One of the most concerned issues for investors and operators of water parks is undoubtedly how to increase revenue and recover investment more effectively. When we are still concerned about how to improve this park tickets when the main source of income, the pioneer of international water park has already begun digging other revenue growth, investors avoid the pit, by sleight of hand allows operators to enter the park A healthy financial cycle.
One point of profit growth that we have been neglecting is the catering of the park. This is a potential blue ocean of consumption, but it is also an untapped virgin land. Not paying attention to the quality of paradise catering and its services often makes many parks inadvertently lose a lot of potential income. In fact, customers often come to the park with a ready consumer psychology, but did not have a good dining product, but reduces the willingness of their consumption. There is a huge difference in revenue capacity between quality and inferior catering products.
According to the research report of Profitable Food, a famous American water park catering expert, the catering income can account for 35% of the total profit of the water park , while the food in the water park is often not the focus of the operators, its quality is not high, the technical content low, food is not fresh, a limited staff of professional services, purchasing and dining requires a long row of teams, etc. are also common industry. A park that does not pay attention to the design and operation of catering projects often pays a heavy price in the later operations. In order to transform unreasonable design and improve quality, it often takes a lot of money.
In fact, every water park's food and beverage projects have the potential to create millions of dollars in profits, but to tap these potentials, you need to overcome the following challenges: rational planning and layout of the catering business in the design phase ; improve catering products and services The quality; creating a highly recognizable restaurant brand that meets the theme of the park. Good food makes people's index fingers move, bad food makes people feel nothing, and consumers who come to the park are more willing to pay for fresh and delicious food. When we are upset about the stagnation of the park's income, let's take a look at the financial statements and see if there are any profits that can be tapped in the catering.
Another profit growth point that is easily overlooked by us is the water park's ancillary supplies and a wider range of secondary consumption. Auxiliary supplies, such as lounge chairs in the rest area, are a more important part of the park's supporting facilities, but if it is said that it is closely related to profit growth, I am afraid many people will find it hard to believe. Increasing emphasis on leisure in the tourist experience today, supporting high-quality products undoubtedly improve customer satisfaction, customer base and enhance the park back to stimulate revenue side has a pivotal position.
Second consumption, this word is no stranger to us. However, the characteristics of the water park one-vote system have determined that the contribution of secondary consumption to revenue is bound to be very limited. Many water park operators have also broken their brains in order to find good second-selling products.
In recent years, the North American market in addition to classic American crazy water fight Water Wars swimming interactive products represent continue to be favorable for foreign tourists, some of the strange new products to enter people's vision to become a water park to stimulate the secondary consumer Highlights. For example, the magical floating pillow Nekdoodle, on the basis of the traditional floating ring, adds versatility, stylish style, easy to carry and other subversive traditional characteristics, completely changed the floating experience in the water, and quickly became the darling of many water park visitors in Europe and America. Sweakers is a new type of wearable product. It is a lightweight non-slip socks made of new materials. It provides users, especially children, with full protection when playing in the water park, preventing children from slipping on slippery ground. Down, it can also prevent scratches on the soles of the feet. At the same time, the product can also replace the traditional slippers to enhance the play experience.
The Chinese water park industry is gradually bidding farewell to the rapid development period of barbaric growth, and the market is no longer pursuing quantity but pursuing quality. As consumers' demand for water amusement equipment continues to increase, the concept of parent-child interaction and light play is gradually gaining popularity. The ticket economy of the water park is about to go down the historical stage. The park investors and operators must also get rid of the tickets. Revenue as the main source of income, the development of more other revenue growth points, in order to let the park's incomes fully bloom, become a successful project.
One point of profit growth that we have been neglecting is the catering of the park. This is a potential blue ocean of consumption, but it is also an untapped virgin land. Not paying attention to the quality of paradise catering and its services often makes many parks inadvertently lose a lot of potential income. In fact, customers often come to the park with a ready consumer psychology, but did not have a good dining product, but reduces the willingness of their consumption. There is a huge difference in revenue capacity between quality and inferior catering products.
According to the research report of Profitable Food, a famous American water park catering expert, the catering income can account for 35% of the total profit of the water park , while the food in the water park is often not the focus of the operators, its quality is not high, the technical content low, food is not fresh, a limited staff of professional services, purchasing and dining requires a long row of teams, etc. are also common industry. A park that does not pay attention to the design and operation of catering projects often pays a heavy price in the later operations. In order to transform unreasonable design and improve quality, it often takes a lot of money.
In fact, every water park's food and beverage projects have the potential to create millions of dollars in profits, but to tap these potentials, you need to overcome the following challenges: rational planning and layout of the catering business in the design phase ; improve catering products and services The quality; creating a highly recognizable restaurant brand that meets the theme of the park. Good food makes people's index fingers move, bad food makes people feel nothing, and consumers who come to the park are more willing to pay for fresh and delicious food. When we are upset about the stagnation of the park's income, let's take a look at the financial statements and see if there are any profits that can be tapped in the catering.
Another profit growth point that is easily overlooked by us is the water park's ancillary supplies and a wider range of secondary consumption. Auxiliary supplies, such as lounge chairs in the rest area, are a more important part of the park's supporting facilities, but if it is said that it is closely related to profit growth, I am afraid many people will find it hard to believe. Increasing emphasis on leisure in the tourist experience today, supporting high-quality products undoubtedly improve customer satisfaction, customer base and enhance the park back to stimulate revenue side has a pivotal position.
Second consumption, this word is no stranger to us. However, the characteristics of the water park one-vote system have determined that the contribution of secondary consumption to revenue is bound to be very limited. Many water park operators have also broken their brains in order to find good second-selling products.
In recent years, the North American market in addition to classic American crazy water fight Water Wars swimming interactive products represent continue to be favorable for foreign tourists, some of the strange new products to enter people's vision to become a water park to stimulate the secondary consumer Highlights. For example, the magical floating pillow Nekdoodle, on the basis of the traditional floating ring, adds versatility, stylish style, easy to carry and other subversive traditional characteristics, completely changed the floating experience in the water, and quickly became the darling of many water park visitors in Europe and America. Sweakers is a new type of wearable product. It is a lightweight non-slip socks made of new materials. It provides users, especially children, with full protection when playing in the water park, preventing children from slipping on slippery ground. Down, it can also prevent scratches on the soles of the feet. At the same time, the product can also replace the traditional slippers to enhance the play experience.
The Chinese water park industry is gradually bidding farewell to the rapid development period of barbaric growth, and the market is no longer pursuing quantity but pursuing quality. As consumers' demand for water amusement equipment continues to increase, the concept of parent-child interaction and light play is gradually gaining popularity. The ticket economy of the water park is about to go down the historical stage. The park investors and operators must also get rid of the tickets. Revenue as the main source of income, the development of more other revenue growth points, in order to let the park's incomes fully bloom, become a successful project.
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