
At present, there are no fewer than one thousand brands in the wood door industry in China, but there is no real market leading brand. The state that it presents is divided into: enterprises that have the ability to sell in China, and have no ability to do export business; enterprises that have the ability to do export are not branded in China. This makes it very difficult for people to buy wooden door supplies. Wooden doors are developing in an integrated, fashionable and high-end direction, which contains great business opportunities. In the European and North American markets, wooden door products are of high grade and are essential products for families, occupying an important position in the home industry.
Moreover, with the development of urbanization in China, the integration of more than 200 million farmers into the city in the future will definitely bring about changes in lifestyle and bring great development space for the wooden door industry. How to integrate the domestic wooden door market and show its overall advantages has become an urgent task in the wooden door market.
At present, the domestic wooden door industry needs to be integrated: First, the adjustment of the company's own product series is mainly reflected in the development of high-end, which is very beneficial to improve the profitability of the domestic wooden door industry and promote the technical upgrading of the industry; second, the enterprise The integration is mainly reflected in the merger and reorganization of large and medium-sized enterprises to small and medium-sized enterprises. There are a large number of enterprises in the industry, and small and medium-sized brands have hidden dangers of quality and safety. Inter-industry mergers and acquisitions can purify the industry environment and promote large enterprises to become bigger and stronger.
Of course, there are some issues to be aware of in the integration market. Experts say that differentiation is a low-end enterprise should pay attention to. In fact, some high-end brands already exist in the domestic wooden door industry. In the future, the wood door industry is still in a homogenous phenomenon, and vicious competition such as price wars is inevitable, and the industry's profit level will return to a low level.
In the process of integrating the market, it cannot be ignored that the changes in consumer demand have an important impact on the development direction of the industry. Due to the high-end, integrated, energy-saving and green-green demand in the Chinese wooden door market, the wooden door industry should also follow these The idea to develop. This will make the market more open. At the same time, China's wooden doors also need to build international brands, participate in the international market, improve the international competitiveness of China's wooden door industry, and maximize the benefits.
Brand cultivation requires a process and requires financial resources to operate and maintain. Wooden doors are very clear to consumers for their attributes and uses.
International shipping is based on the ship and marine engineering expertise on maritime trade, transportation and management. The profession's main research direction: Transport of technical and economic analysis, and shipping systems planning, multimodal transport and information technology, 
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