China's international home accessories launched a new pattern of softwear industry

Co-organized by China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., Asia's leading professional home accessories trading platform - "China International Home Jewelry Exhibition" once again landed at Shanghai New International Expo Center, after one year of preparation and rest The Jewelry Show will focus on the concept of “design and furnishings”, for the jewelry companies participating in the exhibition, for professional buyers, for designers, for the media to present a carnival belonging to home accessories.

Signal release: the power of the Yangtze River Delta is rising

The Yangtze River Delta has always occupied the leading position in the soft-pack design industry. Here, thousands of indoor and soft-pack design companies have been brought together, and designers who come to the exhibition every year to purchase and purchase account for about 20%. However, the jewelry collection area that has been recognized for a long time is the Pearl River Delta. At this year's China International Home Furnishings Exhibition held at the New International Expo Center, this pattern will change, and the information on the rise of the Yangtze River Delta is being released.

The 20th China International Home Furnishings Exhibition

At this year's show, a total of 71 new jewelry brands appeared, of which 40% in East China, more than double the growth of last year. Creative Valley, Disco (6.71, 0.09, 1.36%), painting capital, beauty culture and creativity, wwtorres handmade carpets, etc. will be the new highlights of this year's show, bringing new procurement channels to the jewelry industry, which also means Shanghai will be the next home accessories center, echoing the Pearl River Delta.

Design force: jewelry furnishings future

Without design, the jewelry will lose its finishing touch in the space; without furnishings, the beautiful jewelry will only be buried. For the home accessories industry, it is necessary to use design to maintain its vitality, and also to set up art to make it sublimate.

As the organizer of the exhibition, it is necessary to lead the development of the industry through the platform of the exhibition, which requires the joint efforts of all parties. This year, China International Home Furnishings Fair not only cooperated with the China Furnishing Arts Committee and the "Interior Design China" magazine, but also invited a number of soft-pack designers to use the products of the jewelry exhibition to light up the E4 living room concept hall. Some software companies' exhibition halls use the most direct expression to show the art of furnishings through peer-to-peer matching, and stage a sensory setting for the audience. In addition, the soft-pack designers will also bring a full-day soft-wear trend conference on September 12 to share the latest design concepts and trends.

In order to make the design more versatile, the organizer also opened the Garden Cafe designer reception station for the first time in the N6B Pavilion of the Jewelry Show. Designed by cross-border designers, artists, W&S Design founder Wu Bin, and fashion floral brand Absolute Flower, the design space is integrated with display, rest and activities. With the design company's business card, the designer can enjoy a free cup of Italian coffee and participate in the same period of activities in the region, such as: Chinese-Western cooperation matchmaking, floral class, coffee culture salon and so on.

Reorganization of the plate: the first custom jewelry functional tour route

The picture shows the garden event scene designed by W+S Design

The home accessories industry has not had standardized standards. In addition to the rapid development in recent years, the category is often referred to as the realism of the industry, and for the soft designer, they also need 18 martial arts. From the curtains on the walls, decorative paintings, wallpapers, chandeliers, to the crafts on the table, table lamps, and even a pot of flowers, a small decoration, and then to the carpet on the ground, all need to be involved.

The organizer investigated the working mode of the existing soft-installed designers and found that the procurement of jewelry is almost in accordance with the rules of small pieces after the first big pieces, while the domestic jewelry exhibitions often only divide the categories, and the category spans large. In response to this situation, and taking into account the promotion of the buyer's viewing experience, China International Home Furnishings Show launched a functional tour of the jewelry in line with the work process of the soft designer. The whole is divided into eight sections, which are overall home, lighting, handicrafts, decorative paintings, carpets, home textiles, home decorations, and select the best of the various categories, concentrated in a museum, such as Kelly, Vivibe La, Huahong, MYDECO LIVING, Fano, Lefite, Astra, Wanshi, etc. The audience walked into the N3 pavilion from start to finish, completing the boutique procurement process from large to small. The N6B pavilion opposite the N3 pavilion is set up for buyers looking for customized products and cost-effective buyers. In this pavilion, designers can efficiently connect with companies and purchase more expensive and cost-effective products.

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