Low-carbon environmental protection is a popular word nowadays. The slogan of returning to nature is also more and more loud, and it has become a must-have trump card for the furniture industry. Recently, the reporter visited several furniture stores in Kunming and really felt the environmental protection of furniture marketing.
The reporter interviewed a woman who was buying furniture. When asked if the buyer had no standard, she replied without hesitation: "The smell is small." Ms. Zhao explained that her daughter-in-law was just pregnant, so she bought furniture. Be extra cautious and environmental protection is the primary criterion.
A shopping guide told reporters: "Now consumers are more and more rational, customers buy furniture mainly depends on the environmental protection of their natural materials." Now most European furniture, solid wood furniture, children's furniture are the main environmental protection brand. Moreover, in view of the consumer psychology of parents paying attention to environmental protection and health, the shopping guides in the children's furniture exhibition area will introduce a kind of solid wood material children's furniture that is more environmentally friendly than the plate. Of course, the price is higher.
“I feel that buying furniture and buying clothes is a bit similar. The first feeling is very important. If you look at it at a glance, you will consider buying it or not.†Ms. Wang said that an important criterion for her choice of furniture is that the style and material of the furniture must conform to Your own aesthetic requirements. Taking the sofa, she prefers the leather-style European style. In her view, the sofa is at home and has a texture, which is very good.
The reporter found that there are also many young people in these people who choose furniture. Just after the renovation of the new house, the 80-year-old young Mr. Chang, who is busy picking up furniture, told reporters that he has seen a lot of furniture in the past few days. He feels that the current solid wood furniture is more in line with the taste of young people, and the lines are simple, smooth and soft. The color is also brighter and fresher, which is very suitable for the simple decoration style of the home.
In a furniture city, a salesperson named Zheng introduced that in recent years, with the transformation and design innovation of solid wood furniture, the styles have become more and more fashionable, and more and more young people have come to buy solid wood furniture. Many young people are gradually falling in love. "It".
Compared with the fashionable and environmentally-friendly furniture, some high-end luxury style furniture is flat. When the reporter asked about the sales of such furniture, the shopping guide said that some of the new properties in the provincial capital are mostly small and medium-sized units, like this high-end style. The leather sofa is not popular.
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