First, the product and packaging Since the human society has a commodity circulation, there will be the existence of packaging. The beginning of the packaging is very simple, such as clay pots, straw baskets, straw ropes, wooden boxes and so on. And the role of packaging at that time was limited to the protection of goods and ease of transport. With the development of the commodity economy, packaging has become a means of marketing, playing the role of protecting the goods, facilitating transportation, easily identifying, communicating, reflecting culture, and promoting sales. Now, packaging has become an important process that cannot be ignored in the production of products.
China's packaging industry started in the 1980s and developed in the 1990s. Nowadays, China's packaging industry has formed a modern packaging industry development pattern that is based on paper products, plastics, metals, glass, wooden packaging products and packaging machinery, packaging and printing, packaging design and packaging education to meet the requirements of commodity packaging.
In the fierce market competition, whether products can win the favor of customers, companies generally improve product quality, reduce prices, improve service as a marketing tool. However, with the development of consumer demand and the improvement of social productivity, this degree of freedom is getting smaller and smaller. Therefore, the search for an alternative means of competition has become the company's new marketing strategy.
Packaging is one of the new marketing strategies. Now, marketing experts have listed packaging as equally important in terms of product quality, characteristics, samples, and brands.
According to a market survey conducted by DuPont, the world's largest chemical company, the famous DuPont law was discovered. That is, 63% of consumers decide whether to purchase a certain product based on the packaging and decoration of the product. It can be seen that packaging has become a silent salesman of products. Some people described magnifying glass as a product feature. What are the characteristics of a product, consumers often through the packaging of pictures and text can have a general understanding of the product. Packaging can also bring convenience to sales, enabling consumers who are hesitant about inconvenient portability to make up their minds about what they need. Packaging also determines the positioning of a product in the market. If the company locates its products on the general public, then the packaging should be simple and simple. If a very valuable product is used, the packaging should be upscale. A bottle of expensive French perfume must have a beautiful package to match. This is the truth of "a good horse with a good saddle." Packaging can also bring security. The most primitive and basic function of packaging is to prevent breakage, leakage, deterioration, etc. of goods. Therefore, packaging also has the function of protecting products, preventing pollution, and being environmentally friendly.
China has increased the pace of development of the packaging industry since the 1980s. In the 1990s, the backward appearance of the first-class products, second-class packaging, and third-class prices of Chinese goods has been changed. In terms of transport packaging alone, the packaging of 22 types of goods has been improved. Flat glass, for example, has been improved from past wooden crates and straw to palletized packaging. It not only saves wood, but also greatly reduces damage and facilitates transportation. In sales packaging, PET and PE bottles have replaced glass bottles in the packaging of beverages and purified water. Two-piece cans and three-piece cans are widely used in carbonated drinks, juice drinks and beer packaging. The application of plastic composite materials in vacuum fresh-keeping packaging provides a guarantee for extending the shelf life of meat products.
Now, as long as you take a look at shopping malls and supermarkets, the colorful and beautifully printed packaging really makes you feel that packaging has already entered people's lives. World Packaging Organization Secretary-General william C Pfiaum said that if there is no packaging, society will become what. Without packaging, all food must be produced locally and eaten as soon as possible. No food can be used to save the state, let alone ship to other countries. Therefore, the packaging industry is one of the important industries for social and economic development.
Second, the relationship between the development of packaging and the environment 1, packaging and environmental pollution Just when people enjoy the convenience, health, safety and beauty of the packaging brought to life, a crisis is quietly hit us. This is the waste of resources and environmental pollution caused by a large amount of packaging waste in recent years. According to statistics, the global amount of plastic packaging alone reached more than 30 million tons, while plastic packaging waste accounted for one-third of the total. In the United States, there are approximately 150 million tons of solid waste in the city within one year; in Japan, about 50 million tons of solid waste will be produced in one year. China is the fourth largest plastic producer in the world, with an annual output of 15 million tons, of which 30% is used for packaging. 70% of these plastic packagings are disposable after being used for single use.
Environmentalists point out that this year, China's packaging waste will increase at an annual rate of 3-5%. These wastes destroy the ecological balance and become a public hazard.
In recent years, people have dubbed "white pollution" a disposable foaming lunch box and plastic packaging waste. According to statistics, China consumes about 6 billion fast food boxes each year and 5 billion instant noodle bowls.
According to the data, the degradation cycle of ordinary plastics in nature is about 200 years. These plastics that cannot be degraded in a short period of time include agricultural film and convenient bags. Once mixed into the fields, it will affect the growth of crops. If they are eaten by livestock, light ones will suffer from indigestion and those who are severe will die. If it is burned, it will release harmful gases and pollute the air. If scattered in cities or tourist areas, it will not only affect the landscape but also block waterways. If it floats in lakes and rivers, it will damage water quality and affect the growth of aquatic organisms. According to statistics, if 4 kg of waste plastics are left on each acre of land, corn can be used to reduce production by 20%, wheat by 14%, and vegetables by 30%.
In addition to plastic packaging, other types of packaging also pose problems that pollute the environment and endanger people's survival. According to reports, at a construction site in Dalian, Liaoning, a worker was cutting a bucket of bitumen with a welding torch and an accidental explosion of the iron drum caused the death of the worker. For a long time, China's asphalt has been used in iron drums. Not only does it cause inconvenience to the user, but it also makes the waste iron bucket covered with asphalt become the culprit of environmental pollution. In addition, book samples and cartons with plastic laminates have caused trouble for paper mills to recycle. There are also broken glass bottles thrown on the road, waste water discharged from the paper mills flowing to the river, and so on, which all have a negative impact on the living environment of human beings.
2. Development of packaging and protection of eco-environmental packaging can make the safety of commodities reach consumers. The credit for packaging is obvious. The problem is not in the packaging, the key is to correctly handle the relationship between packaging and the environment. The development of packaging cannot be done at the expense of the environment and the destruction of ecology. To create a clean, fresh environment for humanity, we must return to nature. The resources of the earth are limited, and development of packaging is harmless to the environment, that is, the development of packaging that can be reused or reused. The design of packaging products must comply with the requirements of environmental protection throughout the entire process of development, production, use, and recycling of raw materials and waste disposal. This is a systematic project and it is necessary to study and solve this problem from the aspects of policies and regulations, science and technology.
3. Overpackaging wasted resources In recent years, sales packaging has become increasingly luxurious. Excessive packaging is changing the original meaning of packaging. On the eve of the Mid-Autumn Festival, at the front of a moon cake counter in a large shopping mall in Shenyang City, eight silver moon cakes packed in fine wooden boxes were sold at a price of 2,988 yuan. The value of commodity packaging has long exceeded the value of the commodity itself. The consequences of overpackaging have not only increased the burden on consumers, but also caused a waste of resources and environmental pollution. Moderate packaging will allow the limited resources of the earth to be used rationally.
The increasing pollution of packaging waste to the environment has aroused the attention of governments and the society as a whole. Many countries in the world have placed excessive restrictions on packaging, advocating "moderate" packaging, and efforts to reduce packaging as an important measure. For example, in 1990, the Connecticut State of the United States proposed a bill requiring vigorous promotion of "moderate packaging" in the packaging of goods. Japan, which has always attached importance to packaging, is also strongly advocating “moderate packaging†to save raw and auxiliary materials, reduce waste, and limit disposable packaging. For example, Matsushita Electric Co., Ltd. requested that the amount of EPS buffer material be reduced by 30% within two years. These measures have received very good results. (To be continued)
China's packaging industry started in the 1980s and developed in the 1990s. Nowadays, China's packaging industry has formed a modern packaging industry development pattern that is based on paper products, plastics, metals, glass, wooden packaging products and packaging machinery, packaging and printing, packaging design and packaging education to meet the requirements of commodity packaging.
In the fierce market competition, whether products can win the favor of customers, companies generally improve product quality, reduce prices, improve service as a marketing tool. However, with the development of consumer demand and the improvement of social productivity, this degree of freedom is getting smaller and smaller. Therefore, the search for an alternative means of competition has become the company's new marketing strategy.
Packaging is one of the new marketing strategies. Now, marketing experts have listed packaging as equally important in terms of product quality, characteristics, samples, and brands.
According to a market survey conducted by DuPont, the world's largest chemical company, the famous DuPont law was discovered. That is, 63% of consumers decide whether to purchase a certain product based on the packaging and decoration of the product. It can be seen that packaging has become a silent salesman of products. Some people described magnifying glass as a product feature. What are the characteristics of a product, consumers often through the packaging of pictures and text can have a general understanding of the product. Packaging can also bring convenience to sales, enabling consumers who are hesitant about inconvenient portability to make up their minds about what they need. Packaging also determines the positioning of a product in the market. If the company locates its products on the general public, then the packaging should be simple and simple. If a very valuable product is used, the packaging should be upscale. A bottle of expensive French perfume must have a beautiful package to match. This is the truth of "a good horse with a good saddle." Packaging can also bring security. The most primitive and basic function of packaging is to prevent breakage, leakage, deterioration, etc. of goods. Therefore, packaging also has the function of protecting products, preventing pollution, and being environmentally friendly.
China has increased the pace of development of the packaging industry since the 1980s. In the 1990s, the backward appearance of the first-class products, second-class packaging, and third-class prices of Chinese goods has been changed. In terms of transport packaging alone, the packaging of 22 types of goods has been improved. Flat glass, for example, has been improved from past wooden crates and straw to palletized packaging. It not only saves wood, but also greatly reduces damage and facilitates transportation. In sales packaging, PET and PE bottles have replaced glass bottles in the packaging of beverages and purified water. Two-piece cans and three-piece cans are widely used in carbonated drinks, juice drinks and beer packaging. The application of plastic composite materials in vacuum fresh-keeping packaging provides a guarantee for extending the shelf life of meat products.
Now, as long as you take a look at shopping malls and supermarkets, the colorful and beautifully printed packaging really makes you feel that packaging has already entered people's lives. World Packaging Organization Secretary-General william C Pfiaum said that if there is no packaging, society will become what. Without packaging, all food must be produced locally and eaten as soon as possible. No food can be used to save the state, let alone ship to other countries. Therefore, the packaging industry is one of the important industries for social and economic development.
Second, the relationship between the development of packaging and the environment 1, packaging and environmental pollution Just when people enjoy the convenience, health, safety and beauty of the packaging brought to life, a crisis is quietly hit us. This is the waste of resources and environmental pollution caused by a large amount of packaging waste in recent years. According to statistics, the global amount of plastic packaging alone reached more than 30 million tons, while plastic packaging waste accounted for one-third of the total. In the United States, there are approximately 150 million tons of solid waste in the city within one year; in Japan, about 50 million tons of solid waste will be produced in one year. China is the fourth largest plastic producer in the world, with an annual output of 15 million tons, of which 30% is used for packaging. 70% of these plastic packagings are disposable after being used for single use.
Environmentalists point out that this year, China's packaging waste will increase at an annual rate of 3-5%. These wastes destroy the ecological balance and become a public hazard.
In recent years, people have dubbed "white pollution" a disposable foaming lunch box and plastic packaging waste. According to statistics, China consumes about 6 billion fast food boxes each year and 5 billion instant noodle bowls.
According to the data, the degradation cycle of ordinary plastics in nature is about 200 years. These plastics that cannot be degraded in a short period of time include agricultural film and convenient bags. Once mixed into the fields, it will affect the growth of crops. If they are eaten by livestock, light ones will suffer from indigestion and those who are severe will die. If it is burned, it will release harmful gases and pollute the air. If scattered in cities or tourist areas, it will not only affect the landscape but also block waterways. If it floats in lakes and rivers, it will damage water quality and affect the growth of aquatic organisms. According to statistics, if 4 kg of waste plastics are left on each acre of land, corn can be used to reduce production by 20%, wheat by 14%, and vegetables by 30%.
In addition to plastic packaging, other types of packaging also pose problems that pollute the environment and endanger people's survival. According to reports, at a construction site in Dalian, Liaoning, a worker was cutting a bucket of bitumen with a welding torch and an accidental explosion of the iron drum caused the death of the worker. For a long time, China's asphalt has been used in iron drums. Not only does it cause inconvenience to the user, but it also makes the waste iron bucket covered with asphalt become the culprit of environmental pollution. In addition, book samples and cartons with plastic laminates have caused trouble for paper mills to recycle. There are also broken glass bottles thrown on the road, waste water discharged from the paper mills flowing to the river, and so on, which all have a negative impact on the living environment of human beings.
2. Development of packaging and protection of eco-environmental packaging can make the safety of commodities reach consumers. The credit for packaging is obvious. The problem is not in the packaging, the key is to correctly handle the relationship between packaging and the environment. The development of packaging cannot be done at the expense of the environment and the destruction of ecology. To create a clean, fresh environment for humanity, we must return to nature. The resources of the earth are limited, and development of packaging is harmless to the environment, that is, the development of packaging that can be reused or reused. The design of packaging products must comply with the requirements of environmental protection throughout the entire process of development, production, use, and recycling of raw materials and waste disposal. This is a systematic project and it is necessary to study and solve this problem from the aspects of policies and regulations, science and technology.
3. Overpackaging wasted resources In recent years, sales packaging has become increasingly luxurious. Excessive packaging is changing the original meaning of packaging. On the eve of the Mid-Autumn Festival, at the front of a moon cake counter in a large shopping mall in Shenyang City, eight silver moon cakes packed in fine wooden boxes were sold at a price of 2,988 yuan. The value of commodity packaging has long exceeded the value of the commodity itself. The consequences of overpackaging have not only increased the burden on consumers, but also caused a waste of resources and environmental pollution. Moderate packaging will allow the limited resources of the earth to be used rationally.
The increasing pollution of packaging waste to the environment has aroused the attention of governments and the society as a whole. Many countries in the world have placed excessive restrictions on packaging, advocating "moderate" packaging, and efforts to reduce packaging as an important measure. For example, in 1990, the Connecticut State of the United States proposed a bill requiring vigorous promotion of "moderate packaging" in the packaging of goods. Japan, which has always attached importance to packaging, is also strongly advocating “moderate packaging†to save raw and auxiliary materials, reduce waste, and limit disposable packaging. For example, Matsushita Electric Co., Ltd. requested that the amount of EPS buffer material be reduced by 30% within two years. These measures have received very good results. (To be continued)
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