2 The realization of cultural value of commodities
Value refers to human labor condensed in commodities. Values ​​are generally proportional to prices. The value of commodities lies in the fact that commodities can meet the psychological needs of consumers seeking new products, seeking differences, seeking brands, and seeking individuality to a great extent. The performance of packaging culture is the novelty, fame and exquisite characteristics of consumers in pursuit of packaging.
a. novel, unique, and personality. “Yanglin New Leaf reminds the old leaves, and the wave before the north flows to make waves.†The new replacement of the old is the objective law of the development of things. Physiologically speaking, if the human nervous system suffers from the same stimuli for a long time, it will become tired, and the novel packaging design will bring the breath and ambiguity of the new life to stimulate the nervous system and spirit of the consumers. The average life expectancy of packaging is significantly shortened, and it must be revised every 1-2 years. Because people's eyesight, appreciation level and popular women's trends have undergone great changes in two years, if they are not changed in time, they will be eliminated by the market. Therefore, packaging designers must master and study various information including raw materials, continue to create fashion, and always maintain the novelty of commodity packaging;
b. fame, referring to good image and social influence. Marketing experts in the United States said: "The future of marketing is the competition of brands, and the competition between brands competes with the business community and investors recognize that the brand is the company's most precious asset." Someone has done such an experiment to separate the same Coca-Cola cans. Packed in three differently-packed bottles to allow some to taste, 98% had the best taste of cola in bottles labeled with Coca-Cola. The charm and value of the brand are evident here;
c. Exquisite, with fine, meticulous meaning. A boutique is a premium item in a brand name. Its market value has already read its own cost and value. Buying it is a manifestation of identity or grade, and its packaging plays a role in promoting, displaying, and promoting the product. Elaborately related to the overall design of the packaging design bow life. Consumer demand is holistic and relevant. For example, if a person buys a bottle of coffee, he will also consider coffee cups, coffee and other accessories. The packaging designer must start with the consumer's family life on the basis of this product and try to design the entire package. This is also a means to promote the sale of goods. High-tech cut-in provides technical support for the refinement of packaging design.
3 The realization of cultural added value
The economist Dusenbury said: "In the various activities that humans involve, we can find the decisive influence of culture, whether it is the purchase of products or the manufacture and sale of products; whether it is to provide a material approach or a spirit. Enjoyment on the way constitutes our way of life.†Culture is a manifestation of human creativity in the material field, including human thinking, values, mental activities, and aesthetic awareness. The practical function of the packaging reflects the material culture of the packaging. The packaging's identification and aesthetic functions reflect the packaging's spiritual culture. The two together form a packaging culture. Professor Gao Zhong Yu (Image and Business) has a description of the behavior of consumers in pursuit of spiritual pursuits. Paragraph description: “People don’t pay for or decide not only to feed and eat, but also to buy soft goods. Value, buy cool, buy face, buy social, buy friendship: buy cosmetics to buy youth, buy vitality, buy self-confidence; the so-called men buy brands, women buy like to buy culture, to buy the image." Fully explain the packaging act as The consumer recognizes and judges the symbol of the product and gives the consumer a beautiful and enjoyable spirit. It enables the customer to attract attention as soon as he sees the product, and thus generates the interest and desire to purchase. This identification and aesthetic function of packaging is a concentrated expression of the material and spiritual civilizations of human society in the process of commodity exchange and consumption. It is an art creation that combines with the market and contains high cultural added value, reflecting the inability to use The "comfortable feeling" and "comfortable feeling" of the quantity calculation. The added value combines the natural and social attributes of the product; it is an intermediary in the use of value and value. The added value is a variable, which changes with time, space, consumer groups, brands, and other factors.
4 Conclusion
Packaging design is an important direction for the continuation and development of commodity culture. Based on this, the development of commodity culture will enable modern packaging design to have more profound cultural heritage and broader development space.
Value refers to human labor condensed in commodities. Values ​​are generally proportional to prices. The value of commodities lies in the fact that commodities can meet the psychological needs of consumers seeking new products, seeking differences, seeking brands, and seeking individuality to a great extent. The performance of packaging culture is the novelty, fame and exquisite characteristics of consumers in pursuit of packaging.
a. novel, unique, and personality. “Yanglin New Leaf reminds the old leaves, and the wave before the north flows to make waves.†The new replacement of the old is the objective law of the development of things. Physiologically speaking, if the human nervous system suffers from the same stimuli for a long time, it will become tired, and the novel packaging design will bring the breath and ambiguity of the new life to stimulate the nervous system and spirit of the consumers. The average life expectancy of packaging is significantly shortened, and it must be revised every 1-2 years. Because people's eyesight, appreciation level and popular women's trends have undergone great changes in two years, if they are not changed in time, they will be eliminated by the market. Therefore, packaging designers must master and study various information including raw materials, continue to create fashion, and always maintain the novelty of commodity packaging;
b. fame, referring to good image and social influence. Marketing experts in the United States said: "The future of marketing is the competition of brands, and the competition between brands competes with the business community and investors recognize that the brand is the company's most precious asset." Someone has done such an experiment to separate the same Coca-Cola cans. Packed in three differently-packed bottles to allow some to taste, 98% had the best taste of cola in bottles labeled with Coca-Cola. The charm and value of the brand are evident here;
c. Exquisite, with fine, meticulous meaning. A boutique is a premium item in a brand name. Its market value has already read its own cost and value. Buying it is a manifestation of identity or grade, and its packaging plays a role in promoting, displaying, and promoting the product. Elaborately related to the overall design of the packaging design bow life. Consumer demand is holistic and relevant. For example, if a person buys a bottle of coffee, he will also consider coffee cups, coffee and other accessories. The packaging designer must start with the consumer's family life on the basis of this product and try to design the entire package. This is also a means to promote the sale of goods. High-tech cut-in provides technical support for the refinement of packaging design.
3 The realization of cultural added value
The economist Dusenbury said: "In the various activities that humans involve, we can find the decisive influence of culture, whether it is the purchase of products or the manufacture and sale of products; whether it is to provide a material approach or a spirit. Enjoyment on the way constitutes our way of life.†Culture is a manifestation of human creativity in the material field, including human thinking, values, mental activities, and aesthetic awareness. The practical function of the packaging reflects the material culture of the packaging. The packaging's identification and aesthetic functions reflect the packaging's spiritual culture. The two together form a packaging culture. Professor Gao Zhong Yu (Image and Business) has a description of the behavior of consumers in pursuit of spiritual pursuits. Paragraph description: “People don’t pay for or decide not only to feed and eat, but also to buy soft goods. Value, buy cool, buy face, buy social, buy friendship: buy cosmetics to buy youth, buy vitality, buy self-confidence; the so-called men buy brands, women buy like to buy culture, to buy the image." Fully explain the packaging act as The consumer recognizes and judges the symbol of the product and gives the consumer a beautiful and enjoyable spirit. It enables the customer to attract attention as soon as he sees the product, and thus generates the interest and desire to purchase. This identification and aesthetic function of packaging is a concentrated expression of the material and spiritual civilizations of human society in the process of commodity exchange and consumption. It is an art creation that combines with the market and contains high cultural added value, reflecting the inability to use The "comfortable feeling" and "comfortable feeling" of the quantity calculation. The added value combines the natural and social attributes of the product; it is an intermediary in the use of value and value. The added value is a variable, which changes with time, space, consumer groups, brands, and other factors.
4 Conclusion
Packaging design is an important direction for the continuation and development of commodity culture. Based on this, the development of commodity culture will enable modern packaging design to have more profound cultural heritage and broader development space.
[references]
[1] Ma Weimin. Calling for Human Feelings [J]. Global Times, 2001 (5).
[2] Zhou Jin. New Ideas on Packaging Design [J]. Art and Design, 1999, (10).
[3] High School Yu. Image Force [M]. Heilongjiang: Heilongjiang Fine Arts Publishing House, 2000.
(Finish)
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