"Xian Zuo" furniture test water auction

The first stop of “Xian Zuo China Tour” entered Chengdu, and the picture shows customers carefully scrutinizing the “Xian Zuo” woodcarving works.

The "National China Tour" national tour exhibition kicked off recently and the first stop arrived in Chengdu. At the auction of Chengdu Bayi Autumn Art, “Xian Zuo Hongmu Furniture and Crafts Special” was particularly eye-catching. This is the first water auction of “Xian Zuo” furniture.

"Xian Zuo" enters the field of view of the collector

The "Xian Zuo" mahogany furniture and handicrafts auction was held in Chengdu on the 23rd. The products include chair stools, bed couches, cabinets, table cases and racks. The craftsmanship inherits the Ming and Qing furniture styles and brings together the characteristics of the "Xian Zuo" genre.

A total of 105 auctions were launched in the auction, with 84 transactions, with a turnover rate of 81% and a total turnover of 34.86 million yuan. Among them, the Vietnamese Huanghuali single-plate dining table (seven sets) shot the highest price of the audience - 3.3 million yuan.

"This is the first step and the important step for the 'Xian Zuo' furniture." He Jinchi, chairman of the Xianyou County CPPCC, said that Fujian Xianyou is the famous "Chinese classical craft furniture capital" and is an important part of contemporary mahogany furniture. The production base, its mahogany furniture accounts for more than 60% of the national high-end mahogany market. During the trip to Chengdu, “Xian Zuo” furniture first escaped the traditional trade fair, and displayed the craftsmanship and artistic beauty of “Xian Zuo” furniture in the form of a special auction.

According to the style and characteristics of the furniture, Chengdu Station is tailor-made according to the style and characteristics of the furniture. Through professional design and arrangement, it presents the elegance and beauty of traditional furniture. It aims to guide consumers through the “first crab”: high-end mahogany It is not only the furnishings of home furnishings, but also the display and appreciation of art, and gradually move closer to luxury goods.

Xiao Desheng, director of the Redwood Professional Committee of the Sichuan Collectors Association, said that the “Fairy” furniture test auction, more importantly, allows people to reposition high-end mahogany, distinguish art furniture from ordinary road furniture, and enter the collectors. Vision. This move will greatly enhance the image of “Xian Zuo” and an unprecedented improvement in the brand of “Xian Zuo”.

Reinventing the brand image of "Xian Zuo"

Although “Xian Zuo” mahogany furniture is familiar in the mahogany furniture industry, each mahogany company has always been self-operated by “stores + dealers”, “suppliers + agents”, “brands + franchisees” and self-operated stores or stores. Traditionally, some "Xian Zuo" people are also trying to make their works in the auction, but they have not been able to do so because of poor channels.

In November of this year, in the investigation of the Chengdu furniture market led by the Xianyou County Arts and Crafts Bureau, “Xian Zuo” became attached to the “Eight Auction” of Chengdu Auction Company. In 2011, the latter successfully hosted a special auction of contemporary mahogany furniture and achieved good results. The two sides hit it off and decided to select a group of fine mahogany furniture that best represented "Xian Zuo" and collectively appeared in the "Eight Autumn Auction".

The “Xian Zuo China Tour” was hosted by the Xianyou County Government, hosted by the Xianyou County Arts and Crafts Bureau and the Fujian Classical Furniture Association, and was organized by the Sichuan Furniture Industry Chamber of Commerce, Chengdu Bayi Furniture Group Co., Ltd., and the China Classical Crafts Expo. City, "Classical Craft Furniture" magazine, Fujian Shengbang Classical Furniture Co., Ltd. co-organized. After nearly two months of planning, it opened on December 19.

Lin Jing, director of China Merchants Operations of China Classical Technology Expo City, said that the contemporary mahogany furniture is flourishing and the competition is fierce. The “Xian Zuo” furniture selection held high-end exhibitions and auctions in such a market “cold winter”, which greatly boosted the confidence of the mahogany market. It is also a re-shaping of the high-end image of "Xian Zuo", which is worth promoting.

Classical furniture inheritance and revival

On the afternoon of December 19th, a famous mahogany furniture famous forum was held in Chengdu City Hall. The experts discussed the inheritance and revival of classical furniture. He Jinchi, chairman of the Xianyou County CPPCC, and Huang Fuhua, president of the Fujian Provincial Classical Craft Furniture Association, delivered speeches respectively and led the guests into the "Fairy" art palace. Subsequently, Chen Baoguang, vice chairman of the China Furniture Association, Zhou Jingnan, an expert in the Ming and Qing Dynasties of the Palace Museum in Beijing, and an expert in the mahogany furniture, such as Yan Anguo, director of the Ming-style Furniture Research Institute, sat together at the forum round table on the inheritance and revival of classical furniture. And the "Fairy China Tour" launched a lively discussion.

“The ink and the ink are used for generations. The ancients created the splendour and splendor of traditional Chinese furniture, but in the contemporary era, they should also leave the understanding and traces of contemporary people's furniture, write the history of contemporary furniture people, and leave a history for the future of Chinese furniture. The wonderful chapter of the festival.” Zhou Jingnan, an expert in the Ming and Qing Dynasties of the Palace Museum, said that he has high hopes for the “Xian Zuo” furniture and expects to have a more outstanding performance in the revival and inheritance of contemporary furniture, truly establishing his own genre style, and generation after generation. The inheritance of the land.

At the forum, Chen Baoguang, vice chairman of the China Furniture Association, revealed that the Xianyou County government had submitted an application to the China Furniture Industry Association earlier this month to apply for Xianyou as the “China Xianzuo Redwood Furniture Industry Base”.