Today, in the development of e-commerce, our consumption patterns and living habits have changed in many ways. Whether it is C2C platform or B2C platform, user experience is always the first. How to get the customer's approval, in addition to strict guarantee of product quality, do a good job of pre-sales and after-sales service, the direction of home e-commerce to further enhance the competitiveness of enterprises is also a business has to think about. Insiders pointed out that in this integrity in March, price transparency will become a key point to improve user experience.
Some local governments have proposed the policy of “trade-in†for the improvement of people's livelihood, and they have also received responses from many businesses. However, from the market reaction, this move has not received much recognition from consumers. One of the important issues is the problem of price opacity. From the perspective of the feasibility of this policy, both businesses and consumers seem to be in a two-way reciprocal state. But what about the truth?
Take Tianjin as an example. Let's not say that furniture can only offset the price ratio of 5 percent of new furniture. Just talking about the pricing of new furniture, as a consumer, I think everyone will have such a question in their hearts. Is it possible for the merchant to increase the price by 5% and then do the old-for-new, so that consumers not only do not get the discount but also Give the merchant an old piece of furniture for free.
A similar incident was the double-eleven promotion that Taobao.com vigorously promoted last year, which indicated that the sellers were 50% off the audience. It is reported that some sellers are first to increase the price and then discount, and consumers are not able to afford such a promotion. Any discounted promotions with opaque prices are meaningless to some extent. Therefore, people in the industry said that the price transparency of the furniture industry is urgent, and price transparency is of great significance to the entire industry.
Price transparency benefits the three parties of production, purchase and sales
For the merchants, once the corporate image of “children’s ignorance and no price†is established, it is the most valuable asset for the long-term development of the enterprise. The good reputation of the enterprise in the consumer’s mind is more than the advertising cost. effective. For the production enterprise, the products are recognized by the consumers, the sales volume of the dealers is increased, the output of the production enterprises is naturally increased, and the profits are also increased.
Price transparency makes prices return to reasonable
In the early stage of the development of the furniture industry, due to the fact that the industry norms have not yet been perfected, many enterprises have been pursuing high profits and high returns in the process of development, which has caused the chaos and false heights of the furniture industry to a certain extent. Due to the influence of supply and demand, the bubble with a high price is realized. Many furniture dealers add luxury packaging to their furniture and increase the price. The recent Da Vinci incident is a direct manifestation of this market price disorder, which undoubtedly harms the interests of consumers. The transparent price of the furniture industry can change the market state of this price, and truly equalize the information of consumers and merchants, prompting the price to return to a reasonable level, and also plays a huge role in regulating industry standards.
Price transparency promotes new developments in the industry
The real realization of price transparency in the furniture industry is undoubtedly a test of the strength of enterprises. A company can really price on the basis of removing operating costs and ensuring reasonable profits, which really makes consumers really need strong corporate strength. For the entire furniture industry, it is also a re-integration of the market. The price transparency has fundamentally changed the chaotic state of prices, which has promoted the normal and orderly development of the entire price industry, and has suppressed the pricing high due to price opacity. phenomenon.
Therefore, on the basis of recognizing the market dynamics of the furniture industry, it is the first to propose the transparency of furniture prices. As a furniture e-commerce, the consistent price of online and offline physical stores will be a good strategy. To provide quality assurance products for the market and transform marketing strategies, to implement online and offline price transparency, and bring more benefits to our consumers.
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