Cigarette as a high value-added goods, its packaging design is changing with each passing day, makes people dizzying, this to a certain extent promoted the development of cigarette packaging design, but at the same time also make some companies into the misunderstanding of cigarette packaging design. In today's world where the call for "smoking harms health" is getting louder and louder, in the face of fierce market competition, how to correctly select scientific, reasonable, healthy and standardized cigarette package design at the same time is a must for China's cigarette manufacturing enterprises. Serious thinking. The author here only presents an insight into the development trend of cigarette packaging design in China, aiming at attracting readers.
1 Standardization of cigarette packaging design
The packaging design of cigarettes has the main functions of beautifying, protecting and labeling cigarette products. How to choose the correct and standardized packaging, which requires cigarette manufacturing enterprises in the design and production of cigarette packaging, must strictly abide by the relevant laws and regulations. In the cigarette sales market, it is not difficult to find that Chinese cigarettes in the full version of “Yangwen†abound. Cigarette packaging that resembles brand-name cigarettes can be seen everywhere. These obviously do not comply with the relevant provisions of the “Trademark Law†and other related laws and regulations. It is extremely detrimental to the sustained and healthy development of the socialist market economy.
2 Personalized cigarette packaging design
The personalized cigarette decorating design facilitates shaping the cigarette product image and facilitating consumer identification. The beautiful and unique decoration design can generate strong visual stimuli and keep the consumers in mind, so it is easy to establish a brand image in their minds. The lack of personality cigarette packaging design is often flat, straightforward, lack of charm, lack of sense of innovation, no sense of beauty at all, and some even to imitate, copy the design of others, such a cigarette product is difficult to establish their own brand image, so also Will not have vitality. At present, many cigarette manufacturing enterprises in China have already noticed this problem. They have drawn nutrition from traditional and ethnic fertile soil and successfully designed a number of cigarette packaging products with distinctive characteristics and era characteristics, such as the "Cigarette Cigarette Factory". "Huangshan" brand, "Longxiang" brand of Hong'an Cigarette Factory, "Nanjing" brand Cigarette of Nanjing Cigarette Factory, etc.
3 Cigarette Packaging Design Series
The brand name effect plays a significant role in the fierce market competition, and the serialization of cigarette packaging and decoration utilizes this brand name effect. The products of most cigarette manufacturing enterprises in China have a certain brand name effect within a certain area. Introducing a series of cigarette products in the region is easily accepted by consumers. However, if a new brand is launched, it is likely to take longer. It takes a lot of people, money, and resources to cultivate the time. Therefore, using a series of cigarette packaging has a multiplier effect. For example, the "Honghe" brand cigarettes from the Yunnan Honghe Cigarette Factory are a good example. The factory developed the hard-box "Honghe" brand cigarette series on the basis of soft pack "Honghe" brand cigarettes. After the products are put into the market, it is very Soon it was accepted by consumers. Its sales volume has risen steadily and satisfactory economic benefits have been achieved. However, serialized cigarette packaging also has its fatal weaknesses. If one of the products is improperly developed, it will have a chain reaction and affect fish ponds. This requires cigarette manufacturers to do a good job in market research and analysis when developing serialized packaging. Do whatever you want to ensure that you have the right thing.
4 The diversity of cigarette packaging and decoration design
Diversified cigarette packaging and decoration design can meet the different levels of consumption and different consumer psychology. It mainly includes several manifestations such as gift-type, commemorative-type, travel description-type, public service advertisement-type. At present, the diversified cigarette packaging design is highly valued in foreign countries. However, the work of cigarette manufacturing enterprises in China is still at a stage of exploration and needs to be further developed in the future.
1 Standardization of cigarette packaging design
The packaging design of cigarettes has the main functions of beautifying, protecting and labeling cigarette products. How to choose the correct and standardized packaging, which requires cigarette manufacturing enterprises in the design and production of cigarette packaging, must strictly abide by the relevant laws and regulations. In the cigarette sales market, it is not difficult to find that Chinese cigarettes in the full version of “Yangwen†abound. Cigarette packaging that resembles brand-name cigarettes can be seen everywhere. These obviously do not comply with the relevant provisions of the “Trademark Law†and other related laws and regulations. It is extremely detrimental to the sustained and healthy development of the socialist market economy.
2 Personalized cigarette packaging design
The personalized cigarette decorating design facilitates shaping the cigarette product image and facilitating consumer identification. The beautiful and unique decoration design can generate strong visual stimuli and keep the consumers in mind, so it is easy to establish a brand image in their minds. The lack of personality cigarette packaging design is often flat, straightforward, lack of charm, lack of sense of innovation, no sense of beauty at all, and some even to imitate, copy the design of others, such a cigarette product is difficult to establish their own brand image, so also Will not have vitality. At present, many cigarette manufacturing enterprises in China have already noticed this problem. They have drawn nutrition from traditional and ethnic fertile soil and successfully designed a number of cigarette packaging products with distinctive characteristics and era characteristics, such as the "Cigarette Cigarette Factory". "Huangshan" brand, "Longxiang" brand of Hong'an Cigarette Factory, "Nanjing" brand Cigarette of Nanjing Cigarette Factory, etc.
3 Cigarette Packaging Design Series
The brand name effect plays a significant role in the fierce market competition, and the serialization of cigarette packaging and decoration utilizes this brand name effect. The products of most cigarette manufacturing enterprises in China have a certain brand name effect within a certain area. Introducing a series of cigarette products in the region is easily accepted by consumers. However, if a new brand is launched, it is likely to take longer. It takes a lot of people, money, and resources to cultivate the time. Therefore, using a series of cigarette packaging has a multiplier effect. For example, the "Honghe" brand cigarettes from the Yunnan Honghe Cigarette Factory are a good example. The factory developed the hard-box "Honghe" brand cigarette series on the basis of soft pack "Honghe" brand cigarettes. After the products are put into the market, it is very Soon it was accepted by consumers. Its sales volume has risen steadily and satisfactory economic benefits have been achieved. However, serialized cigarette packaging also has its fatal weaknesses. If one of the products is improperly developed, it will have a chain reaction and affect fish ponds. This requires cigarette manufacturers to do a good job in market research and analysis when developing serialized packaging. Do whatever you want to ensure that you have the right thing.
4 The diversity of cigarette packaging and decoration design
Diversified cigarette packaging and decoration design can meet the different levels of consumption and different consumer psychology. It mainly includes several manifestations such as gift-type, commemorative-type, travel description-type, public service advertisement-type. At present, the diversified cigarette packaging design is highly valued in foreign countries. However, the work of cigarette manufacturing enterprises in China is still at a stage of exploration and needs to be further developed in the future.
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