The text printing industry looks forward to embracing mobile smart devices

People are ushering in the era of rapid development of mobile Internet, and this era is completely changing the way people work, study, live and entertain. According to IDC's statistics and forecast data, China's smart terminal market grew by 45% in 2013, while the PC market declined by 12%. By the end of 2017, China's consumer smart terminal ownership will reach 1.2 billion, and the overall smart terminal ownership will exceed 1.4 billion.

This is a number that cannot be reached in the traditional PC era, and the means for humans to obtain information will be infinitely rich in this era. In the era of mobile Internet, the carriers that allow humans to receive and process information have changed. In the history of human development, from bamboo slices and sheepskins to books, from books to computers, every change in information carriers will bring about a rapid advancement of the entire human race improvement.
Today, a small handheld screen makes human and knowledge, and information, and Other people's connections become ubiquitous. In this process, countless innovative interactive methods will also be born, becoming a new link between people and people, people and information.
With the transformation of information acquisition and communication methods, the old information communication and processing methods will not die out. It is as if people in the era of letters still like to pass on love, and after entering the computer age, reading is still the main way for humans to receive information. In the era of mobile Internet, traditional IT as a mode of information acquisition and communication does not die, but For a long time and even in the entire era, it has been accompanied by the mainstream mobile Internet means. It's just that some changes need to be made accordingly.
In the era of mobile Internet, there are still many people who have a demand for traditional printing in their daily life, work and study. However, compared with the traditional application mode, it can communicate with mobile Internet means better and more seamlessly, making it easier for people to use more advanced, popular, and more representative mobile future means to operate The traditional IT model can become a more favorable survivor in the new era.
In the mobile era, traditional printing methods need to change themselves and make them more mobile Internet-whether it is to transform themselves into mobile internet or build a more friendly interface with the mobile internet ecology, can this revolution become In the sexual tide, the one who broke the cocoon and became a butterfly together with the times.
"What's the news in this industry!" This is the word I heard the most during the years of communication with printer channel vendors.
As the "veterans" in these printer circles have said, the printer industry is arguably the most undamaged among the entire IT industry. For more than ten years, when the terminal computing and back-end computing industries have developed rapidly, technology has been updated from generation to generation, and the concept has been introduced one after another, the printer industry is still tepidly updating new products- —Compared with previous generations, most of them only reflect upgrades in parameters, but in terms of application methods, the entire industry still has no new changes.
Compared with other IT industries, the stagnation of the printer industry not only makes the manufacturers lack selling points to promote new products, but also hinders users' willingness to purchase and update products. Many printer manufacturers have also tried innovative business models to try to promote the development of the entire industry, such as document management services with outsourcing as the core, or cloud printing. However, this innovative business model can only meet the needs of a small number of users in the entire industry, such as large enterprise users, and it still lacks help to promote the development and progress of the entire industry.
Where are the highlights that can really drive the printer industry to a complete development? Will the mobile computing that is sweeping the entire information industry with a vigorous momentum be this bright spot? The tide of the mobile era has fundamentally changed the way users receive information. In the past, the content that needed to be interacted and shared through papers is now completed through the transmission between mobile screens. The arrival of the mobile era is the traditional copy market. Is it advancing or subverting?
In fact, even in the mobile era, corporate users and individual consumers have special needs for print output. In business activities, many important documents must be presented and delivered in paper form, and in personal life and entertainment, there are also many wonderful moments that hope to remain in paper form. What the user needs is an interface that can easily realize the interaction between the printing device and the mobile device, so that the information obtained on the mobile device can be easily output directly through the printing device, without the need for a PC Level conversion, avoid unnecessary trouble.
In the printing industry, more and more printer manufacturers have recognized this trend, and through the development of common protocols, the communication between printers and mobile terminals has become more and more barrier-free. Starting from the second half of 2013, the Mopria Industry Alliance, which is formed by mainstream printer manufacturers, aims to create a standard wireless printing protocol that makes printing operations from mobile devices more convenient. At present, several domestic printer manufacturers, including Lenovo, have also joined the camp.
The establishment of the Mopria Alliance removes barriers to mobile and printing connections from the agreement. In order to make users' mobile phones, tablets, wearable devices and printers truly without obstacles, printer manufacturers need to work together in both hardware devices and mobile applications to develop for users more easily mobile and printing Connected solutions. At present, mainstream manufacturers in the printing market have already eagerly tried in this field. Who will truly become the true pioneer and standard setter of mobile printing solutions? Let everyone wait and see.

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