Practical knowledge of packaging design (2)

Such as folk paper-cutting or traditional silk patterns, or Chinese painting art, can be used. However, it is not copied and a breakthrough must be made.
Creative innovation mainly refers to the innovation of packaging carriers or manufacturing processes. As for carriers, companies should pay attention to fashionable green food packaging. In terms of craftsmanship, it is mainly the improvement of craftsmanship and the cartoonization and visualization of children's food packaging.

In short, if we want to achieve the temptation of packaging in promotion and enhance its appeal, we must constantly innovate in the design of packaging and decoration, constantly inject new cultural connotations, and constantly enrich new members and new tricks of the packaging family. To ensure that this product's appeal and appeal in the minds of consumers are enhanced, and thus the purpose of promotional products is achieved.

Here are some of the factors that make up a good package design from the perspective of actual design.

First, the design of the main exhibition

If a carton has six faces. Usually need to decorate five sides (no need to decorate the bottom). One container has one or three stickers. As many as five or six. They are not treated equally. With the different exhibition area. In order to be able to absorb the sight of the bower. And decide the main exhibition design. The main exhibition is always on the side of consumers. With its positioning method. Evaluate the discharge position of the trademark name, product image, and manufacturer. People at a glance. As the main exhibition area is relatively small. At the same time, it is a product image. The picture of decorating quickly introduces the product to consumers. The use of text and close-up images directly shows itself. In the first category of similar products, it jumped into the eyes of consumers. The main exhibition often has striking brand names and trademarks; there are several fresh and delicious fruits. A tantalizing drink and a long flowing hair. Even using the method of opening the skylight. Directly display the image of the product. Increase its promotional role. In packaging design. The main exhibition played a leading role in advertising.

Second, the overall design

However, the main exhibition should not be isolated. In the package as a whole. It is still a part. An important part. Packaging is a three-dimensional object. The packaging people see is multi-angled. While considering the main exhibition. Consider the relationship with other faces. Consider the overall image of the entire package. Coherence, repetition, echoing, and segmentation between text, graphics, and color. The overall composition of the composition.

1. A carton pack, with its front and back sides being the main exhibition. However, if the lateral width is equal to the main surface, the same design is sometimes used. Become exactly the same "main exhibition." No matter what the angle is, we feel united.

2. Mainly positive and negative. The side shows descriptive texts such as ingredients, functions, weights and instructions for use, shelf life, batch numbers for each competent department, etc. From the formal elements and constituents. There are links and differences. Produce rhythmic changes. And reflect the guarantee of science and quality.

3. Arrange cross-sections with text, photography, illustrations, and patterns to connect several faces as one subject. A large "main exhibition." And the picture of each side is also complete. This design is at the time of the store's display. Using a combination of different faces, a large advertising screen is formed to achieve a strong visual effect, and to use pop's propaganda function.

4. The label of the container is generally divided into a body mark, a chest mark, a shoulder mark, a belly mark, a neck mark, a top mark, and a cover horse mark. Attach one to three containers. Stickers are available in a variety of shapes, including body, chest, and abdomen flat, oval, and rectangular shapes. There is a shape determined by the shape of the container. There is also a circle around the container. The shoulder and neck labels are mostly rectangular, fan-shaped, oval, circular, and so on. The number, shape, and size of labels used have a lot to do with the shape of the container. The main label of the container generally refers to the body mark, chest mark, and abdomen mark, and the three are used according to design requirements, because the relative area is the largest.