There are many operators who have just begun to manage children's playgrounds. When they run children's playground equipment, they run into problems of this kind or other, which can affect their profitability and make them feel confused and uneasy. At the same time, some investors have done very well in business and are very prosperous. What causes this? In fact, only by finding business problems can the right medicine be prescribed and the crisis solved. Below the company for your simple analysis of the five major misunderstandings in the playground business may encounter.
Misunderstanding 1: The diversity of equipment can attract customers. The more products, the better.
Answer: In fact, the best venue for planning is the best. True, the products are more likely to attract tourists to stay longer, but they must also be reasonably matched to the size of the venue, leaving channels for each product for visitors to watch. This will be more attractive to tourists and increase profitability. If you just don't set aside space to increase the number of devices, simply adding devices will only give customers a sense of chaos and congestion, affecting the play experience.
Myth 2: Only the latest products attract customers.
Answer: In terms of product selection: it is not new or suitable, and suitable playground equipment should be selected according to the actual situation of the venue. Many users are more optimistic about new children's playground equipment, this is not wrong, the new product is indeed more competitive. However, for products with few products, the available product space is relatively large, and users who have just invested can choose to operate more stable products more reliably.
Misunderstanding 3: Business projects follow suit, and what's hot recently?
Answer: We mentioned earlier that if you think that only the latest products are the most attractive to your customers, this is wrong. At the same time, some operators may also go into another misunderstanding, blindly follow the trend, and choose what is hot, not based on The actual situation of oneself, such as seeing others as a parent-child park, is very profitable, and it is followed by others. Sometimes, because of the agglomeration effect of industry, if the amusement items being operated are too similar, it will cause unnecessary competition, and will also cause their own customer groups to be separated. Therefore, it is still the best that suits oneself. In the face of a variety of amusement projects on the market, operators must pay attention to whether they have new ideas, but also must combine with market conditions and individual circumstances.
Misunderstanding 4: As long as planning a good equipment project, concentrate on selling tickets.
Answer: Do not sell a single ticket, so you can't improve the stickiness of customers and you can't achieve long-term profitability. In the normal, selling tickets at the same time, the use of promotional methods, you can sell monthly cards and packages, or engage in some special promotions or prizes during the holidays, so as to better enhance regional brand awareness and increase exposure to increase revenue. The form of the VIP membership card will effectively bind the customer's consumption habits and cultivate the customer's awareness of fixed consumption, and can successfully shorten the return period of funds in the early stage of investment.
Misunderstanding 5: Blindly compressed costs pose security risks.
Answer: Regarding the safety of amusement equipment, it has always been a top priority. The Quality Law stipulates that all products produced and sold domestically should be marked with the name, address, and certificate of conformity, and clearly defined in the Chinese characters.
The company's Sports Equipment Co., Ltd. warm reminder: Caring for children's healthy growth, starting from paying attention to children's safety!
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