Under the "bad environment", the floor dealers actively responded to the brief winter

The traditional concept of “buying a home and buying a home” is still deeply rooted in the hearts of ordinary Chinese people, and it is almost impossible to turn this concept into a “rental home”. Ordinary Chinese people still hope to have a house of their own and regard it as their own life goal. This is the ideological basis for the rigid demand of the Chinese real estate market. This point is the same in ancient and modern times.

The purpose of the state's macro-control of housing prices is to let the fast-growing housing prices return to normal prices, so that more people can afford to buy a house and live in a house instead of buying people. Once the house price returns to rationality and returns to the right price, it will surely drive a large number of residential commercial housing transactions, bringing a huge market to the home building materials industry including flooring.

Winter is short

The various "bad" news in the real estate market has impacted the Chinese flooring market one after another. Due to the influence of the domestic and international environment, especially the downturn in the domestic real estate market, the once hot market has poured a "cold water" for everyone. It is obvious that the floor business is "the past is not the same." More and more floor dealers say that “business is getting harder and harder” and some flooring companies are starting to slow down.

Affected by the sluggish real estate market, the home industry, as its downstream industry, has also entered a cold winter. However, this effect is short-lived, and the rigid demand of the entire real estate market has not yet been released. More and more flooring products will enter ordinary people. Floor companies face the current real estate "bad", must have confidence, I believe that there is still considerable room for development in the Chinese flooring market.

The “restricted purchase” policy has been implemented for more than two years, and some rigid demanders have successively met the requirements of the relevant “restricted purchase” policy. For example, in Foshan, non-resident households are required to provide a tax certificate or social insurance payment certificate for more than one year in Foshan in order to purchase a house. Those who could not buy a house because of the "restriction order" can also buy a house, and the rigid demand of the real estate market began to be released.

Floor companies should dig deep into the hole

Enterprises should “deeply dig holes and accumulate grain” and strive to be “king the king” in the third- and fourth-tier cities. It is better to open a big store in a small city, not to open a small store in a big city, and to surround a big city by developing a small city. After several years of understanding of the market, the distributor network is relatively stable in the flooring brand, the real profitability of the company is less than 30%, and other dealers have not brought much benefit to the company, and even more Sometimes, the service cost paid is higher than the profit that the dealer creates for the company. Detailed analysis, if a dealer has a sales volume of 100,000 a month, one million a year, if a company has 100 such dealers, its annual output value will exceed 100 million yuan, and the annual output value of Chinese flooring companies exceeds 100 million. countable.

And if a floor company has 100 dealers, most of them have a monthly sales of less than 10,000 yuan. Letting a well-established enterprise to serve such a dealer is not cost-effective from the perspective of cost accounting. For enterprises, it is impossible to serve these 100 dealers. If they can't serve these dealers, they will have a negative effect on the brand development. This is not a good thing for businesses and dealers.

In order to better develop the flooring company, it is necessary to optimize the dealer team, which is not only responsible for the company, but also responsible for the dealer. Enterprises can free up more manpower, material resources and financial resources to better serve those quality distributors who can bring real profits to the company. Only in this way can the company and the dealers achieve a win-win situation and grow together.

Both quality and service

Products must start with quality, services must be improved from thinking, products are fundamental, and service is the key. Do a good job in products, do a good job, and steadily develop the market. This is the basic idea for the current floor enterprises to attract investment.

Doing a good job in products and services is the basis for efficient investment. Brands need to accumulate, and the same services need to be accumulated. These are important components of product culture. We must do a good job of products, and we must upgrade to the level of product culture, so that products can be differentiated, it is a personalized product. In the context of the current unfavorable market environment, doing a good job in products and services, and steadily developing the market is a development direction that floor companies must firmly grasp.