Trademark Design Knowledge Collection - Application of Symbolic Image (2)

Fourth, the United States

Women are an indispensable part of social life. Since ancient times, there have been descriptions of beautiful women in countless myths and legends or in literature and art. The female image is always molded into a beautiful symbol. Its gentleness, kindness, intelligence, and cuteness are the perfect images formed by people's minds in combination with various beauty factors. In modern society, the image of women has become more evident as a means of transmitting information to the general public. An orientation and identification - a symbol of good, elegant and eternal youth

There are two basic reasons why female images often appear in logos:

1. The tendency to seek the same image of the United States A beautiful female image can stimulate men's admiration and yearning, and can more effectively stimulate women's imitating and pursuing. It can evoke consumers' strong desire for expression in order to catch up and surpass. To achieve a psychological satisfaction, that is, a good possession of joy and pride.

2. The specific nature of companies and brands Some goods used by women, if they are marked with a beautiful female image, will be more effective in expressing the characteristics of the goods. The unique benefits and benefits that they demonstrate when enjoying goods can make Women’s AOs gain a psychological feeling that they feel amongst them and thus stimulate their desire to purchase.

Although the representation of female images in the logo is diversified, the mainstream is a realistic image. This not only clearly expresses the characteristics of commodities, but also matches the identity of people, especially female consumers.
V. Hand posture

Human society has evolved so far that the hand as an extremely important organ in humans not only gives people the ability to create a material civilization, but also gives people the ability to express their ideas in many ways. In many special venues today. The function of the hand can be seen everywhere, and it is extremely common for the hand to appear as a symbolic image in the sign. Because the numerous gestures and dynamics of hands in social life are familiar and understood by people, they can express certain thoughts, emotions, or perform certain instructions. Therefore, they have special meaning in graphic signs and produce a kind of silence. Tangible, easy-to-recognize and understand language can resonate between people in different countries and different skin colors.

In gesture sign design, most gestures are extremely graphic and have clear meanings. In modern gesture signs, it appears in a casual, extremely natural or extremely exaggerated form. Such gesture signs often have hidden meanings, and some are beyond the meaning of the gestures themselves. It has become a symbol - the exchange between man and nature and reality.

Sixth, water

The water is colorless and amorphous, reflecting the skylight and flashing. Soft and mysterious, lingering and negative. It wraps, traverses, erodes, infiltrates, adheres to the earth forever and stubbornly, and it prefers to obey gravity or accept any form. Its life without a fixed shape is eternal.

The water is sometimes plentiful and sometimes ferocious, sometimes modest and sometimes quiet. Sometimes it's ridiculously repetitive and pervasive. The various dissimilar characters of this body at the same time make it itself more or less a variation of the natural form, and it is covered with a mysterious gauze. When water appears as a graphic sign, it is undoubtedly inclusive of the cultural factors it contains.

The concept of water is broad. The sea, as a concrete form of water, shows people a more spacious scene. Its infinitely broad chest is comparable to the world. Therefore, many signs appear to be inclusive and generous when they use the sea as their main image. The sea contains innumerable marvels of glittering treasures, allowing people to explore and develop. In the figure, two signs that use seawater as the main figure are all related to culture. The so-called “knowledge of the ocean” expresses the symbolic meaning contained in the figure more properly than the sound.

Seventh, the fire

The fire is hot, we can directly feel its scorching heat and glaring flame. Since human beings knew that tunnels were used to cook food, the entire human life and even its existence had been greatly developed. As the saying goes, the sparks of the past are enough to show that the vitality of fire is strong, so its symbolic significance lies in its infectious power and its enthusiasm that it emits from the inside. As a well-known phenomenon in daily life, fire has been completely integrated into human life. Many of the signs that are formed with flame patterns are directly related to fire or the symbolic meaning of fire, while others are related to fire-related business projects such as energy and fuel.

Eight, heart shape

The heart is one of the body's most important organs. Maintain the circulation of blood and ensure the normal operation of other organs. Once the heart stops beating, it means the loss of human life. This shows the importance of the heart.

In the most far-reaching sense, people have not merely regarded the mind as the organ of the human body, but have included the meaning of the extended cultural dimension. For example, people often say that things must be done with heart; many wonderful things, such as music, poetry, and painting need to be carefully understood and understood; people's care and love need to be communicated with heart and soul. The heart has become a symbolic image accepted by the world. It is widely used to express the theme of love and care.

In many public welfare and medical and health occasions, heart-shaped graphic signs often appear, such as helping disabled people, sponsoring hope projects, fund-raising activities, etc. This kind of graphic sign conveys this kind of information unambiguously - using you Love loves people and loves people. On birthdays, weddings and other festive occasions, you can also see countless joyful “hearts.” That kind of silent and sincere blessing can make people appreciate.

Source of information: pack.cn