Prepress and printing companies are constantly challenged by new technologies. In the past five years, the prepress industry has undergone significant changes and will continue. The entire industry is facing lower retail prices, reduced profits, and printers have been expanding their share of this cake. More and more prepress companies have become printing companies. At the same time, the printing industry itself does not regain its popularity in this storm.
However, the large profit accounts in the prepress and printing industries indicate that it is still possible to earn a good profit when engaged in this industry. The data in the 2001 IPA Economic Report shows that more than 20% of EBITDA is obtained by companies with the right decisions.
Correct decision in the prepress industry
The IPA2000's prepress industry economics study pointed out that the pre-industrial industry's large profit holders do not have one or two strategies. "It seems that these big profit owners seem to have done a lot of trivial things but they have obtained enviable results," the report said. "All these small things add up to a big difference in results." The main content is that Maximize sales, thereby maximizing the use of equipment; ensure that the large amount of funds that are continuously invested can be used reasonably, so that the direct cost of each point can achieve higher net profit.
As the number of prepress jobs on the maturing market has not increased, coupled with continued pressure on prices, it has become increasingly difficult to implement successful business strategies for providing possible service options. In the coming years, most prepress companies, big or small, will be forced to look for a unique and profitable service project. Otherwise, they will be completely eliminated by the industry.
In recent years, many large or small prepress companies have responded by expanding their services side by side – either closer to the consumer or closer to the printing industry. Being close to consumers means increasing design and asset management services; being close to the printing industry means increasing the number of computer-based plates, or becoming a digital or offset printing company. Two completely different roads, but they are very challenging.
The risk of getting close to consumers is to compete with consumers. What's even more troublesome is that what these services need more is the input of knowledge rather than money or labor. Therefore, they are equivalent to clearly leaving the manufacturing-oriented industry. The provision of printing services may seem more appropriate, and indeed it has helped many prepress companies in the past few years. However, as pointed out above, compared with the prepress industry itself, the prospects outlined by the printing industry will not be much better.
For a long time, personalization has always been the key to big profit holders. Advertising and packaging provide prepress companies with some of the highest profits available. Unfortunately, these two parts pose the same threat to market saturation as the industry as a whole, and they are currently highly competitive. The digitalization of advertising is a relatively new phenomenon, and it is very confident that the advertising business within this decade will be positioned here. The technologies and processes of digital advertising business still have a hard time providing the prepress industry with opportunities.
However, the increase in almost all graphics exchanges is related to the expansion of the Internet. Many printers began to realize that the biggest challenge for their development is related to cross-media, such as finding a way to coordinate printing and networking, and doing their utmost to communicate. The most important feature of network communications is the ability to provide individuals with personalized information delivery. Similar to printing, it is personalized (at least partially personalized) digital printing.
Since digital printing is still in its infancy, and it is still only a small part of commercial offset printing, it is the only print publication that has developed at a double-digit rate. Personality printing is less common, mainly because it requires a higher data platform operation that is beyond the reach of most printers and consumers. But precisely this part is also the most promising.
In the past decade, the pan-format printing has grown at an exponential rate. It is a lucrative sideline for a large number of prepress stores.
Digital photos have been included in many prepress store services.
As a logical and logical complement to scanning technology, digital photography is a highly valuable service that brings customers closer to prepress stores. As more and more images are available on the Internet (in the RGB format) and on the print (CMYK), digital images in the RGB format are on the rise.
The development of e-commerce providers has provided a panacea for some businesses. “On the Internet, someone will come.†However, online shopping is only applicable to limited products such as books, videos, and electronic products. Custom products such as prepress and printing are not suitable. While almost all businesses are seeking network support, e-commerce is still immature for the prepress and printing industries. Prepress stores must have their place in the network, but online shopping will not change any fundamental challenges in this line.
Many analysts have noticed that the industry's alliance has become a trend. Small prepress and print shops are dangerous. However, small stores are usually closer to customers than large stores and can respond more positively to customers. This is a more competitive advantage in an ever-changing era of technology. Therefore, it is too early to worry about the fate of the small service providers. Small prepress stores should seek to maximize their competitive advantage, such as by being closer to customers, by providing customers with services that large companies cannot provide.
For the prepress and printing industries, the success or failure will come to light in the next five years. If the existing form remains the same, there will be no hope for this industry in the face of continued widening economic development. But since the possibility of profit still exists, it is time for businessmen to make a difficult but necessary choice for their own company's future. In conclusion, IPA engaged in a more in-depth investigation and analysis and researched articles on sales and marketing related to new financial production services. The title was: From printing to media: How to successfully add new ones? Product and service items.
However, the large profit accounts in the prepress and printing industries indicate that it is still possible to earn a good profit when engaged in this industry. The data in the 2001 IPA Economic Report shows that more than 20% of EBITDA is obtained by companies with the right decisions.
Correct decision in the prepress industry
The IPA2000's prepress industry economics study pointed out that the pre-industrial industry's large profit holders do not have one or two strategies. "It seems that these big profit owners seem to have done a lot of trivial things but they have obtained enviable results," the report said. "All these small things add up to a big difference in results." The main content is that Maximize sales, thereby maximizing the use of equipment; ensure that the large amount of funds that are continuously invested can be used reasonably, so that the direct cost of each point can achieve higher net profit.
As the number of prepress jobs on the maturing market has not increased, coupled with continued pressure on prices, it has become increasingly difficult to implement successful business strategies for providing possible service options. In the coming years, most prepress companies, big or small, will be forced to look for a unique and profitable service project. Otherwise, they will be completely eliminated by the industry.
In recent years, many large or small prepress companies have responded by expanding their services side by side – either closer to the consumer or closer to the printing industry. Being close to consumers means increasing design and asset management services; being close to the printing industry means increasing the number of computer-based plates, or becoming a digital or offset printing company. Two completely different roads, but they are very challenging.
The risk of getting close to consumers is to compete with consumers. What's even more troublesome is that what these services need more is the input of knowledge rather than money or labor. Therefore, they are equivalent to clearly leaving the manufacturing-oriented industry. The provision of printing services may seem more appropriate, and indeed it has helped many prepress companies in the past few years. However, as pointed out above, compared with the prepress industry itself, the prospects outlined by the printing industry will not be much better.
For a long time, personalization has always been the key to big profit holders. Advertising and packaging provide prepress companies with some of the highest profits available. Unfortunately, these two parts pose the same threat to market saturation as the industry as a whole, and they are currently highly competitive. The digitalization of advertising is a relatively new phenomenon, and it is very confident that the advertising business within this decade will be positioned here. The technologies and processes of digital advertising business still have a hard time providing the prepress industry with opportunities.
However, the increase in almost all graphics exchanges is related to the expansion of the Internet. Many printers began to realize that the biggest challenge for their development is related to cross-media, such as finding a way to coordinate printing and networking, and doing their utmost to communicate. The most important feature of network communications is the ability to provide individuals with personalized information delivery. Similar to printing, it is personalized (at least partially personalized) digital printing.
Since digital printing is still in its infancy, and it is still only a small part of commercial offset printing, it is the only print publication that has developed at a double-digit rate. Personality printing is less common, mainly because it requires a higher data platform operation that is beyond the reach of most printers and consumers. But precisely this part is also the most promising.
In the past decade, the pan-format printing has grown at an exponential rate. It is a lucrative sideline for a large number of prepress stores.
Digital photos have been included in many prepress store services.
As a logical and logical complement to scanning technology, digital photography is a highly valuable service that brings customers closer to prepress stores. As more and more images are available on the Internet (in the RGB format) and on the print (CMYK), digital images in the RGB format are on the rise.
The development of e-commerce providers has provided a panacea for some businesses. “On the Internet, someone will come.†However, online shopping is only applicable to limited products such as books, videos, and electronic products. Custom products such as prepress and printing are not suitable. While almost all businesses are seeking network support, e-commerce is still immature for the prepress and printing industries. Prepress stores must have their place in the network, but online shopping will not change any fundamental challenges in this line.
Many analysts have noticed that the industry's alliance has become a trend. Small prepress and print shops are dangerous. However, small stores are usually closer to customers than large stores and can respond more positively to customers. This is a more competitive advantage in an ever-changing era of technology. Therefore, it is too early to worry about the fate of the small service providers. Small prepress stores should seek to maximize their competitive advantage, such as by being closer to customers, by providing customers with services that large companies cannot provide.
For the prepress and printing industries, the success or failure will come to light in the next five years. If the existing form remains the same, there will be no hope for this industry in the face of continued widening economic development. But since the possibility of profit still exists, it is time for businessmen to make a difficult but necessary choice for their own company's future. In conclusion, IPA engaged in a more in-depth investigation and analysis and researched articles on sales and marketing related to new financial production services. The title was: From printing to media: How to successfully add new ones? Product and service items.