In China, a significant number of large plastic and glass bottle manufacturers have in-house design teams or dedicated departments to handle bottle shape design. However, smaller manufacturers often lack the resources to maintain such specialized teams. As a result, they typically outsource their design needs to advertising or general design agencies that may not have specific expertise in bottle shaping. In some cases, they even opt for direct imitation of existing designs.
This approach is understandable, given that setting up an internal design department requires a substantial investment in staffing and resources, which can be a heavy burden for smaller companies. Moreover, when the same designers work on multiple products, the visual differences between plastic and glass bottles tend to be minimal, leading to a lack of innovation and uniqueness in packaging design.
For small-scale manufacturers, the absence of professional bottle design firms further complicates the situation. They often rely on non-specialized agencies, which may not fully grasp the technical and aesthetic requirements of bottle design. This results in suboptimal outcomes and limits the potential for creative expression in product packaging.
In reality, professional bottle design agencies play a crucial role in driving the development of the plastic and glass bottle packaging industry. Having independent, specialized design firms would enable manufacturers to focus on production while benefiting from expert-level design services. This division of labor not only improves efficiency but also fosters innovation and differentiation in the market.
Therefore, the future of the bottle industry should involve the establishment of dedicated, professional design agencies that can provide high-quality, tailored solutions for both large and small manufacturers. This shift will not only enhance the competitiveness of the industry but also elevate the overall quality and appeal of packaging in the market.
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