At the Munich International Beverage Equipment and Liquid Food Technology Exhibition (drinktec) held recently, four original equipment manufacturer customers of the British Xaar Company, including Sacmi and Till Engineering Company, publicly displayed the innovative finished packaging and decoration figures for the first time. Direct printing solution. These systems use Xaar XAAR1001 print heads to directly perform full-color digital printing of images and text content on glass, polyester resin (PET) and metal bottles and cans, showing extremely high efficiency and reducing material and Inventory, as well as many expenses related to the use of labels or envelopes, etc., and speed up the time to market of goods. In addition, this technology can also achieve digital decoration printing on irregular shapes and rough container surfaces, which is difficult to achieve with traditional label and envelope technology. These solutions are also expected to pass a series of field trials before being marketed.
In the coming weeks or months, there will be a number of other bottle cap and packaging products direct printing equipment systems will be available on the market. They also use Xaar XAAR1001GS6 and GS12 type print heads. A few days ago, regarding this latest trend in the field of packaging, decoration and printing, Mr. Mark Alexander, marketing director of British Xaar Company, published some of his views to the media.
Sacmi, Till Engineering and other companies' direct packaging printing systems for finished products chose Xaar's technology because Xaar's printheads have been proven for their outstanding performance. Brand manufacturers have many requirements, of which high quality is the most basic, but the reliability of work and the longest normal operation of the machine are also key factors here. No one likes the machine shutdown. The reliability of Xaar 1001 print head is extremely outstanding. It works in a vertical mode at a height. It can print horizontally and vertically on curved and other shaped surfaces, so that high-quality text can be printed in one pass. And images. In single-pass industrial printing applications, shutdown cleaning and maintenance are as unacceptable as poor image printing quality. The Xaar 1001 print head has proved its success.
Xaar 1001 is the only printhead on the market that can meet all these needs. The combination of Xaar's continuous inkjet patented technology and side inkjet patented technology allows the ink to pass through the rear end of the nozzle at the highest flow rate when inkjetting. Keep the ink flowing continuously, you can remove bubbles and particles, the print head can always be in the best ejection state, providing the maximum running time. As a result, Xaar 1001 print heads can provide unmatched reliability, attracting all major finished packaging direct printing equipment manufacturers to choose Xaar's technology.
Direct inkjet printing of finished product packaging may lead to a revolution in the packaging industry. This technology enables packaging manufacturers to work more creatively than traditional printing or labeling methods, such as spray printing on grooved and ridged surfaces, which is not applicable to labeling or contact printing technology. Using the direct printing technology of finished product packaging, it is possible to play a greater creative potential in packaging design, making it easier for packaging manufacturers to differentiate themselves from competitors and stand out.
Digital printing of finished product packaging and decoration can also change the interaction between commodity manufacturers and consumers through highly creative and effective marketing activities and mass customized information dissemination. It can make the product packaging become a medium for real-time communication, and in some cases can produce a dialogue between the product and the consumer, such as printing the information from the fans on the wine bottle, immediately after the event Sell ​​them to them in the bar.
Digital inkjet printing is not just a cost-reducing option, although it can indeed reduce or eliminate some of the cost of traditional label printing methods, such as the label itself, excessive printing, waste discharge, logistics, etc. The first choice for digital inkjet printing is to enhance added value and adapt packaging to this rapidly developing era of information dissemination.
The first batch of application equipment displayed at the drinktec show clearly shows the advantages and potential of the direct digital printing system for finished product packaging and decoration, in terms of mass customization, product localization, rapid response and creative marketing, as well as irregular surfaces. The ability to carry out packaging and decoration printing. At present, this technology is still in its early stages. Before equipment manufacturers and packaging manufacturers enter full commercialization, they are still actively considering how to better apply its capabilities. But the prospects for this technology are promising.
The combination of Xaar's continuous inkjet patent technology and the side inkjet patent technology structure is an ideal choice for the direct digital printing market of finished packaging. Direct printing manufacturers of finished product packaging do not want the production line to stop, so a printing head with unmatched reliability is extremely critical. The uniqueness of Xaar 1001 print head is that it can provide excellent print quality and excellent reliability, and can keep printing ink, including white thick ink and high viscosity varnish in the print head. Flow state to avoid nozzle clogging. These performances come from the innovative design of Xaar 1001 print head. The combination of Xaar's patented continuous inkjet technology and side inkjet technology enables ink to pass directly through the rear end of the nozzle at the highest flow rate during the jetting process. In this way, the ink is always in suspension, the bubbles and particles will be removed, and the nozzle will always ensure the maximum normal working time.
Some printhead manufacturers increase the original resolution of their products in order to obtain better image quality. In fact, there is a balance here. The main determinant of image quality is not the original resolution, but the droplet size. The Xaar 1001GS6 type print head can eject the smallest ink drop of only 6pl. The original resolution and grayscale performance of Xaar 1001 print head can give an actual resolution of more than 1000dpi, so as to print high-quality, soft-color images and sharp and clear text. Operate latitude to handle viscous or special liquids with high quality.
So, will label printing and labeling completely shift to direct printing of finished packaging in the future? For some packaging manufacturers and products, there is indeed a trend from traditional labeling to direct digital printing of finished products. But for some other products, the label is still the best choice. Undoubtedly, through mass customization and localization, direct digital printing of finished product packaging and decoration helps increase sales, thereby prompting merchants to accept and adopt it. However, in the foreseeable future, labels printed on paper and plastic films will continue to exist as a technical option for packaging and decoration. At the same time, the label printing itself may also be more digital and inkjet technology, in order to keep up with the direct digital printing of finished product packaging and decoration and the accompanying trend of multifunctional information dissemination.
Xaar printheads have proven the survival and development capabilities of inkjet technology in other challenging and cost-competitive industries. Packaging and decoration equipment manufacturers and branded goods manufacturers have witnessed the performance of inkjet technology and have been steadily developing their own systems to apply it. Now we have begun to see such devices appearing on the market and being used by branded goods manufacturers. The benefits of choosing a market-leading printhead for new technology applications are obvious. We also see that not only the packaging industry but also several other industries are choosing to apply Xaar ’s inkjet technology.
Branded goods manufacturers are recognizing the positive energy of inkjet printing. They are planning and testing how to apply the new functions brought by this technology, and are choosing this technology. Xaar 1001 print heads have been selected by the first batch of system manufacturers for their ability to meet customer needs. The first batch of such systems have also been installed and used, and are packaging and decorating consumer goods to realize their true value. Some other systems are still in the trial phase of customers and will be fully marketed in the next few months for industrial production.
In addition, the direct digital printing technology of finished packaging and decoration achieved by Xaar print heads has no restrictions on printing substrates. Xaar 1001 print head can print on many different substrates, including glass, polyester resin (PET) and other plastics and metals. The surface of some materials is more difficult, but basically it can be said that the Xaar 1001 print head can apply the maximum range of different liquid characteristics, and can provide the room for the printing of any ink formula on any decorative material. In the development of direct digital printing solutions for finished product packaging and decoration, Xaar ’s ink optimization projects have also been a major driver.
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