It is understood that all major furniture stores are widely distributed, and share market share. When the growth rate of market demand cannot keep up with the expansion of the cluster, the benefits are diluted, and the increase of operational risks will soon become the interests of all sectors in the financial crisis. It is obviously unreasonable for some dealers to raise rents against the market and return the operating costs. When the dealer feels that the “vegetable basket†of the store begins to grow long, let him sit on the needle felt and will start looking for new ones. terminal mode, construct a new "basket."
Analysis of the Future Development Model furniture store, will form the following 12 new terminal mode:
1. Brand building: The company and the dealers jointly build, and in the future commercial real estate is mainly embodied in the “furniture headquartersâ€. It has gathered many famous furniture brands and top 500 Chinese furniture manufacturers in the world, and established a large number of flagship points, exhibition halls and experience centers to create a 365-day never-ending furniture exhibition.
2, furniture supermarket: Super supermarket terminal system is the most effective blow to the existing market landlord renting, it uses the warehouse, breakpoint, rebate "small profits but quick turnover" business strategy, giving consumers to dominate themselves The feelings of consumption and consumer rights. Now there is one in Beijing and Hangzhou.
3, network sales: online shopping has become a common practice, in the new consumer concept, huge market competition, open up the online battlefield, will have a broader development space.
4. Experience Hall: The introduction of comprehensive home experience museum and risk fund is conducive to mastering the pricing power, comprehensively displaying products and raising the industry threshold.
5, a single product structure pavilion: subdivided product lines, the construction of a single product structure, so that consumer purchases are more targeted. Such as: international pavilion, custom furniture pavilion, office furniture pavilion, jewelry pavilion, software pavilion, living room pavilion, panel pavilion, solid wood pavilion, children's pavilion, mahogany pavilion, etc., which is also the furniture industry from product diversification into product structure segmentation, management The way of diversification.
6, the dealer to establish their own brand: through their own services, establish their own brand.
7, large-scale centralized (Chinese decoration renderings) multi-functional integrated real estate home area: only 4-5 in China.
8. Lease: As China's commodity leasing accounts for a gradual increase in the circulation of goods, the transaction volume of the Chinese leasing market is expected to reach RMB 1 trillion, and the profit margin can approach 100 billion yuan. For furniture manufacturers, cooperation with leasing companies can be described as a new way to revitalize inventory and increase marketing methods and distribution channels. In a special way, the interpretation of the "rental era" began.
9, bag storage: design and decoration furniture to buy one-stop, easy home improvement, bag to stay.
10, custom furniture: according to the specific structure of the home decoration, tailored to meet individual needs.
11, ant moving type: the designer himself to take orders, and use the discount to help the owner to buy furniture.
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