Several Problems Should Be Paid Attention to in the Use of Graphic Design Colors

Several issues that should be noted in the use of graphic design colors:

1, make a fuss about the title

The title is the highlight of the newspaper and is an important area for coloring. Between the black text and the color picture, it is necessary to intersperse and link with a certain head with a color sense to form a unified and harmonious overall layout. The color has the function of reading, the color of the title is prominent, the contrast is strong, the visual impact caused is strong, and the importance of the article is obvious. Regardless of the rich color of the layout, black is the basis and black is an important factor in the stability of the layout. Color pictures have poor variability, and they are often unable to change their colors at will in order to show authenticity, so that the color of the title word should be flexible to achieve the best overall effect. In the specific application, sometimes a title can be divided into several parts. The principle is to highlight the main words, emphasize the subject and weaken the subtopics. Black is one of the most basic colors of color newspapers. Some people think that black is not a color. In fact, in China's unified painting, ink colors are multicolored. Black shades change endlessly. Black headline words are bold and eye-catching. Set off, sometimes better than using vivid colors directly. The headline word color (including reticulation) should not be more than three colors in general, otherwise it will appear cluttered. The three colors can be contrasted and pursue changes in the same color. When the full-page color image is long, the color of the title should be dominated by black color, supplemented by color. When the color picture is low, the color of the title should be rich, because it shoulders the heavy responsibility of adjusting the overall color of the layout.

2, emphasis on color decoration

The use of color is to achieve the desired decorative effect, so all colors on the layout are for the same goal to beautify the layout and please readers. When there are few color pictures on the layout, you can use color line frames and lines more; for color pictures, black or gray lines and line frames are available. Color words on a color map usually have a white border or a web border, and their color should be different from the color and brightness of the color map itself. When the headline area is deeper, the Yinyin word should be used. When the heading area is covered with a light mesh, the headline word should be colored darkly. The color image is rich in the color map itself and the title.

3, clever use of contrast techniques

The effect is different when the two colors are separated and juxtaposed. This is the contrast effect of the color. In the process of color chart layout, if you can use contrast properly and skillfully, you can achieve a multiplier effect. The usual contrasting colors are red and green, blue and orange, yellow and purple, also called complementary colors. Complementary colors should be used in terms of area and purity. For example, when red and green are combined, the area is not equal when the area is equal or close to one another, but it is more harmonious when the size is larger or smaller, or deeper or shallower. "And a little green in the Wanhong Cong" will give people a very good sense of beauty. If the headline word is purple, the yellow color may be used as a contrasting color. Since the two color areas are relatively different, there are times when the two colors are different, and they look eye-catching and elegant.

Using the same color can also produce rich color effects. Such as deep red, purple, red, red, red, orange, pink, magenta, etc. are all red, are of the same species. They combine different lightness and purity and can also produce rich soft effects.

There must be a degree of color contrast, that is enough. In order to avoid excessive contrast, when using color must be adjusted to a large piece of purity article, should highlight the subtitles to adjust the layout, resulting in visual jumps and segmentation, that is, the means of turning into zero.