"The most worrying thing is that the traditional markets such as Europe and the United States have shrunk dramatically this year, although the problems of cost, labor, and exchange rate are not optimistic, but once there is no market, everything else is meaningless." A person in charge of a Sino-foreign joint venture furniture company in Zhejiang I told the author recently.
According to statistics from the Furniture Branch of China Chamber of Commerce for Import and Export of Light Industrial Products and Crafts, from January to August 2011, the growth rate of China's furniture exports was 14%, while the average growth rate in the same period of the previous year was close to 30%. The situation is not optimistic. Among them, the traditional high-end market in Europe and the United States, which accounted for nearly 80% of the export share in previous years, has fallen to less than 60% of the total export share this year.
Talking about his own rejection of the multi-million dollar order of the big American companies, Shen Qinfang, deputy general manager of Zhejiang Haojie Metal Furniture Co., Ltd., suffered a bitter stomach: "I have received it now, I can't get a loan. Where can I buy raw materials? If I take it. Orders, can not find loans, companies can only find loan sharks, this is a no return. If you want to go, it is difficult to make up your mind to take orders."
Fortunately, the demand in emerging markets such as Latin America, Russia and the Middle East is relatively strong this year. Zhao Jun, deputy general manager of Foshan Shunde Tianyou Industrial Co., Ltd. said that three orders have been signed so far, all from emerging markets. "There are large supermarkets sold in Brazil and Russian furniture chain stores. The main business is panel furniture. The gross profit margin of OEMs is less than 5%, mainly in order to maintain daily operations." Zhao Jun said.
The author understands that at present, China's furniture exports are mainly OEM, homogenization competition is serious, lack of core competitiveness, the average profit rate of the industry is only maintained at 3% to 5%, many enterprises basically do not make money, only export The tax rebate is hard to support.
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