Eastman Launches High Shrinkage Packaging Film

Zastman recently introduced an Embrace shrink film, which has a shrinkage of up to 80% and fits snugly onto the surfaces of various types of containers. The film uses a winding design, has a very high print resolution, and can effectively represent the brand image.
With Embrace shrink film, it is possible to design a novel bottle with an attractive appearance and achieve a 360° label design. In short, we can use a variety of materials flexibly to give full play to creativity and imagination.
Embrace's application areas include:
Sports Drinks; Dairy Beverages and Liquid Milk; Fruit Juice Beverages; Carbonated Beverages; Adult Beverages; Bottled Water; Frozen Sweets; Cheese, Yogurt and Yogurt Products; Packaged Foods and Condiments; Medicines and Vitamins; Cosmetics and Personal Care; Baby Foods Cars; Lawns and Gardens.
Lu Shihao, business manager of the company's chemical speciality plastics Asia Pacific, said that from an environmental perspective, Embrace shrink film can be used as a substitute for PVC. The shrink film has the characteristics of good gloss and strength and can be used to redefine the beverage brand. Its luster and shrinkage can make the packaging pattern on the bottled beverage more vivid, highlighting the image on the supermarket shelves.