On June 11th, the third-to-third basketball tournament at the eighth campus of Beijing University of Physical Education kicked off with a city-wide buzz. This event, which has drawn widespread attention, may mark the highest-level basketball competition in China to date. Notably, LeSports, a rising star in the internet sports industry, has joined as a sponsor, signaling a new era for campus sports.
As a major sponsor, LeTV Sports brought in a top-tier broadcasting and production team, including advanced equipment such as four-camera setups, robotic cameras, and slow-motion machines, ensuring a high-quality viewing experience. On the day the final matches began, LeTV Sports also launched a special edition phone case designed with elements of the event, celebrating the excellence of Beijing University of Physical Education.
Meanwhile, on June 9th, the Northern Summer Music Festival was held at the university, marking the start of a vibrant campus festival. Behind the lively events lies a growing trend: the gradual entry of the sports market into the university space. In recent years, many student activities have been canceled due to safety concerns and operational challenges. However, Beijing University of Physical Education offers vast sports facilities and a strong culture of physical activity, making it an ideal hub for sports development.
The recent large-scale event and the university’s proactive approach to the market signal a positive shift in China's campus sports landscape. The 3v3 tournament broke through traditional internal competition barriers, bringing together students from all major universities in Beijing. This not only highlights the appeal of the event but also reflects the deep-rooted passion for sports among young people.
LeTV Sports' involvement in the campus sports scene is seen as a promising sign. As an internet-based sports company, LeTV seeks to attract quality users and loyal fans from universities. College students, who are naturally active and enthusiastic about sports, are more likely to engage, share, and create value. This can lead to significant secondary marketing effects that go beyond expectations.
At the same time, physical education universities are looking for new partners like LeSports to bring fresh energy and innovation. The long-standing gap between education and real-world needs has left many graduates unprepared for the workforce. Surveys show that many students feel their academic training lacks practical skills. Therefore, providing them with hands-on experiences in the sports industry while still in school is essential and highly anticipated.
Non-woven fabric Shopping Bags are environmentally friendly portable containers mainly made of polypropylene. With their excellent performance, they have become the mainstream choice to replace disposable plastic bags and are widely used in various consumption scenarios. ​
Unlike traditional fabrics, non-woven fabrics are not woven through textile processes. Instead, they are made by orienting or randomly arranging polypropylene fibers and then bonding them through thermal bonding or chemical bonding. This process endows non-woven fabric shopping bags with the advantages of a simple production process and low energy consumption, making them more cost-effective compared to cotton fabric shopping bags. It is light in texture yet highly resilient, with strong tear resistance. A single bag can hold 5 to 10 kilograms of items, meeting daily shopping needs. ​
The usage characteristics of non-woven fabric shopping bags are very prominent. The surface is smooth and not prone to staining. Minor stains can be directly wiped clean. It can be reused more than 50 times, significantly reducing the cost per use. The material has a certain degree of breathability, which can prevent water vapor accumulation when holding fresh food. At the same time, it has good water resistance, and can protect items from getting damp even when carried in the rain. ​
In terms of environmental performance, non-woven fabric shopping bags perform exceptionally well. Raw polypropylene can be recycled and reused to reduce resource consumption. After being discarded, it can naturally degrade in the natural environment within 90 to 180 days without generating harmful residual substances, effectively alleviating the problem of "white pollution". Many countries have listed it as an environmentally friendly promotion product and it has become a standard shopping bag in supermarkets and shopping malls. ​
Modern non-woven fabric shopping bags are constantly innovating in design. Through printing technology, they can present rich patterns and brand logos, combining practical and promotional functions. Common styles include portable, vest and foldable types. Among them, the foldable type can be compressed into a small volume, making it convenient to carry around for future use. Whether it is daily shopping, exhibition promotion or promotional activities, non-woven fabric shopping bags, with their characteristics of "economy, durability and environmental friendliness", have become an important carrier of green consumption life. ​
Unlike traditional fabrics, non-woven fabrics are not woven through textile processes. Instead, they are made by orienting or randomly arranging polypropylene fibers and then bonding them through thermal bonding or chemical bonding. This process endows non-woven fabric shopping bags with the advantages of a simple production process and low energy consumption, making them more cost-effective compared to cotton fabric shopping bags. It is light in texture yet highly resilient, with strong tear resistance. A single bag can hold 5 to 10 kilograms of items, meeting daily shopping needs. ​
The usage characteristics of non-woven fabric shopping bags are very prominent. The surface is smooth and not prone to staining. Minor stains can be directly wiped clean. It can be reused more than 50 times, significantly reducing the cost per use. The material has a certain degree of breathability, which can prevent water vapor accumulation when holding fresh food. At the same time, it has good water resistance, and can protect items from getting damp even when carried in the rain. ​
In terms of environmental performance, non-woven fabric shopping bags perform exceptionally well. Raw polypropylene can be recycled and reused to reduce resource consumption. After being discarded, it can naturally degrade in the natural environment within 90 to 180 days without generating harmful residual substances, effectively alleviating the problem of "white pollution". Many countries have listed it as an environmentally friendly promotion product and it has become a standard shopping bag in supermarkets and shopping malls. ​
Modern non-woven fabric shopping bags are constantly innovating in design. Through printing technology, they can present rich patterns and brand logos, combining practical and promotional functions. Common styles include portable, vest and foldable types. Among them, the foldable type can be compressed into a small volume, making it convenient to carry around for future use. Whether it is daily shopping, exhibition promotion or promotional activities, non-woven fabric shopping bags, with their characteristics of "economy, durability and environmental friendliness", have become an important carrier of green consumption life. ​
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