Commercial bag design and printing

The business bags are extremely fluid. As mobile “propaganda products”, they are used repeatedly by people, some are collected, and some are used for gift packages. This has become an effective means for self-promotion of enterprises. When designing business bags, you must also consider printing technology.

1. The beauty rule in the form of a business bag

Rhythm and rhythm rhythm refer to the rhythm or pattern formed after the text or figure is arranged according to a certain order; rhythm refers to the pattern of lightness and darkness of lines, shapes, and colors, and the two mutually restrict and complement each other.

Symmetry and equilibrium symmetry can be called homogeneous. The balance is relatively uniform, and the usage rate in the design is very high, mainly in terms of quantity or color, in order to achieve a perfect visual effect.

Unity and change include unity of colors, unity of figures, unity of words, and tactics. In the design, it is necessary to make a clear distinction between primary and secondary, and lively coordination.

Contrast and coordination contrast is a process of variation. Size, radius, straightness, black and white, and density are all contrastive processes; coordination is a unified process, and only a coordinated picture can give people a beautiful enjoyment.

2. Classification of business bags

Commemorative: The most common use cases are exhibitions, special events, and tourist attractions.

Advertising type: highlighting manufacturers and matching product distribution is a commonly used method.

Dedicated: Universal, such as bags from major shopping malls. Some publishing units also have similar bags, mostly appearing in book fairs, new book release dates, and so on.

Gift type: Gift bags are more convenient for people's needs. Various size and size paper gift bags play a role in conveying sentiments.

3. Performance of business bags

Painting form expression method: It is most common in commercial bag design and is applicable to department stores, food stores, clothing stores, and exhibitions, etc. The theme is prominent, bright and rich.

Photographic expression: Photography can be single or multiple; it can be advertising photography, movie stills, or stars. Applicable to department stores, advertising companies, gift shops, clothing stores, etc.

Calligraphy Form Representation: An important form of designing a business bag is the use of text. It may seem simple, but designing for excellence is not easy. Good design makes people love it.

Corporate logo form representation: This is a direct publicity of the company’s own expressions. There can be only one or multiple logo design.

Pattern form expression method: Designing a business bag by using a pattern form is a form of expression with individuality. When designing, you should master the complementary and contrasting relationship of colors. The proportion and pattern of division should be concise and the position of the words should be appropriate.

4. There are two kinds of paper bags and plastic bags in the business, which are screen printing, offset printing, etc.

The bags in the early days were papery and were used to package candy, snacks, tea, flour, salt, etc. Now, with the handles, most plastic films are used. The basic shapes of commonly used bags are as follows:

The front shape of the bag body is divided into: rectangular, square, flat, V-shaped, V-shaped, A-shaped.

Divided into the bottom shape: square bottom shape, sharp bottom shape, rectangular base shape.

Folding points: no folds, folds on both sides of the mouth, and folds on the bottom.

Handle points: in the center of the bag mouth, it is rolled out in the shape of a half-day, kidney-shaped, semi-circular, etc. Handle hole; bag mouth is folded back, enclosed in a round plastic tube or rod, yarn rope as a handle; heat sealing in the bag mouth Or buckle the various forms of plastic and rope as the handle; in the bag mouth with heat sealing method, add, insert, seal plastic sheet and rolled into a portable hole; directly in the bag mouth thickened as a handle.

5. Performance technology of commercial bag printing

The design must not only consider the ideological, authenticity and artistry of the advertising performance, but also take into account the characteristics of the printing process. Should pay attention to the following questions:

Take into account the opening number of paper. Unbalanced design drafts cause unnecessary paper waste. Therefore, the designer is best prepared with a sheet of paper for reference.

Select the paper type appropriately. For example, color printing business bags can use single-sided coated paper, and the number of grams of paper can be smaller. Can also use the texture of different paper surface selection of cloth paper, egg paper, glossy paper and so on. Many times, commercial bags are used outdoors, so besides the need for durable, high-quality paper, care must be taken to use quality ink that does not fade.

Prepare a plate-making picture, and enlarge or reduce the size of the manuscript by the size of the original. According to the needs of the design, unnecessary content in the picture may be cropped or hollowed out.

The designer should have a printed chromatogram on hand to use when selecting colors. The design color should be solved in the red, yellow, blue and black colors as much as possible, and spot colors should be used less to avoid increasing the cost. When designing the background color, avoid large areas of dark colors as the background color.

When editing the level of the phototype and the color of the selected phototype, attention should be paid to the fact that the small number of imitated Song words should not be reversed, avoiding the use of italics and small texts, and using black text should not be too small. The words on the light-colored background should not be reversed, and the dark-colored words should not be too dark.

If the surface of the business bag is to be mounted, when designing, it is also recommended to avoid using dark colors for a large area of ​​the background color so as to avoid excessively conspicuous bubbles in the slush molding process and affect the effect.

In short, the design of commercial bag must be a trinity of creative arrangement, production, and printing technology, in order to achieve the perfect work.

References Practical Art Techniques (Series) Series 13 Author Yu Ren China Book Publishing House, January 1994.

Reprinted from: "Decoration"