Management expansion management expansion

[Abstract] This paper begins with the history of the development of paper products enterprises and analyzes the major problems currently facing them. It is believed that the most important issue that restricts the development of paper product companies is management issues. From the management point of view, the development strategy of paper product companies is determined: management-expansion-management-expansion. By strengthening the basic management of existing paper products companies, eliminating the strong individual differences among paper products manufacturers and forming the management language of the company's food products, mergers and acquisitions will be completed, and the first expansion will be completed to form a certain scale. On the basis of further improving the company's high-level management, upgrading its own industries and achieving the second expansion. In an attempt to fundamentally completely change the status quo of miniaturization and appendage of paper packaging companies, the strategy of large-scale and group-oriented development of paper packaging companies will be realized.
First, a brief history of the development of paper products enterprises Prior to 1949, China's paper products industry developed slowly, the carton industry is a small workshop of the handicraft industry, the scale is minimal, the workshop is simple, the tools are simple, basically no technology at all, the vast majority All are hand-operated paste boxes. In the early 1930s, the use of paste to make single-sided corrugated boxes (boxes) tended to take shape. At the time, the corrugating rollers were also mainly heated by charcoal. The products were used for packaging light bulb liners and glass liners. In the mid-1930s, Shanghai began to gradually produce three-layer corrugated cardboard to make packaged corrugated paper, which was used to package fragile products such as hot water bottles, glasses, light bulbs, bottled foods, and medicines. Generally, the monthly output of small-scale production was only a few hundred papers. box.
After the founding of New China, the war ended. With the restoration and development of the national economy, the government has begun to attach importance to packaging, reconstruction, and construction of a number of packaging companies. The carton factories established in the early days all originated in the 1950s, when manual production was used. Small scale, fixed assets only a few hundred dollars, mainly used for packaging of pharmaceutical products, food, light textiles and other domestic products. In the following 30 years, carton enterprises have always been in the market economy of the planned economy. At that time, carton products were insignificant in the national economy, and there were few companies, which made it difficult for the central government to regulate the market. Some carton manufacturers ate “hundred rice” and the products sold very widely. For example, the original Hefei carton factory was Henan. Some companies in Shandong, Guangxi, Jiangsu, and Shanghai make matching cartons. In 1973, the company’s output value exceeded 10 million yuan and its profit was more than 700,000 yuan. It was precisely this “smooth sailing” that caused the old carton enterprises to fall into disarray after the reform and opening up.
With the gradual establishment of the socialist market economy and the proliferation of small street businesses, many manufacturers have built their own carton workshops. The monopoly of the old carton enterprises’ exclusive economy has been broken, and the old carton industry has fallen behind in management for more than 30 years. The overall quality of personnel is low. The lack of updated technical means, poor competition methods, and the inability to adapt to the development of the situation have gradually emerged, and corporate sales profits have fallen sharply. Due to the low starting point of technical requirements, less investment and quicker results, the new type carton factory has embraced it. According to preliminary statistics, in addition to the remote provinces and cities (districts), the general provinces and cities (districts) have hundreds of carton factories. At the same time, the carton factories in the coastal areas have become more vibrant. Due to the policy of opening up of the special economic zones, Shenzhen and other special zones have first attracted a large number of carton enterprises in Hong Kong and Taiwan to move inwards. Carton enterprises have formed in Shenzhen: wholly-owned Hong Kong companies 60%, joint ventures accounted for 20%, other state-owned, collective or individual enterprises accounted for 20% of the pattern, a large number of imported production lines have landed in special economic zones, making the cartons industry occupy an important position in the economy of the special zone, and in the technical, quality, product grade Other aspects are at the forefront of the development of the carton industry. Before and after the 1990s, some old carton enterprises on the verge of bankruptcy faced the market economy tide and reformed the reforms. With the intervention of government departments, most of the enterprises were annexed by other fast-growing light industry, household appliances, chemicals, tobacco and alcohol companies. Mergers, after injecting capital for technological transformation, introducing cardboard production lines, supporting the core enterprise product packaging. At this point, the production process of the carton industry has completed the process of change from manual operation to mechanization and automatic production. The labor-type dynamic set-up has changed from a low-grade to a high-end packaging, but the scale of economic development has never been fundamental. Sex change.
Second, the main issues facing the packaging of paper products The serious overcapacity of production and unregulated competition resulted in a relatively simple carton production process. The investment is small, the effect is quick, and the investment return period is short. With the development of commodity production, there is a phenomenon of running cartons factory, especially in townships. There are many companies that do business with individuals. There are more than 600 carton enterprises in Shanghai, nearly 4,000 in Zhejiang Province, more than 2,000 in Guangdong Province, and more than 300 in Shenzhen alone. With so many carton enterprises, government agencies have been out of control by macro-control and blindly introduced many cardboard production lines. The expansion of the production capacity of paper product packaging has directly led to a situation in which the supply of paper products far exceeds demand and the production capacity is seriously oversupplied. The operating rate of production lines of some enterprises is less than one-fifth, which in turn has caused intense competition. The cartons industry, small collectives, township enterprises, personnel quality is low, the overall quality of the low, these factors to the carton enterprises into a disorderly state of competition: the companies have cut prices to promote sales, price cuts lead to a decline in paper materials, The decline in overall product quality has been triggered, and this vicious circle has caused cartons to step in to the current unhealthy state of general profit or loss.
2. Due to historical reasons and inherent characteristics of the industry, small-scale, affiliated companies have a relatively small scale. Small companies account for a large proportion. Even large state-owned enterprises have fixed assets, floor space, and production scale. All are small. Chongqing Huaya Modern Paper Co., Ltd. is the only listed company in the corrugated box industry. It is the largest paper product manufacturer in the western region. It covers an area of ​​no more than 65,000 M. There are more than 500 employees and 1.2 fixed assets. Billion; Zhejiang Gangtai Packing Co., Ltd. covers an area of ​​52,000 M and has a construction area of ​​28,000 M. Changzhou Changfeng Packaging Co., Ltd. has an annual sales value of more than one billion, but its scale is only Chongqing Huaya. Companies on this scale are not so much larger companies but small businesses.
Not only that, but because paper product packaging companies are packaging other products, this feature in the existing economic environment, it decided that it can only be a subsidiary type, supporting manufacturers, not their own competitive products. In the late 1980s and early 1990s, a group of household appliances, electronics, chemical, tobacco and alcohol group companies successively built wells or built carton plants. Shanghai has more than 10 large-scale group companies that own carton plants. This type of enterprise is often larger in size, is a subsidiary of the group, has a fixed batch of business, self-produced, no need to expand the business, but also allows companies to break away from the law of the market economy, became a "ready-made meal" The planned economic environment manufacturers in the group have gradually developed the concept of “planning back to trees and becoming cool”, which has directly hindered the development of enterprises. What’s more, the fundamental reason why the group companies set up a carton factory is merely to protect its competitive products. The packaging or other government actions have not sought the development of the paper pulp plant. In many subsidiary companies of the group company, the carton factory has a low status, which is commonly referred to as “fostering”.
3. The technology is backward.
The corrugated paper box production technology started late in China, and research and technical work related to carton production, design, inspection, and testing is very weak. Except for a few institutions of higher learning such as the Zhuzhou Institute of Technology to conduct some research on this aspect, at present, the country has no specialization. Units engaged in this area have studied very little on the performance of corrugated cartons that are closely related to the actual production of cartons, such as adhesives and bonding equipment, and board printing technology. Therefore, many cartons are particularly The production of small and medium-sized enterprises lacks theoretical guidance, and they rely on their own exploration and accumulation of experience. The quality of products cannot be improved. The corrugated paper box production license system implemented in 1994 has promoted the progress of carton plant technology to a certain extent. Before that, some manufacturers did not even have product standards, let alone inspections and tests. The corrugated paper box production technology started late in China, and research and technical work related to carton production, design, inspection, and testing is very weak. Except for a few institutions of higher learning such as the Zhuzhou Institute of Technology to conduct some research on this aspect, at present, the country has no specialization. Units engaged in this area have studied very little on the performance of corrugated cartons that are closely related to the actual production of cartons, such as adhesives and bonding equipment, and board printing technology. Therefore, many cartons are particularly The production of small and medium-sized enterprises lacks theoretical guidance, and they rely on their own exploration and accumulation of experience. The quality of products cannot be improved. The corrugated paper box production license system implemented in 1994 has, to a certain extent, promoted the advancement of carton plant technology. Prior to this, some manufacturers did not even have product standards, let alone inspections and tests.
Inspection and testing methods are simple. In the entire East China region, with the exception of Changzhou Changfeng Packaging Co., Ltd., which has relatively complete paper product testing equipment and instruments, most of the other manufacturers do not have complete testing equipment, and can only control the product's size, printing text, and appearance quality of the steamed bread. The important physical performance indicators such as compressive strength, burst strength, and puncture strength cannot be detected and controlled effectively. Some companies even rely on the experience test of the moisture content with an important indicator.
In addition to historical reasons, the main reason for this situation is that the relevant departments have not paid enough attention to paper products. This is one of the important reasons: The current national standards for corrugated cardboard (GB6543) and corrugated cardboard boxes (GB6544) are still promulgated in 1986 and far Far from meeting the needs of the company's production and development, it is imperative to revise the version.
4. Poor management, lack of talent, and lack of scientific enterprise management have always been one of the major problems that plagued paper product companies. Since the implementation of the production license system throughout the country, most large and medium-sized enterprises have been able to make full use of this opportunity to establish and improve the internal quality system of the company. The management of the enterprise has obviously improved. In recent years, some companies have implemented the GB/Tl9000-IS (1994) standard and achieved significant effectiveness. However, on the whole, the management level of paper products companies is still at a very low level. Many manufacturers have failed to establish a correct market concept, especially the mainland enterprises still remain in the carton is the concept of transport packaging, the lack of sales and packaging market awareness, product quality is low, product quality is not high. In the process of advancing ISO9000 standards, only a few companies such as Chongqing Huaya, Changzhou Changfeng, Meiling Packaging, and Shanghai Huali have obtained ISO9000 certifications. Even these enterprises have internal management problems. In addition, financial management, storage and transportation management, and material management are also very weak. The corporate leadership is always affable and has great arbitrariness. There is no set of effective management rules, and there is no strategic development vision. The development of enterprises is in a state of stagnation.
When analyzing the reasons for the existence of the carton industry, it is not difficult to find a very important one: the lack of talent. The most important shortage of senior management personnel and senior technical personnel. The inherent characteristics of the industry and historical reasons have led people not to value the carton factory, and the supporting role has been determined by the “supporting role” to manage. People can list a long list of well-known and outstanding entrepreneurs in the home appliances, electronics, machinery and textile industries, but it is difficult to find real entrepreneurs in the carton industry. It is also difficult for us to find a doctoral student or graduate student. A senior engineer is also a "halfway monk" from other industries. The current state of the carton factory and people’s perceptions of the carton industry have determined that talents may not flock to the paper products industry as much as the electronic information industry for a long period of time.
Third, management expansion management expansion In the face of history, in the face of so many problems, the future development of paper products business ideas multitude: strengthen management, increase technological innovation and technology introduction, improve the level of technical equipment, update technology, improve product quality And so on are all good roads for the development of enterprises, but the author believes that: paper products companies to achieve a qualitative leap, the most rapid and most feasible development strategy is: management, expansion, management, expansion.
1. Management is the key to healthy expansion. What is management? Fundamentally speaking, management is a set of rules. It is a set of widely adaptable and effective rules that enable employees to operate procedurally. Management is a culture.
Each company has its own style of work and has its own corporate culture. Mergers and mergers of enterprises are not only the integration of assets and the expansion of scale, but also the integration and optimization of culture. We can't expect a few individuals with very strong personality to form a harmonious body.