The layout and design points of newspaper layout

The publishing of newspapers occupies an important position in the printing industry. Since the end of the 1980s, great changes have taken place in the publishing and printing processes of China’s newspaper industry, from typesetting, casting of lead type, and printing of letterpress printing machines to computer typesetting, PS plate making and offset printing. . This article will be divided into three parts of the newspaper layout, printing and distribution of popular type introduction, the beginning of the printing industry, especially the newspaper printing industry personnel will have some help.

1 Newspaper Manuscripts and Editing

Newspaper articles can be summarized into three categories: text, pictures, and advertisements. The sources of text and photo manuscripts mainly include the following methods: interviews by reporters, submissions by correspondents, Xinhua News Agency, online downloads, and newspaper exchanges. The advertising sources are: the customer's on-site request, the advertising company's manuscript, and the newspaper's advertising department's manuscript.

Interviews are a very important task for newspapers, because it is necessary to conduct a large number of interviews. The editorial department of the newspaper conducts interviews every day among numerous reporters in different regions and in different industries. In addition to normal daily interviews, major emergency events such as important social events, conferences, and foreign affairs are sent to reporters for interviews. In addition, as a plan for newspaper propaganda and reporting, there is still a focus in one period, so some special reports are also required.

In order to conduct timely interviews and reports on various types of news, many newspapers have established reporter stations and offices throughout the provinces, cities, and regions. They can use the advanced, rapid means to disseminate the news that has occurred in the local area to the Editorial Office of the Rewards Society in a timely manner.

The newspaper editorial office is often divided into several departments, such as the chief editor's office, the international department, the economic department, the sports department, and the supplements department. Each department needs to screen the manuscripts that are interviewed every day to decide which ones to use and which to use later. Which are available and which are not available. The editor will also review the manuscript, revising the manuscript, and processing the polish.

Afterwards, the layout editor should determine the position of the article in the layout based on the importance of the article and its relevance to the full-page theme. That is, we often say that the headline news, two articles and three articles, and “invert one”.


2 layout and design of newspaper layout

The layout of the newspaper layout is very important. The daily layout cannot be repeated, but it must also reflect the unique style of a newspaper. A good layout can better express the correctness of public opinion guidance, the readability of the layout content, and can fully demonstrate its appreciation. For readers, seeing such a layout is a kind of enjoyment that will arouse your strong desire for intensive reading.

(1) Basic knowledge of layout design

1 layout

The format of a newspaper is a format of the newspaper. It is based on the full format of the printing paper. How many sheets of full-open paper (109.2cm x 78.7cm) can be cut, called how many open, one-half of full sheet of paper is called off, and the newspaper is also called four versions off; full-page sheet of four One by one is called four open, and the newspaper is also called four editions. At present, there are some pages of irregular newspapers, such as wide and narrow newspapers.

2 hearts

The printing style of a newspaper refers to the portion of the newspaper format that removes the surrounding white borders, that is, text, pictures, and so on. The basic elements of the edition include the number of lines in the edition, the word width of the edition, the edition of the center of the heart, the edition of the heart, and the centerline of the edition.

3 format

Layout refers to the structure of the layout. Its main body is news information. News information consists of a headline, text, and pictures. The common layouts are flow rules, integrated staggered, symmetrical, garden, crown, picture and so on.

4-column

The bar is the most basic form of a newspaper layout. The layout is made up of various columns of reasonable and clever combinations. Generally, the commonly used columns are called basic columns. Sometimes, in order to make layouts have a variety of structural forms, they are often used in the form of fences, columns, and columns.

The basic column of the off-topic newspaper generally refers to the 13 characters of the Xiaowu character, and the column of the four-opening seven-column newspaper is the 10 characters of the Xiaowu character.

5 newspapers commonly used fonts, font size, lace, shading and lines

After the newspaper typesetting technology was changed from typesetting to computer typesetting, it not only saved effort and typesetting speed, but also enriched the font, font size, lace, shading, and lines of Chinese characters, making the layout more flexible and beautiful, making it easier to use the layout editing and grouping. Edition staff's imagination and creativity.

● Font

The basic fonts of the laser-based newspaper and Chinese characters are: Book Song, Newspaper Song, Xiao Biao Song, Imitation Song, Bold, Carcass and so on. In addition, there are some optional fonts, such as Lishu, Weibei, Xiaoyao, Xingkai, Dahei, and quasi-circular, as well as inclined characters, rotating characters, Yin Yang characters, hollow characters, and solid characters, etc. , but also arbitrary deformation.

● Font size

Currently, the laser photocopying newspaper publishing system is generally equipped with 22 characters from small 7th character to 96lb large character. Each type of font can be used to computer infinite zoom function, derived into a variety of forms of the font.

● Lace, shading and lines

Lace is an important means of layout design. It has a unique aesthetic effect, plays a very good decorative role in the newspaper layout structure, add color to the layout.

Shading is used more in layout design, it can improve the visual effect of the layout, enhance the visual impact strength of the title, and improve the artistic expression of the title. Hundreds of shades and variable gray scales provide excellent conditions for layout design and production of titles and posters.

Lines include: positive lines, reverse lines, double lines, corrugated lines, double corrugated lines, the following lines, upper lines and various lines of shading production, etc., are very common in the layout, it can reasonably put the layout group Line up.

(to be continued)