At this year's International Home Culture and Arts Festival, more than 2,000 manufacturers have come up with new furniture and classic styles this year, and rewarded the national merchants with the same bargain-hunting price as dealers and consumers. During the event, there will be a series of extremely rich furniture and cultural activities such as brand exhibitions, summer order fairs, home life experience exhibitions, classical furniture culture exhibitions, home new life photography exhibitions, and red collection exhibitions. For this event, the manufacturers are more confident, shouting out "only the off-season thinking, there is no off-season market!"
From July 2nd to 6th, come to Bayi Furniture City and enjoy the most popular promotion storm of “Summer Specialsâ€!
Dinggao Furniture:
Customization and software development for the whole house solid wood
With a 24-year-old Dinggao furniture, a series of new products will be exhibited at this year's home culture festival. The focus is on the “Pandora†post-modern furniture. The star model combines simple American and pastoral styles, including home guests. A number of spaces, such as a study room, are suitable for a variety of home decoration. During the Home Culture Festival, Dinggao Furniture will also come up with its own investment promotion policy to stabilize and expand business resources.
Speaking of the future development, Chairman Liu Huanyuan said that it is mainly in three aspects: The first is to continue to do the wood furniture, deepen the advantages of Dinggao's “Southwest Board Wood Leading Brand†and make its own signature products stronger. . The second is to enhance the investment and production of custom-made furniture, combined with the market to customize the whole house as the focus of future development, and upgrade to create all types of solid wood furniture to meet consumer demand for solid wood furniture. The third will also pay attention to the research and development of soft furniture such as sofas and beds. The company has introduced professional talents of soft furniture, and made great efforts to make breakthroughs in soft furniture, and finally realized the common development of all furniture categories in the era of big home.
Speaking of this year's furniture market, Liu Huanyuan believes that with the rapid increase in operating area and rising production costs, many companies have increased sales but their profits have fallen. How to train your own skills and cope with the challenges of change is a common problem faced by furniture manufacturers.
Shan State Sofa:
Impress customers with original design
“Yubang invited designers from Guangzhou to take the position of director. All new products are original designs.†Wu Gong, general manager of Shanbang Sofa, said that during the home culture festival this year, the new sofas of Shan State were highlighted by original design. Styles are patent designs that are not available on the market. At the same time, the new sofa has also added new features such as three anti-cloth, cotton linen and flannel, leather and fabric combination. Such a sofa not only has an outstanding appearance, but also better avoids the troubles caused by accidental cutting, oil stains, handwriting, etc. in daily life. A rag can easily clean the sofa, and the product is intimate and reliable.
As a cutting-edge in the home furnishing industry, Shan State Sofa has achieved extraordinary sales growth this year, and Shan State people have also ambiguously “no off-season in the whole yearâ€. At the home culture festival, they will inevitably throw out heavy discounts, expand dealer channels, and let the sofa enter more families.
Looking forward to the future, Shanbang Sofa has built a 3000m2 marketing center in the bustling office building area in the south of the city. The products are displayed separately, and the production and sales are separated. “Customers can experience products in many carefully created model rooms.†The practice is relatively rare in Chengdu furniture enterprises, and is ahead of experiential marketing. At the same time, two new factories in Shan State were also completed. This time, the cultural festival was held during the World Cup. For this reason, Shan State Sofa also customized the official mascot "Fulaige" of the World Cup in Brazil, which is more than 2 meters high, allowing the exhibition exhibitors and customers to experience the two major events of football and furniture. Charm.
Baimu House:
Only the low season thoughts, no off-season market
As a model of English-style solid wood furniture, Baimu House will launch two new products in the Nanya series and country cottage series in the Bayi Home Culture Festival. The new furniture uses American red maple as the base material, and the paint uses the imported valspar paint from the United States. It is exquisite in workmanship, exquisite in materials, and delicate and smooth in hand. Narnia uses a two-color, country cottage with rich colors, which can be made in four colors: sapphire blue, apple, cream white and honey.
For the dealers, Baimu House took out the biggest preferential support since the exhibition for 8 years. All the new series of products have launched investment promotion, and there are special offers such as “purchase 5 to 1â€. According to Zhang Cheng, executive general manager of Baimu Home Sales Co., the sales of Baimu House increased by 30% in the first half of the year, and dozens of new stores were opened in the country, which gained excellent reputation in the industry. reputation. "In our opinion, there is only the off-season thinking, there is no off-season market!"
Speaking of the future development of the company, Zhang Cheng said that the Baimu House will also create a new furniture series, and will be unveiled at the Shenzhen exhibition in Guangdong in the second half of the year. At the same time, the factory upgraded the paint process to make the perfect painter the most intuitive and unique feeling for consumers. For consumers, Baimu House launched a "nanny-style service" and pure solid wood experience hall, combined with promotions and other offers, so that the sales terminal to break out.
Famous World:
Always adhere to the environmentally friendly furniture route
At this year's home culture festival, the world-renowned environmentally-friendly furniture has added new members, and the newly-launched wooden furniture will become the focus of the industry. Yang Songyuan, general manager of the company, said that the environmental protection theme is the focus of Mingyangjia, and has established professional departments such as sheet metal formaldehyde testing equipment and paint analysis room. The company always has a common belief: "production of fine furniture, providing a refined lifestyle."
In terms of design style, the designer visited a number of European countries, with reference to the Nordic minimalist style, the noble atmosphere of the European continent, combined with the domestic consumer habits, developed a series of classic color. The products designed and developed have unique aesthetic concepts and profound technical foundations, which are suitable for the needs of customers at different levels. Some products have also obtained design patents from the State Intellectual Property Office.
In the face of macroeconomic regulation and control, Mingshi Shijia hopes to use the platform of the home culture festival to achieve profitable harvest together with merchants across the country. "In the first half of this year, sales have improved, and the second half of the year is more worth looking forward to." Yang Songyuan said: "In the current fierce competition and diversified consumer choices, we must lay the products, services, and publicity of these three trump cards. I laughed at the end of the field sawing."
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