The continuity of the context, paper printing and history. However, the social status and image of the printing industry have plummeted in recent years. China's printing and creative exhibition came into being. It was born in the cultural (creative) industry into a pillar industry of the national economy, and the local government has focused on supporting the industrial society; it was born in the printing and packaging industry, facing structural adjustment, strict environmental protection policies, rising fixed costs, global trade disputes, etc. Need to transform and upgrade the industry background.
Approved by China Council for the Promotion of International Trade, China International Exhibition Center Group Corporation (hereinafter referred to as “Zhongzhan Groupâ€), Shanghai Yinshen Culture Media Co., Ltd. (Indos Media), Beijing Huagang Exhibition Co., Ltd., Huagang Exhibition (China International Printing Culture and Creative Industry Exhibition) hosted by (Shenzhen) Co., Ltd. (hereinafter referred to as “Huagang Shenzhenâ€) is the first exhibitor in China to use paper art and creative products, and the first in China. The end customer is a professional print exhibition for the audience (buyer). The first exhibition was named "2019 China (Beijing) International Printing Culture and Creative Industry Exhibition".
The first "2019 China (Beijing) International Printing Culture and Creative Industry Exhibition" (hereinafter referred to as "the first China Printing Culture Creation Exhibition") was mainly held in the printing and packaging industry. It was held in Shanghai Yuya Coffee on the afternoon of October 26. Qiu Xiaohong, Secretary General of the Labeling Branch of China Printing and Equipment Industry Association (hereinafter referred to as "China Printing Industry Association"), Shi Jianping, Secretary General of Flexographic Branch of China Printing Technology Association (hereinafter referred to as "China Printing Association"), and other printing association representatives, press and publication, Media, platforms, corporate representatives in the fields of printing, packaging, labels, inks, advertising, exhibitions, recruitment, etc., representatives of "Shangying Bookstore" and other exhibitors (Wen Chuang Enterprises), "Printing Search App" Anhui, Ningbo, Suzhou, Linyi, The directors of Dongguan and Guizhou sub-stations, as well as the publishers' Indos Media and Huagang Shenzhen representatives participated in the press conference.
The representative of the organizer, Yan Ziyu, the general manager of Yinsou Media, introduced the status quo of printing and cultural innovation at home and abroad and how to promote the high quality of printing and creation; the marketing director of Yinshou Media released the preferential sales policy for the first China Printing and Creative Exhibition booth; CEO of Huagang Shenzhen Zhang Shuangwen introduced the arrangement of the pavilion, the setting of the exhibition area, the concurrent activities, the buyer's invitation measures, etc.; the exhibitor representative image workshop introduced the Wenchuang products recently developed by the imaging studio. Afterwards, the participants all expressed their opinions on the “printing and creativeâ€. The parties believed that the printed text had a solid demand for the soil, and it was also the fulcrum of the transformation of the printing and packaging enterprises.
Sparks have been reduced
Printed cultural creation lacks channels and brand effects
At the beginning of the exhibition planning, the general manager of Yinsou Media, Yan Ziyu, successively investigated the printing and creative market of more than ten domestic cities, and had many exchanges with local cultural and creative units and professionals. She found that the printing and cultural development showed a diversified development body and various product types. Trends, there are no shortage of explosive products.
The main developments of the printed cultural innovations include cultural institutions (such as the Forbidden City, Yangzhou Museum, etc.), cultural enterprises (such as Shenghong Culture, Yachang Culture), printing enterprises (such as the 1206 factory, Phoenix Printing); the development direction has both thematic development (such as Dunhuang Wenchuang), there are also random developments.
The Forbidden City is a cultural institution in the forefront of the development of Wenchuang. Its printed cultural products mainly include the "Forbidden City Calendar", painting and reproduction drawings, handbooks, etc.; Dunhuang Scenic Area has more than a thousand kinds of cultural and creative products, most of which are printed. The main presentation methods include paper tape, Dunhuang paintings, silk scarves, bags, postcards, notebooks, woodblock prints, refrigerator stickers, mobile phone cases, etc.; Yangzhou is the birthplace of engraving and printing, and the main products of the printing and creative products developed by Yangzhou Museum are mainly There are notebooks, letterheads, diamonds, literati poems, etc. in the series of ancient books, and once became a best-selling explosion.
The printed cultural and creative products developed by representative industry companies are gradually showing diversified trends. For example, the “People's Liberation Army 1206 Printing Factory†has developed a map of the belt, the Fuchun Mountain Tujia home decoration series, the oil painting reproduction painting series, etc. Printing cultural and creative products; the "Zhuzi Yinxue Museum" jointly initiated by experts, scholars and industry elites in the fields of deep-floating art, original art, and superstition art, has developed many seals with the "seal" as the core element of culture. Chuangchuang products; the “four 僧â€, “Zhao Mengfu†and “Wumen Four†developed by Shengluo Culture are well received; Yachang is involved in the printing of Wenchuang, mainly including prints such as prints and hand-made books. And calligraphy and painting high copy reproduction; Phoenix Printing Wenchuang products mainly based on classical painting and reproduction and derivative products.
Despite the fact that the printed cultural writers are in the doldrums, they lack sales channels. Large-scale cultural institutions are themselves tourist attractions, and the scenic spots are self-contained sales channels; some printing companies rely on their group resources or coordination capabilities, and have certain sales channels. For example, Phoenix Printing has Xinhua Bookstore sales channels. However, most printing companies and cultural companies involved in printing Wenchuang mainly provide commissioned processing services to cultural institutions or artists, one lacking channels and the second lacking brands. In addition, the industry enterprises to enter the "Wen Chuang" became fashionable, but also showed a certain "barbaric growth" situation, good and bad.
As a platform, in order to help industry companies find sales channels and avoid Yiwu's small commodity-style growth model, Yinsou Media is committed to online creation of Wenchuang Mall, offline printing and exhibition activities and exchange activities (such as "Wen Chuang 14 City" ), etc., revitalize the printing of the cultural and creative market, open up the supply and demand channels. Among them, Print Creative Exhibition will invite outstanding exhibitors and strength buyers at home and abroad to showcase high-quality printed cultural and creative products, promote the printing and supply of cultural and creative trade, and promote the high-quality development of printed cultural and creative industries.
Shang Ying Bookstore
The road to printing culture is getting wider and wider
“Shangying Bookstore†was established by Shanghai Printing Group for the layout of cultural and creative industries. Its business covers cultural and creative product development, corporate culture image planning and customization, exhibition design and planning, etc. The clients include China Telecom, China Life Insurance and India Search Media. Cultural and creative malls are working together. With the digital protection of cultural relics and cultural and cultural resources in the cultural sector of Shanghai Printing Group, “Shangying Bookstore†has launched a series of cultural and creative products such as the Kuchai mural derivative design series and the Yangliu youth painting series, which are very popular.
He Zhihui, the person in charge of “Shangying Bookstoreâ€, introduced the product design with “Live Words†element, and developed more than 20 series of Wenchuang products such as movable word USB flash drive, movable type pen, movable type seal, movable type tea gift box and movable type soap. The Culture and Art Exhibition of the Living Characters is being held in Shanghai Station, and the follow-up meeting will be held in Beijing.
She also said that we participate in the Hong Kong Printing and Packaging Exhibition every year (Huagang Shenzhen is one of the organizers); we are particularly looking forward to China's first printing exhibition!
Buyers are heavy
Sponsorship policy to protect the strength of buyers procurement
Zhang Shuangwen, CEO of China Hong Kong and Shenzhen, a subsidiary of China Development Group, said that the first China Printing and Creative Exhibition will be held at the China International Exhibition Center (Sanyuanqiao Pavilion) from September 4th to 6th, 2019, and will initially use the 1A of the exhibition hall. 1B, 8A, 8B, increase the area depending on the exhibition situation.
In the exhibition area setting, the exhibition will be divided into three sections: “Creative Creative Creation Product Exhibition Areaâ€, “Art Collection Creative Exhibition Area†and “Travel Creative Exhibition Areaâ€, and “Printing Cultural and Creative Industry Park Exhibition Areaâ€. The supporting "Wen Chuang Printing Equipment Exhibition Area" and "Wen Chuang Printing Materials Exhibition Area".
At the exhibition of exhibitors, the exhibition will give full play to the resource advantages and influence of the main contractor, and invite relevant domestic and foreign well-known enterprises to participate. Among them, ChinaPrint, PrintChina and Hong Kong Printing and Packaging Exhibition hosted by the organizer Zhongzhan Group are among the most well-known printing exhibitions in the world. One of the organizers, Yinshen Media, is a well-known industry media promotion service organization in the industry. It has a “China Printing and Packaging Network†widely known in the industry; it has a “Printing Search App†featuring urban sub-station clusters (master station unit) Mostly, it is a printing association with local printing resources, printing media, and a well-known printing group); it has a platform such as “Cultural Creative Mallâ€.
Buyers' invitations are the most popular. In order to ensure the strength of enterprises and local business associations to visit and purchase, the organizers will launch a series of buyer sponsorship and event policies. The sponsored content will cover gifts, hotel tickets, transportation services and many other aspects. Ensure the quality and quantity of on-site buyers, specific policies and plans are announced later.
Buyers are invited to focus on cultural tourism, retail services, entertainment, animation and animation, creative design, arts and crafts, cultural exhibitions, e-commerce, gift crafts, financial services, toys and apparel and manufacturing industries. .
In addition, under the guidance of the State Press and Publication Administration and the Ministry of Culture and Tourism, the organizer will fully mobilize the tourism and cultural resources of various provinces and cities, and invite strong buyers and national policy support.
Not lost
30% discount on the maximum number of exhibitors during the promotion period
Subsequently, Susu, the marketing director of Yinshou Media, released the first China Printing and Culture Exhibition exhibitors, participation fees, preferential policies. Among them, the registration of exhibitors mainly includes official website registration, WeChat public registration, and three ways to register through the “Printing Search App†provincial and municipal sub-station. The deadline for registration is May 31, 2019.
For discounts, if you sign the “Exhibition Contract†on December 31, 2018 (including 31st) and deliver the 50% deposit fee to the booth fee, you can enjoy a 30% discount on the original price; March 31, 2019 (including 31st) Exhibitors who have signed the “Exhibition Contract†and delivered a 50% deposit fee for the booth fee will enjoy a 15% discount on the original price; they will be registered through the “Printing Search APP†webmaster unit, and the “Hong Kong Printing and Packaging Exhibition†old customers can enjoy preferential prices. 15% off.
Deeply feeling
Looking forward to the rapid development of the printing culture industry
Finally, the participants discussed their views on the development of printed cultural and creative industries from the perspectives of printing attributes, environmental protection, marketing, innovation, gifts, job search, publicity, and industrial transformation.
From the printing properties, Liu Haifeng, general manager of Coret Printing Technology Co., believes that printing is an industry that integrates industry, culture and art. Precipitating in this industry, you will feel endless innovation needs and experience endless happiness. The printed cultural exhibition is reflecting the cultural and artistic attributes of the printing industry.
From the gift point of view, Shi Jianping said that the activities held by the Flexo Branch were a gift. Qiu Xiaohong also spoke of foreign guests attending the Beijing Summit of the World Label Forum. When attending a cultural institution, he hoped to bring some souvenirs back, but unfortunately due to lack of Design strength, the museum "has more than enough power." Wenchuang products are just gifts with characteristics and cultural heritage.
From the market perspective, Li Xuebin, editor-in-chief of Huayin Media, believes that the combination of the carton industry and Wenchuang needs to be tapped. Gao Haiyan, deputy secretary-general of Ningbo Printing Association, believes that Ningbo Printing Enterprises has developed rapidly in the cultural and creative industries, some enterprises have already made a name for themselves, and the industrial effect of Wenchuang has gradually emerged. Wang Cunliang of Anhui Printing and Packaging Materials Chamber of Commerce also introduced a local printing company. In the case of Wenchuang product development, fruitful results.
From the perspective of job hunting, Zhong Xiaowang, CEO of Yinpai.com, was deeply touched. She had previously participated in an education forum. Participants talked about the difficulty of printing graduates in job hunting. If printing can be combined with Wenchuang, it will open a new job for printing college graduates. Way out.
From the perspective of propaganda, China News and Press reporter Zhu Xiaolin introduced that the newspaper is also very concerned about the industry's dynamics in the cultural and creative industries, and actively reported on the dynamics of the cultural institutions such as Shangying Bookstore.
From the perspective of industrial change, Zheng Zongfeng, head of Advertising and Printing, said that the magazine has extensive influence in Yunnan, Chongqing, Guizhou and other places in the southwestern region, and also has abundant resources, but it also saw new media on paper media. The impact is very concerned about the actions of Yinsou Media in the construction of new media and cultural and creative exhibition platforms. In contrast, the development of cultural and creative industries in the Southwest is lagging behind, but these regions are rich in historical and cultural resources. Because of the lack of development, the combination of printing and cultural innovation is promising.
In addition, Shan State Printing Network, Packaging Enterprise Network, Mei Shi Media, Lecture Exhibition, Shandong Pacific Printing and Packaging Company, Suzhou Bo Laite Ink, Dongguan Huihui Network Technology Company and other media, exhibitions, and business representatives also talked about their own views. He (she) said that he is very concerned about the innovative combination of printing and cultural creation. The printing and creative exhibition has brought a new atmosphere to the industry. He is willing to support the printing and creative exhibition and wish the exhibition a success.
Some of the above-mentioned associations, media and business representatives are the sub-station webmasters of “Printing Search Appâ€. They all indicated that they will use their respective resources to actively carry out the promotion and marketing of the printing and creative exhibitions based on the “Printing Search APP†sub-station platform. Help the exhibition to succeed.
Participants enjoyed the dessert tea while they were free to communicate. After the meeting, the participants left each other with business cards. The event ended successfully in a group photo.
Editor in charge: Zheng
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