Completely empty plastic jam jar

In 2008, Kraft launched a Kraft Mayo and sweet cream salad dressing, but consumers could not pour out all the salads and therefore were not satisfied with its jam jar design. The new product packaging can completely empty the product in the jam jar, which not only brings convenience to consumers, but also reduces waste. According to Kraft's introduction, the 24-ounce All-Out Squeeze! jam jars used by Kraft Mayo Salad can make four more sandwiches than other brands of jam jars. Kraft approved a co-manufacturer to use container coating technology to help it create a jam jar (All-Out Squeeze!) that can squeeze the product out to meet consumer needs. Kraft then further provided the operating efficiency of jam jars to suit the high-speed production line.

Steve Goers, Vice President of Open Innovation and Investment Strategy at Kraft Foods, said: “This successful product packaging idea not only transformed us into an opportunity for consumers to focus on product quality, but also enabled us to use open innovation. Thinking to find a new chapter in the solution."

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