On May 10, 2013, as the largest O2O home e-commerce company in China, the total number of offline experience halls exceeded 150, reaching 157.
In mid-April in mid-April 2013, the total number of Melaleuca Home Experience Halls increased from 139 to 157 in more than 20 days. With an increase of 18, basically every two days, there is a new Melody Home Experience Museum on the land of China. From the end of 2012 to the beginning of April 2013, the Melaleuca Home Experience Pavilion opened into a gradual period. During this period, Melaleuca Home Network and Haier Group, the world's largest home appliance supplier, opened the first “one-stop†home in China. Plaza, Haier Melody Home Plaza.
(Mele Lele Home Experience Center is distributed nationwide)
Since mid-April 2013, Melaleuca has opened more than ten new pavilions in Beijing, Henan, Hebei, Shandong, Shanxi, Jiangsu, Sichuan and Hunan.
From the perspective of distribution, the opening of the Melody Home Experience Center is mainly to further increase the density of the site in the provinces where the experience hall has been opened. For example, the Melody Sichuan Deyang Experience Hall, the Ziyang Yanjiang District Experience Hall, and the Leshan City Central District Experience Hall have been opened, which has greatly increased the density of the experience hall in Southwest China. More consumers can Enjoy the convenience of "online shopping furniture".
From a depth perspective, in the first-tier cities, the Melaleuca Home Experience Center focuses on the optimization of the layout of the interior experience halls in the urban areas. For example, before the Melody Home Experience Museum in Beijing, there were already seven sites, and in this new experience hall, Melaleuca mainly chose the relatively peripheral urban areas such as Tongzhou and Shunyi. It is foreseeable that Melaleuca has not “retreated†because of the fierce competition in the first-tier cities. Instead, it has further optimized the existing experience pavilion layout structure in the first-tier cities.
The Melaleuca Home Network has been deployed in the experience halls of the second- and third-tier cities, and the number has increased significantly. At the same time, non-provincial cities accounted for a considerable proportion of the new round of the Melody Home Experience Pavilion. This is undoubtedly a great boon for the residents of small and medium-sized cities. Compared with large-scale home stores that require a considerable population base as a prerequisite, the Melaleuca Home Experience Center is located in small and medium-sized towns, enabling residents in non-economic core areas to enjoy high-quality home services.
(Melile Home Experience Pavilion opening promotion)
At the same time, the opening of the new Melody Home Experience Pavilion is a rare home consumption opportunity for consumers. Thanks to the opening of the new Melody Home Experience Pavilion, the related promotions have followed. The main forms are: full cash back, package logistics services and consumer red envelopes.
According to preliminary estimates, with the outbreak of the Melaleueu Home Experience Center, the profit margin of Melaleus Home Network has reached one million. Combining "opening a store" with "promotion" is not new in itself, but to achieve the scale and frequency of profit-making such as Melaleus Home Network, it is indeed "can not be met." For consumers, consider adjusting the time spent on home consumption according to the opening of the Melody Home Experience Museum to enjoy the maximum benefits.
Some insiders expect that the total number of Merlot's home experience museums will exceed 200 this year. In this summer, the momentum of the Melody Home Experience Museum is in full swing. At present, as long as it is a new online or upcoming Melody Home Experience Museum, Melaleuca will post an announcement on its official website, and the Melody Home Network “Experience Hall†channel can find out more details of the new museum. information. Consumers can make inquiries based on this, so as not to miss the offer.
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