Wanda wants to become the world's largest sports industry company by the end of the year

Wanda wants to become the world's largest sports industry company at the end of the year Date: 2015-04-29 11:48

Following the joint equity participation in Atletico and the acquisition of Infront, Wanda’s sports game has expanded. Recently, at the annual meeting of China Green Corporation, Wang Jianlin announced his plan in such a high profile: Wanda plans to acquire two or three sports industry companies this year, and by the end of the year, it will become the world's largest sports industry company.



Occupy the industry upstream global expansion 2211 project

Our plan is to control the upstream of the sports industry and have the copyright and marketing rights of the core resources. Wang Jianlin stressed that occupying the upper reaches of the industry chain and channels, and never doing low-value-added downstream industries, this is the goal that Wanda will continue to adhere to and extend to other industries.

Starting from commercial real estate, it is now determined to be the world's largest sports industry company. Seemingly huge cross-border, but this is only one step in Wang Jianlin's global expansion plan. Pursue long-term and stable cash flow, Wanda's industrial structure upgrade, and become a world-class multinational corporation. This is the goal set by Wanda since its fourth transformation in 2014. This target has specific considerations of the 2211 project, which means that by 2020, Wanda will achieve corporate assets of 200 billion US dollars; market value of 200 billion US dollars; income of 100 billion US dollars; profit of 10 billion US dollars, becoming a world-class multinational corporation. Wang Jianlin expects Wanda to win glory for Chinese companies, especially private enterprises.

Wanda plans to engage in internet finance to provide loans to merchants

Transformation is the most commonly mentioned word by Wang Jianlin. In his view, Wanda's growth has benefited from three successful transitions. In 1993, Wanda from Dalian to Guangzhou, from local enterprises to national enterprises; in 2000, from residential real estate to commercial real estate; in 2006, from a single property to a comprehensive commercial and cultural tourism industry. In the first three transformations, Wanda continued to focus on real estate, and in the fourth transformation started in 2014, from the perspective of space, Wanda has shifted from a Chinese domestic enterprise to a multinational enterprise. From the perspective of content, Wanda has shifted from a real estate-based enterprise to a service industry. The main enterprises form four pillar industries of commerce, culture, finance and e-commerce. The summary by Wang Jianlin is a fundamental change in the nature of the company and an essential change in strategic objectives.

There are two kinds of transformations in the world, either from internal changes or forced changes by the outside world. Wanda chose to make a spontaneous transition from within. The creation of light assets will enable Wanda to gain more and greater competitive advantages and avoid the impact of the economic cycle. The involvement of the culture and sports industries will enable Wanda to occupy the peak period of cultural consumption during the economic downswing; while a large number of third- and fourth-tier cities will be established. A higher return on investment rent can be obtained; the O2O model of Wanda E-Commerce also covers data on culture, entertainment, catering, shopping and other aspects of China's major consumer population.

According to Wang Jianlin, Wanda is developing a cloud pos machine and will control the millions of pos machines in Wanda Plaza in the future. It will obtain cash flow data from all merchants. Wanda Internet Finance will grant loans to them, instead of repaying the daily principal and interest, compared to traditional banks. The cost is lower and the risk is smaller.

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