At this stage, China's wardrobe industry has the following characteristics: large enterprises, big brands, big forces, big market, big influence, small enterprises, small funds, small investment, small teams, small gains.
At present, the reasons for this situation in China's wardrobe industry:
Small business funds are insufficient, profits are not big
With the increase in employment, site rental fees, and raw material prices, corporate cost pressures continue to increase. As a labor-intensive enterprise, the wardrobe industry has a large number of workers, and the effective utilization rate of materials is low and the waste is high. At present, land prices and house prices in various places have risen steadily, increasing the burden on enterprises. As the cost increases, the profits of the company become thinner. Due to the limited financial resources of small enterprises and the weak ability to withstand pressure, the thinning of profits has affected the investment in enterprise channel construction and re-production, resulting in “obstruction†in development.
Low product innovation and R&D technology
Small businesses pay more attention to profits in their development, they don't pay much attention to the cultivation of talents, and they don't have the time and money to train talents, which leads to insufficient talents and weak product design, research and development, and innovation. As a customized product, the wardrobe industry is highly sought after by consumers for its personalization and good storage function. To improve R&D and innovation capabilities, enterprises must have excellent design talents. The lack of talents makes the company's design, research and development, and innovation capabilities weak, and it is difficult to gain the favor of consumers, and it is more difficult to stand on the market.
Service-oriented awareness and low level
The idea that the interests of small enterprises are supreme has become a drawback of their enterprise development, which easily leads to low quality of personnel, poor service awareness and low service level. There are many transactions in the wardrobe industry, and the time is long, and there is after-sales service. Therefore, due to weak service awareness and low level, the trust and loyalty of consumers are very low.
Although the market competition is getting more and more enthusiastic, as long as we maintain good quality and have better service. In this way, we can have stable development and more customers. The customer is God is a truth, providing good service to customers, not only can effectively achieve the transaction, but also help to consolidate old customers and expand new customers. At the same time, it also helps to increase the added value of the product.
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