Subversion of small startups in the fitness industry Date:2015-03-23 ​​09:18
For Shannon Barry, the boss of the yoga studio, success is his greatest challenge. More students mean expansion, and high rents make it difficult to find new positions. Moreover, excellent coaches are not so easy to find. The Sohis Grass Roots Yoga studio in Melbourne, Australia recently opened a branch. In addition to managing yoga studios, Shannon now runs his own yoga school and trains yoga instructors. This solves the pain points of the lack of outstanding coaches.
Since 30 years ago Hollywood star and fitness expert Jane Fonda began promoting aerobics, the fitness industry has thrived in Western countries. Today, however, this rapidly developing industry has encountered its greatest challenges. In the past two years, the total income of the Australian gymnasium is about 1.3 billion US dollars, which is much better than in previous years, but it is far from the 10 billion US dollars before the financial crisis. When the financial crisis began to impact people's lives, the first thing they thought was to cut down on these non-necessities. Fitness First, Australia’s gym giant, had to restructure and change after losing revenue in successive years. At the same time, cheap gymnasiums such as Anytime Fitness and Jetts Fitness have developed rapidly and have seized a lot of market share. Anytime Fitness has become Australia's largest fitness chain.
Even with the emergence of cheap gyms, other gymnasiums are not so feared. The real threat comes from the entrepreneurial personal trainers. For example, fitness coach Mark Anthony, he decided to leave the gym to work and started a personal trainer studio to attract his former customers. Anthony explained that for those who do not want to work out with many people, the personal trainer studio is the most appropriate. Anthony's studio is simple and looks like a garage. For a lot of precious time customers, if you can reduce the boring fitness, while reducing fat, but also can know other people would be better. There are also many people who like to exercise outdoors, which are not available in large gyms. Rory Boyden, a Sydney coach, feels the same way. He just got a couple of customers who work out in large gyms and come to his studio to train crossfit. In addition to relatively advanced training such as crossfit, there are various functional training and one-on-one coaching, which are very informative. During the training of these group courses, members can usually chat with each other and know that the atmosphere is unmatched by the large gymnasium. The monotonous equipment training in a large gym and the one-hour group exercise group make it difficult for many people to maintain or feel bored, which ultimately results in discounted fitness results.
Shannon, the yoga studio owner mentioned at the beginning of the article, started to search for his second branch. Shannon and many fitness coaches began to advocate this business philosophy that focuses more on small communities and creates quality services.
For Shannon Barry, the boss of the yoga studio, success is his greatest challenge. More students mean expansion, and high rents make it difficult to find new positions. Moreover, excellent coaches are not so easy to find. The Sohis Grass Roots Yoga studio in Melbourne, Australia recently opened a branch. In addition to managing yoga studios, Shannon now runs his own yoga school and trains yoga instructors. This solves the pain points of the lack of outstanding coaches.
Since 30 years ago Hollywood star and fitness expert Jane Fonda began promoting aerobics, the fitness industry has thrived in Western countries. Today, however, this rapidly developing industry has encountered its greatest challenges. In the past two years, the total income of the Australian gymnasium is about 1.3 billion US dollars, which is much better than in previous years, but it is far from the 10 billion US dollars before the financial crisis. When the financial crisis began to impact people's lives, the first thing they thought was to cut down on these non-necessities. Fitness First, Australia’s gym giant, had to restructure and change after losing revenue in successive years. At the same time, cheap gymnasiums such as Anytime Fitness and Jetts Fitness have developed rapidly and have seized a lot of market share. Anytime Fitness has become Australia's largest fitness chain.
Even with the emergence of cheap gyms, other gymnasiums are not so feared. The real threat comes from the entrepreneurial personal trainers. For example, fitness coach Mark Anthony, he decided to leave the gym to work and started a personal trainer studio to attract his former customers. Anthony explained that for those who do not want to work out with many people, the personal trainer studio is the most appropriate. Anthony's studio is simple and looks like a garage. For a lot of precious time customers, if you can reduce the boring fitness, while reducing fat, but also can know other people would be better. There are also many people who like to exercise outdoors, which are not available in large gyms. Rory Boyden, a Sydney coach, feels the same way. He just got a couple of customers who work out in large gyms and come to his studio to train crossfit. In addition to relatively advanced training such as crossfit, there are various functional training and one-on-one coaching, which are very informative. During the training of these group courses, members can usually chat with each other and know that the atmosphere is unmatched by the large gymnasium. The monotonous equipment training in a large gym and the one-hour group exercise group make it difficult for many people to maintain or feel bored, which ultimately results in discounted fitness results.
Shannon, the yoga studio owner mentioned at the beginning of the article, started to search for his second branch. Shannon and many fitness coaches began to advocate this business philosophy that focuses more on small communities and creates quality services.
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