On March 18th, Guangzhou Furniture Fair received a special gift. On the same day, Treci (Trechi Furniture), a luxury Italian craftsmanship furniture brand, also received a special gift.
"I didn't think that the 90th birthday gift that Treci received in China turned out to be a serious plagiarism!" Mr. Stefano, chairman of Treci, expressed his anger to the Sina reporter.
The similarity of the on-site comparison products is as high as 90%.
In order to confirm his own statement, Mr. Stefano brought the design drawings of Teruiqi furniture, the Italian design patent certificate, the Chinese design patent certificate and other relevant documents, and led the reporter to the plagiarist - Area A Pavilion 4.2C06 Peacock King Inside the furniture exhibition hall.
Peacock King Furniture is affiliated to Foshan Shunde Fuqi Furniture Co., Ltd. Its official website introduces the brand. Founded in 1988, it is a high-end panel furniture manufacturing enterprise integrating R&D, production and sales.
Peacock Furniture Fair in the museum, Mr. Stefano told reporters one by one on both sides than the product, including bedside cabinets, beds, dressers, etc., and Peacock furniture products displayed and even show Mr. Stefano's Terui Qi furniture There is a similarity of 90%.
When the reporter asked other products to be copied, Mr. Stefano said blushingly: "This is enough."
Communication, fruitless Italian manufacturers, help organizers
After the comparison, Mr. Stefano hopes to communicate with the head of Peacock King Furniture, but the other party is not willing to show up. In desperation, Sina reporter called the phone of Peacock King Furniture Manager Chen Xiaoguang. Chen Xiaoguang responded by saying: "We have not copied, our design is original."
The communication was unsuccessful. Mr. Stefano directly found the organizer of the exhibition and hoped that the organizer could give a reasonable solution. After many negotiations, Mr. Stefano finally held secret consultations with the organizers of the Guangzhou Furniture Fair, the relevant person in charge of the Guangdong Furniture Association, the responsible person of the furniture, the intellectual property experts of the Greater China area, and the intellectual property experts. However, until the end of the negotiations, the reporter did not see the head of the Peacock King furniture appearance.
After more than an hour of consultation, Mr. Stefano revealed the results of the consultation to the Sina reporter. As the pavilion is about to close, Peacock King Furniture will be withdrawn from the pavilion tomorrow morning.
Mr. Stefano said that he was very pleased that the organizers actively assisted him. He believed that China is a country that focuses on intellectual property rights and will also protect the legitimate rights and interests of Teruiqi furniture in China. However, the withdrawal of Peacock King Furniture is only the first of his rights. In the next step, he will resort to the law to further protect his legitimate rights and interests.
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Steci, chairman of Treci, identified the peacock king's plagiarism
Teruiqi design was plagiarized by the loss of the agent's interests
The rights protection activities of Trichqi Furniture in China have attracted much attention and have evolved into the “first infringement case†of Guangzhou Furniture Fair. According to the relevant person in charge of the Guangzhou Furniture Fair, this is the largest infringement complaint case received during the 14 years since the exhibition was held. Mr. Stefano also said that the plagiarism will bring more serious economic losses than before.
It is not hard to imagine what Mr. Stefano said. Italy is experiencing unprecedented economic difficulties, and the continued decline in exports has brought a heavy blow to Italian companies. In this case, the plagiarism of product design is undoubtedly worse for these companies.
Mr. Stefano said in an exclusive interview with Sina reporters at the Dongguan Furniture Fair that Teruiqi Furniture wanted to open up the Chinese market because China has a population of 1.5 billion, and the population market that can consume their products is larger than other regions. But the plagiarism and infringement that took place now made him very shocked and angry.
As the agent of the Great China Furniture Zone, the furniture of the Dynasty also suffered corresponding economic losses. The relevant person in charge of the furniture of the Dynasty said that due to the large number of infringing products, the amount of losses is huge, and the specific figures are being counted.
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