The market is not good for furniture dealers to stay away from the three "market cancer"

In addition to their own subjective efforts, the quality of furniture products is guaranteed, the development model is limited, the service quality is unstable, and the market is indiscriminate in price wars. These issues have become the focus of furniture dealers. In recent years, the development of door industry dealers has indeed faced many problems. Some dealers have also begun to fail to follow the rules and “distribute” and even the industry is in chaos. Furniture dealers must not do the following three things, stay away from "market cancer."

Neglect service

Service, as an indispensable concept in a business field, has long been regarded as an important part of business management by many companies and businesses. Judging from the reporter's understanding, some furniture dealers in Chengdu still have problems in ignoring after-sales service.

In a furniture store, I saw a consumer who came to the door because of the certain problems that the purchased furniture had after installation. In the conversation between the customer and the merchant, I learned that the customer named Chen was in the store some time ago. I bought the whole furniture, but after installation, I found that one of the doors turned out to be oblique. I called the store several times to find a solution, but the merchants repeatedly shirked. In the end, the customer only went to the door to ask the sin.

It is understood that some furniture dealers now belong to a certain company's products, installation and after-sales service are the responsibility of the manufacturer, once the consumer reflects the problem to the dealer, the dealer will be shoved, solve the slow and other issues. Dealers are not only selling products, but more importantly, doing after-sales service, helping consumers solve related problems in the near future. This is the long-term way for dealers to win consumers.

Price war

In recent years, furniture dealers have sprung up everywhere, so the market price system has a malicious price that should not be there. Some dealers said that in order to increase the turnover, some merchants are disregarding all the big price wars, so that brand dealers are helpless. Although the "price war" can help dealers to quickly acquire some consumers in a short period of time, in the long run, for the dealers themselves and the entire market, they will fall into a vicious circle of price wars, and ultimately only the entire market can be achieved. Unprofitable."

Although the market environment is such, the China Furniture Network reporter found that most dealers are optimistic that the brand must reflect the value of its brand, and can not damage the brand's image due to price. I believe that there are still many rational consumers who will stick to the principle of “one point for one price”, and everyone is still optimistic about the future sales prospects of the furniture industry.

Shoddy

In the western home building materials market in Chengdu, the employees of a home furnishing company pointed to a shop opposite the store and told the reporter that the shop had just changed the merchant. The former dealer had a small profit for the sake of a short-term economic benefit. Filled up well, inferior to the excellent, and finally only about the door to leave.

The employee said: "In the beginning, the opposite business was quite good, because the product quality should be discounted, the price has a competitive advantage, the consumer can not understand the quality of the product, only see the price is cheap, so I have bought it."

In the interview, I learned that consumers are still using price as an important purchase indicator when choosing furniture. At the same time, some dealers confused the concept of various types of furniture, which made many customers rushed out in the "fog in the fog". Although such dealers can get a short-term benefit, but after a long time, the quality of the product is not enough, consumers will not buy after all. Just like the dealer who changed the door before, I finally had to close down. Product quality is not only the survival line of production companies, but also the survival of dealers.

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