The reflection of humanistic thought in packaging design

1 Introduction

The promotion of humanistic spirit is a problem to be addressed in any contemporary category. Packaging design is no exception. The highly advanced development of modern science and technology enables people to have the tremendous ability to use, transform, and conquer nature. Modern science has created a highly developed material civilization and incomparable Abundant material products, but modern science and technology and scientific humanism have an increasing tendency to suppress the spirit objectively. If there is a lack of humanistic spirit in design, then the spiritual needs of people as a social existence are neglected. Raising the humanistic spiritual civilization in a certain sense can be regarded as the fundamental meaning of human beings, the eternal theme of the construction of human spiritual civilization, and the bright beacon that guides the continuous advancement of human ideology and culture. Designers of the new era should learn to be good at combining science with art.

The experimental and analytical methods of science and technology have greatly expanded the vision of the designers and freed them from the closedness and solidification of the handicraft era. An era of reconstructing the linguistic symbol paradigm reflects shape, color, and line. The production process, the understanding of materials and structures, and the principles of innovation and scientific principles are all based on a large-scale concept of humanism as the main line of design.

2 Cultural Philosophy

Packaging is both a marketing tool for the product and a window for the company, delivering a lot of cultural information. The level of the overall quality of the designer is the key to designing high-quality packaging products to speed up the marketing of goods. Any country has its own culture and customs. If we do not understand the cultural characteristics of the nation and geographical disparities, we do not carry out deep-thinking philosophy, do not study the people’s psychology, and have little knowledge of human sociology. They are completely ignorant about literature and are not sure of selling points. , It can be imagined that the goods are difficult to sell well and it is difficult to establish a foothold in a fiercely competitive market. Both human culture, world culture, and Chinese culture are all cultural forms in the macro-world. Analysing cultures and understanding cultures and finding the key to unlocking different cultural phenomena, it is essential to find a controlling factor of cultural construction such as genes. important. The analysis of cultural structure should divide culture into interdependent and interactive material cultures.

Institutional culture and spiritual culture. In addition to the differences in cultural systems, what is common is the cultural differences among different classes in the same cultural system. From the industrial revolution to the post-industrial revolution, the dialogue of the spiritual essence, the digitization of human existence, and the global economic integration have made cross-cultural communication unprecedented. The focus of cross-cultural communication is "misreading". The so-called "misreading" is a traditional way of thinking that people can hardly get rid of their own culture when they come into contact with other kinds of culture. They often understand others according to what they are familiar with. In understanding his culture, he first selects and cuts according to his habitual mode of thinking. Interpretation will lead to “misreading”. “Misreading” is a strange cognitive wizard that both causes disaster and activates creation. It can lead to separation and divorce. However, people's "misreading" of humanities and works of art will activate imagination and inspiration, and may lead to the drive of creativity, but if it is "misunderstanding" for product packaging, it will cause great trouble and economic loss. In order to increase cross-border and cross-territoriality, especially after China's accession to wro, the increase in foreign trade volume and frequent exchanges will require designers to strengthen their understanding of the cultural characteristics of other countries. Both graphics and text must explain the product to a certain extent. Quality and cultural background, material characteristics and performance.

With the acceleration of the modernization of the market economy system, it will be a great historical progress for the development of China, including cultural development, in the long run. In terms of institutional nature, the market economy may also have a negative impact on the construction of spiritual culture, chasing high profits, High-value-added phenomena are constantly appearing, over-packaging, packaging with toxic and hazardous materials, and causing great harm to society and human beings. This kind of phenomenon that only focuses on immediate interests and loses social responsibility and public ethics is in a sense a phenomenon. It is also the loss and crisis of the humanistic spirit.

Source: Shaanxi Wine Information Network