On February 18th, 2016, Apple Pay officially entered China. On the day of the launch, Chinese users showed great enthusiasm for it. The number of tied cards exceeded 30 million, and more supporters “second†for a new generation of iPhone, only in the Enjoy Apple Pay's payment experience the first time. This kind of grand occasion, coupled with its own "topical" skills, the market even believes that Apple Pay will be with Alipay, WeChat three-point mobile payment world.
However, one year later, Alipay and WeChat maintained their leading position in the payment market. Apple Pay's market performance was much lower than expected, and its presence was minimal. According to Analysys data, as of the third quarter of 2016, Alipay accounted for 50.42% of the market size of third-party mobile payment in China, and Tenpay (including WeChat payment) accounted for approximately 38.12%, and the two companies almost monopolized the domestic number. Three-way mobile payment market.
In the year when Apple Pay entered China, Apple barely disclosed the progress of Apple Pay in China. Apart from the binding of more than 30 million bank cards on the day of the launch, no other more convincing data appeared. In most cases, the industry is discussing how WeChat payment or Alipay payment can be used to attack the city, such as Alipay's "double 12", such as WeChat payment on August 8 "no cash day."
In contrast, the reason that Apple Pay is too low in China is that it lacks technology but pushes the tactical literacy. In addition, the lack of localization support is Apple Pay's biggest food. Someone used the identity of the merchant to obtain payment service support on Apple China's official website. Clicking the link on the inquiry page will jump to the English page from time to time. For Chinese merchants, the threshold for learning is prohibitively high. In comparison, Alipay and WeChat's scan code payment is simply too convenient, users only need to scan the code to enter the amount of consumption to complete the payment.
In addition, competition from mobile phone manufacturers and third-party payments has become increasingly fierce. Up to now, mobile phone manufacturers including Huawei, Xiaomi and Samsung have already deployed mobile payment. Baidu, Meituan and Jingdong Finance, which are holding payment licenses, are also pushing their own payment products. All kinds of factors have caused Apple Pay's acclimatization in China, and there is no sense of existence.
It is worth mentioning that the industry believes that Apple Pay is not a chance in China. The NFC entry payment model represented by Apple Pay has the advantages of security and express delivery, and the application scenarios are extended to the Internet of Things and other fields, and there may be opportunities.
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