Compared with ordinary furniture, multi-functional furniture that can grow up with children and meet their needs of life and learning of all ages is very popular among parents. So, is the children's multi-functional furniture as powerful as the propaganda? How many families are willing to buy such furniture? A few days ago, Sina Home conducted a survey on the purchase and use of children's multifunctional furniture, which attracted thousands of netizens from major cities across the country. According to the survey, the recognition rate of children's multifunctional furniture is as high as 70%, but the penetration rate is less than 30%.
The survey found an interesting phenomenon: on the one hand, it is considered that the purchase of children's multi-functional furniture is as high as 69.2%; on the other hand, 76.9% of the respondents did not purchase children's multi-functional furniture. The manager of the famous children's furniture brand Xingsuo told reporters that almost all parents will consult the salesperson for children's multi-functional furniture when they buy furniture for their children. For this reason, Xingsuo is also equipped with a special explanation staff, but ultimately buy this kind of There are not many people with furniture.
The survey shows that the study table and the growth bed are the most versatile furniture that parents want to buy for their children. Among them, 41.7% of parents who are willing to buy a study table and 33.3% of parents who are willing to buy a growth bed. In the big world of children's furniture outside Beijing, a store owner told reporters that parents are more interested in growing beds than ordinary children's beds. In some brands that have more growth bed styles, their sales can even account for half of the store sales.
When purchasing children's multi-functional furniture, 87% of parents put safety and practicality first. In the well-known furniture stores such as Beijing's Real Home and Chengwai Cheng, the reporter found that most of the growing beds in the market are equipped with safety guardrails and safety stairs. The corners of many study tables have also been rounded. In addition, almost all children's furniture brands use pine as the first choice for furniture materials, and more use of pine water-based paint to ensure the environmental performance of the furniture.
53.8% of netizens limit the cost of purchasing children's multifunctional furniture from 1,000 yuan to 3,000 yuan. However, the reporter found that this price can only buy a mainstream children's multi-functional furniture, and the price of some growth beds is even higher than this price.
30.8% of netizens believe that children's multi-functional furniture is more than real value. Although most netizens recognize the necessity of such furniture, at the time of specific purchase, price and function are still the main factors hindering their purchase.
In addition, the reporter found that emphasizing ergonomics and benefiting children's health is a common promotion language for most children's multi-functional furniture. However, there are no standards for ergonomics of many children's multi-functional furniture on the market. “Chinese children are different from foreign children in terms of height, weight, preferences and living habits. Therefore, using products made from foreign children's furniture as a model is not necessarily suitable for Chinese children. In fact, children are more than adults. There is an urgent need for professional and exclusive furniture design. At this point, it is hoped that children's furniture manufacturers can improve in time." Ms. Liu, who is selecting children's furniture for twins, appealed.
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