Visual Sense of Nothing--the Object of Packaging Design Conquering

The final process before the product enters the market is packaging, and its role is summarized in a hierarchical relationship:

Protection products - convenience products - landscaping products. It is a category that has gradually evolved from the material. Its ultimate goal at the highest level is to enable the product to achieve higher added value and create more business opportunities for the product. Therefore, the importance of product packaging in marketing promotion has been increasingly valued by people, that is, people have used strategic vision to re-examine the product packaging.

The layout of packaging patterns and texts should avoid a misunderstanding, that is, the old model of “stupid, big, and full”.

A package has both a brand, a product name, a function, a slogan, an advertising graphic, and a large amount of information such as a company introduction, a business address, a telephone, and even an enterprise route, which makes the entire package overwhelmed. To think of everything is just a matter of thanklessness because the whole purpose of the package is to occupy the consumer's attention, in addition to practical purposes. There are too many information surfaces and the points of appeal are scattered, making many of the information "spam." An excellent packaging design must use limited space efficiently and rely on modern visual communication concepts. Therefore, even if the effective area is left blank, don't let it be “spam”.

As for those complex and necessary information, they can be placed outside the golden display perspective (back, side, or inside), or they can be reduced by adjusting the visual hierarchy. In addition, the attached labels and product descriptions can also share some annotation functions.

When designing packaging and text, please keep in mind that “the object of conquering packaging design is mainly the visual first sense”.