Evaluation: help you decipher the "password" of solid wood furniture

Recently, the authenticity of solid wood furniture has attracted the attention of the public and the media. Solid wood furniture is expensive, consumers have the right to know more truth, and one of the leading domestic solid wood furniture production enterprises - Dongguan Wanhengtong furniture to help you decipher the "password" of solid wood furniture.

Solid wood furniture: Why is the "yang Li Ghost" more delicious than "Real Li Wei"?

Solid wood furniture has always been expensive due to the precious raw materials and high production process requirements. If the material is a "pure solid wood" that uses rare and precious trees from abroad, it is also a famous brand that is designed and produced by internationally renowned furniture brands. Because the brand value and transportation, customs and other costs are much higher than local brands, the price will be even more. high. However, there are not many solid wood furniture in the country.

The "foreign ghosts" of solid wood furniture were born in this way: they produce solid wood furniture in China, then they are exported from domestic ports, shipped to a foreign country or region, and then transferred from abroad, and returned to China through customs declaration, only at sea. "Overseas travel", there is a full set of import procedures, was named "100% imported original furniture", this type of solid wood furniture brand has become a "foreign ghost", worth several times or even ten Double up. What's more, some companies use wood-based panels to produce unqualified "pseudo-solid wood" furniture, which can also be sold at an amazingly high price due to the "foreign coat".

a "fake foreign ghost" furniture

This kind of abnormality has made the real "Li Wei" who are serious about producing solid wood furniture in China, both helpless and indignant! Founded in 1982, Dongguan Wanhengtong Group is one of the large-scale private group enterprises with considerable scale and strength in the furniture industry in Guangdong. It has a series of products such as “British Huazhuang” and “St. Petersburg-New Classical”. Taking the production of "solid wood classics" and advocating "healthy life" as their own responsibility, the solid wood furniture produced is the real "pure solid wood", but the price is much lower than some "yang Li Gui".

British Huazhuang solid wood furniture

Chen Yuwei, Director of Furniture Marketing of Wanhengtong, believes that the reason why “Pseudo-solid wood” “Yang Li Ghost” furniture is sought after by some domestic consumers shows that quite a part of high-end consumer groups in China still have limited understanding of solid wood furniture, and the concept of consumption is not rational enough. "Only buy expensive, do not buy right", Chongyang Meiwai, think that the import is the best, it is worth showing off, easy to be deliberately promoted by some brands, "imported", "international super brand", "original foreign The concept of production and the gimmicks are blinded, and the results fall into the trap.

Wan Hengwei, Director of Furniture Marketing, Wan Hengtong

Regarding the authenticity of the recent attention to solid wood furniture, Mr. Chen Yuwei believes that this is a very good thing for the improvement of relevant systems and the regulation of solid wood furniture manufacturers. Only the "yang Li Ghost" wearing a solid wood coat becomes a street mouse, and there is no hiding place, so that genuine solid wood furniture with good quality and high quality can occupy the market's leading power, so that consumers can buy value for money at a reasonable price. Solid wood furniture.

The definition of "solid wood furniture" is broad, and the "foreign ghost" has a gap.

Why is the “pseudo-solid wood” and the high-priced “yang Li Ghost” popular? The leader of Wanhengtong Furniture Co., Ltd. believes that in addition to the perfection of the imported furniture supervision system, the definition of “solid wood furniture” is broad and vague, and it is also one of the reasons why “yangli ghost” and “pseudo-solid wood” have a gap.

In order to regulate the market, the State Administration of Quality Supervision and the National Standardization Administration Committee jointly issued a new version of the "General Technical Conditions for Wood Furniture" standard on May 1, 2009, which clarified the "wooden furniture" and "comprehensive wood furniture" that are easily confused. "Concept, the "solid wood furniture" under the "solid wood furniture" category, "solid wood furniture" and "solid wood veneer furniture" also made a specific definition.

However, consumers may buy furniture for a lifetime. Most people are unheard of for these industry standards. It is difficult to distinguish the difference between solid wood, solid wood and solid wood furniture when purchasing furniture. The "Li Gui" and "Yang Li Gui" are more and more advanced in terms of fake and real craftsmanship, coupled with the luxurious store atmosphere, deliberately promoted and rendered the concept of "original import" and "international famous brand", even if it is only OEM production. Quality control and product quality are not guaranteed, but the highly trained sales staff have captured the hearts of many irrational consumers.

How do you tell the truth about solid wood furniture? The brand of “British Huazhuang” under Wanhengtong Furniture is “Classic Solid Wood, Healthy Living”. The material is mainly selected from European imported eucalyptus wood. 100% solid wood ensures the quality of products is eternal. And another American-style furniture style brand - "St. Petersburg - Neo-classical", with the selection of European walnut wood as the main material, created a new solid wood neo-classical American furniture.

St. Petersburg - neoclassical all solid wood furniture

“Real solid wood and solid wood furniture, in addition to strict compliance with national standards, the substrate is made of solid wood sawn timber or solid wood panels, and the surface is not covered. It is also very important to use which kind of wood! This not only determines the solid wood furniture itself. The value of a company also determines the values ​​and ethics of a company. A responsible and forward-looking enterprise will not try to deceive consumers because consumers do not know how to understand or identify the types of materials.” Marketing Director of Wanhengtong Furniture Mr. Chen Yuwei told reporters.

Take the coffin used in the brand of Yinglunhuazhuang, which is owned by Wanhengtong Furniture. This is a precious tree species with a slow growth period. It is mainly distributed in the large and small Xing'an Mountains in the northeast of China and in Russia. It takes about 30 years in the northeast of China. In Russia, it will take 50 years. The wood has clear texture, fine and uniform structure, smooth cut surface, beautiful pattern, strong moisture resistance, strong anti-corrosion, no change, no cracking, no smell, no insects. Shell material, kapok guitar making handle, the main material used by Shanghai Shipyard to make the deck of the ship. Russia imported eucalyptus wood is harder, more beautiful in color, and there are fewer surface trees. British Huazhuang uses this material to make solid wood furniture. It is not afraid of consumers to test their authenticity with "knife and axe", and welcome consumers. Send it to the relevant department for testing.

Solid wood furniture should read the "foreign": create a Chinese card, earn "foreigner" money

Compared with the exposed "foreign ghosts", Wanhengtong's two solid wood furniture brands - [British Huazhuang] and [St. Petersburg - Neoclassical], the name is also "full of flavor." In this regard, Wan Hengtong Furniture Marketing Director Chen Yuwei told reporters that this is the need for enterprises to create brands and market in a far-sighted way. Chen Yuwei said frankly: The naming of these two brands, one reflects the style characteristics of the brand, but also focuses on the needs of foreign markets.

[British Huazhuang] brand route is "British classic", [St. Petersburg - Neoclassical] is American style. In addition to designing and producing products according to its different styles, Wanhengtong produces furniture in strict accordance with European standards and American standards far higher than domestic standards. The glue is made of German imported jigsaw glue and assembly glue. It not only has strong bonding force, but also the formaldehyde content reaches the European F1 environmental standard. All the main connecting parts such as hinges are imported from Germany, and the TAIHO nitro paint is completely used. Meet European environmental standards and requirements. All of these not only ensure the quality of Wanhengtong furniture, but also guarantee the entry of Wanhengtong's furniture brands into the European and American markets.

In August 2000, the Wanhengtong Furniture-SUNTS series was first introduced to the United States. At the same time, the company established a furniture research and development center in the United States to strengthen the development and research of European and American products;

From 2001 to 2002, SUNTSB products participated in the American High Point Furniture Fair and were a complete success. In the same period, the company has successively entered into friendly and cooperative relations with VCF, MARTIN, LIFESTYLE, KOSTA, Reed, Junda and other companies, and established a sound marketing system and network in the US market;

In March 2004, the company obtained the most favorable tax rate for anti-dumping of American furniture, and the “SUNTSB” brand was successfully registered and operated in the United States...

Chinese solid wood furniture manufacturers can't look short-sighted, or even engage in 'fake imports' to deceive consumers. This kind of behavior is a chronic suicide! In fact, the domestic and international solid wood furniture market has great potential. Chinese solid wood furniture manufacturers can create a good Chinese brand and go abroad to earn the money of 'foreigners'. This is the right way to read the 'brand foreign classics'! Director Chen Yuwei was very impressed with the "pseudo-solid wood and fake foreign brands" incident in the current society!

And Chinese solid wood furniture brands must make foreign money in foreign countries. The image and reputation of enterprises and brands are very important. One is to rely on OEMs to produce unqualified products, and to deceive consumers to profiteering enterprises and brands. Regional strict testing standards and credit investigations are unthinkable. Therefore, a solid wood furniture enterprise like Wanhengtong, despite knowing the tricks of “pseudo-solid wood and foreign-inspired ghosts”, has always been unmoved and insisted on its own values ​​and market views.

And the market is fair, such companies and brands will laugh to the end!