"Art" creation on beer cans

"Craft beer has no craft price." That's the message behind Bomb Lager that Bomb Lager has launched a new 12 ounces per can of craft beers at Rexam.

Bomb Lager is the best imported barley malt, high quality hops and traditional Bavarian Helles made from brewer's yeast. Each batch has undergone a long and cold fermentation process to produce a light, delicious and mellow flavor with a beautiful top with fine and solid lace trim.
Bomb Lager is committed to creating a brand that embodies artistic expression and creativity as well as easy-to-drink. Each of Bomb Lager's products will have a new tank style designed by local street performers. East Village artist Billy Miller (billyartnyc.com) came up with a unique graphic of the original tank.
“We are very excited to provide consumers with a craft beer for the broad masses of the people. Bomb Lager is a beer with subtle complexity. It is tempting, useful and perfectly suited to everyone's tastes.” Bomb Beer’s Partner Pat Carney said, "In creating a high-quality product, Bomb Lager is committed to artistic expression, so we want a package that people want to see and see when they drink. In fact, we recently adopted Billy's “Black Can” design is as elegant and exciting as the beer in its packaging.Our Rexam cans are the perfect canvas design, and we look forward to using our partnership with them to create our brand and business. ”
The Bomb Beer Company chose to launch their aluminum can beer because they provided the best canvas designs to display the artwork, which is a key part of its trademark. In addition, the canister that completely blocks the light allows the beer machine to remain fresh for longer, it is more widely accepted at outdoor venues, and it is the best choice for environmental protection and sustainability, and the recycling rate is in any other beverage package. More than doubled.
“We are very happy to work with Bomb Beer's team to help bring their unique beer and unique street art labels to the market,” said Andre Balbi, president and CEO of Rexam Beverages Americas. “Our aluminum cans are A great packaging solution that enables their artistic brand design to stand out on retail shelves while providing excellent recycling benefits, as well as distribution and retail display economics.”
Bomb Lager currently selects a retail area in New York State and plans to expand retail distribution throughout the year.


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