[Introduction] Throughout the domestic and international smart speaker products, listening to music, listening to news, querying the weather, online shopping, home remote control, etc. are all in the air, so they can quickly enter the family market...
At the end of the year and the beginning of the year, just as many companies are still busy summing up the past to plan for the future, the e-commerce giant Suning, which has detonated the industry with the words "smart retail" and "excellent", has quickly launched the first "pole" in 2018. ".
A few days ago, Suning Xiao Biu smart speaker officially launched the Suning Tesco platform and opened the pre-sale. In just one day, there were more than 40,000 people making appointments, and in the Suning Tesco line, the limited edition of the small Beiu speakers was even more mad. Obviously, this "smarter artificial intelligence speaker" has attracted great attention from consumers and the industry.
Suning Xiao Biu standing at the AI ​​vent, where is the clever?
Throughout the domestic and international smart speaker products, listening to music, listening to news, querying the weather, online shopping, home remote control, etc. are all in the air, so they can quickly enter the home market. Merchants are naturally keen to capture the huge flow of smart speakers, and with the participation of Google, Amazon, Xiaomi, Ali, etc., the value of the AI ​​outlet of smart speakers has been further upgraded.
Then, as a newcomer, Suning Xiao Biu, what magic is there, where is the cleverness?
First of all, powerful voice interaction capabilities. Users only need to call the speaker "Little Biu, Little Biu", which can realize intelligent operation of 10 categories such as audio and video entertainment, encyclopedic knowledge, information inquiry, travel road conditions and smart home. What's even more incredible is that Suning Xiao Biu can even recognize most dialects, support 360-degree far-field pickup control, and accurately respond within 5 meters. The elderly and children at home can easily control anytime and anywhere.
Of course, for the user, in addition to the interactive experience, the most important thing is the richness of content resources. In order to be able to do what is responsive, there is a question and answer, Suning Xiao Biu includes more than 20 million pieces of genuine music library, drama, news, children's songs, stories, encyclopedia knowledge is even more important. It is reported that at the content level, Suning Xiao Bei not only has deep cooperation with Baidu, but also built a strong knowledge base, and also introduced platforms such as Himalayan, Koala FM, and FM to meet the diverse needs of users.
Compared with other competing products, Suning Xiao's biggest highlight is the built-in 3000mAh lithium battery, which can work continuously for 6 hours, which changes the embarrassing situation that mainstream brand smart speakers can't carry with them. This breakthrough is even more significant for the user. When other products can only sit in the house, Suning Xiao Biu can come outside and prop up the "facade". Presumably this is also the key to Suning Xiaouu. Where.
Integrating Suning's ecological chain resources, Xiao Bai will become a new entry for traffic
For Suning, the advantage of layout smart speaker field is that it is connected with Suning's e-commerce platform and the control of smart home system, which is Suning's most important core interest point. The e-commerce giant Amazon is a successful precedent. After launching the echo smart speaker, Amazon has let this small speaker enter tens of millions of households in just two years, and distribute more services based on hundreds of millions of consumers. Huge traffic and revenue.
Suning's small Beiu speaker also integrates Suning's ecological chain resources such as Suning Shopping, Suning Sports, Red Kids, Baby, and Smart Home. Xiao Biu is equipped with a powerful "voice shopping guide" function, and supports the secret-free amount setting, which realizes the pull-through with Suning Tesco, so that consumers can really buy the favorite items and track them in real time as long as they move their mouths. Logistics.
Convenient control of smart homes is also the focus of consumers. Simple voice interaction greatly breaks through the complicated thresholds of remote control and mobile phone operations, making life at home more convenient and fun. At this level, Suning's advantage is more obvious. Through actual measurement, Suning Xiao Biu can adjust the air conditioning temperature, control the TV station change; control purifiers, lamps, curtain switches, etc., can greatly enhance the intelligent level of family life. Moreover, relying on Suning's multi-system platform, Suning Xiao Biu is continuously expanding the access capabilities of more home appliances and quickly complementing the number of smart connected home appliances.
According to Suningfang, in the future, Suning Xiao Biu will incorporate Suning Tesco's smart home appliance brands into the scope of control, and at the same time, through the interoperable smart home system, better drive brand owners, jointly serve users, and create intelligence. The home ecosystem.
In addition to Suning Tesco and the smart home platform, Suning's resources in sports, film and television are equally diverse. With strong voice interaction capabilities and integration of Suning's ecological chain resources, Suning Xiao Biu has opened a new entry point for Suning in the smart home field.
With the power of AI, set off Suning's smart retail technology
With the development of technology, in 2017, artificial intelligence has also moved from concept to product, and truly entered the application stage. Smart speakers have undoubtedly become one of the hottest topics in the AI ​​field. For e-commerce, the advantages of artificial intelligence in the fields of sales, logistics, and product interconnection are more obvious. Through the release of Suning's small Biu smart speaker, we found that Suning relies on AI power to lay the next big picture in the field of artificial intelligence.
In March 2017, Suning innovatively proposed the concept of “smart retailâ€. Based on big data, Internet of Things and artificial intelligence technology, it accurately captures users' consumption habits, history, interests, predicts consumer demand and consumption trends, and provides diversified, personalized and scene-oriented products and services. Today, artificial intelligence AI also plays a leading role in Suning's intelligent customer service, intelligent shopping guide, smart logistics, and smart finance.
At the same time, Suning actively deployed offline stores to create multi-format smart retail stores represented by Suning Life Plaza, Suning Store, Red Kids Store, Select Shop, and Unmanned Biu Store, all of which are artificial intelligence and Internet of Things. The results of the comprehensive application of technology. Among them, the unmanned Biu store is the representative of Suning's smart retail. From entering the store, shopping, to leaving the store, it relies on the customer's “brushing face†to complete the black technology to the extreme.
In terms of logistics AI, Suning Robot Xiao Biu completed the first single delivery of Suning Double Eleven, and established an AGV warehouse in China, which can realize automatic dumping of goods. At present, in the Suning logistics system, a group of robotic aircraft has a processing capacity of 10,000 units per day, far exceeding the labor efficiency.
With the deepening involvement in the field of artificial intelligence, Suning officially announced the establishment of the technology group in 2018, and the heavyweight of Suning's small Baiu smart speaker marks Suning's strong entry into smart home hardware products. Obviously, the entry of IoT technology into the whole house of smart home is inevitably an important direction for Suning Science and Technology to enter.
Suning has always focused on smart retail, and has expanded and laid out its business around the superposition of consumption upgrades and technologies such as the Internet of Things and artificial intelligence. With the launch of Xiao Bei, Suning will surely create a strong technological whirlwind and become a powerful engine for Suning's smart retail.
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