If the outdoor consumer groups as a "pyramid." Aigle from France aiming is undoubtedly the spire. Only in a still in the cultivation of the market, Li Ning has enough perseverance and endurance it?
Abandoned kappa take Aigle, Li Ning layout in advance
In 2005, it was the rapid development of sporting goods in China. However, in early July, Li Ning announced the sale of its agent kappa, get rid of the then seemingly unlikely to be profitable brand, transferred to the Beijing general manager Chen Yihong.
Also in July, Li Ning and France AigleInternationalS.A. Set up Aigo (China) Outdoor Sporting Goods Co., Ltd. with a 50% shareholding in each of them to produce, market and sell Aigle brand franchise in China Sports and leisure clothing and footwear.
The French outdoor wear brand, well-known daily wear Aigle, Lacoste and higher technology Lafuma (turnover of 154.6 million euros). Aigle was one of the fastest-growing outdoorwear brands in France at the time, initially specializing in boots and water sportswear and later extended to general outdoor activities including water, mountain and country leisure and sporting goods. Turnover in 2002 amounted to 128.5 million euros, an increase of 2.1%.
Rubber boots are Aigle's iconic products, loved by celebrities and trendsetters, Dior design director JohnGalliano, 2008 Oscar winner MarionCottillard, Hong Kong star Leki children wearing Aigle rubber boots appeared in public.
According to the French "Textile News" reported in July 2005, Aigle was in China only 6 shopping malls counter, 2004 turnover of only 1 million euros.
After the SARS in 2003, the domestic market of outdoor products ushered in the explosive growth. Aigle won, for the then Li Ning is undoubtedly a wonderful move, then Aigo (China) Liu Dangjun, general manager of this confidence, said at a news conference: Confident 450-500 opened within three years Sales outlets.
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