With the gradual approach of the July Building Materials Exhibition and the September Furniture Fair , Guangzhou has once again become the focus of the global home building materials industry. It is in the context of this market booming that the Xiangjiang Home Furnishing Brand Factory Wholesale City in Ligang Road, Haizhu District, Guangzhou will be unveiled on June 2, and the “Guangdong International Furniture Wholesale Trade Fair†will be held in the same period. .
The provincial wholesale center of the global home trade fair trade platform brings the factory model and exhibition price to daily retail sales, and promotes the transformation and upgrading of furniture retail. The general public can go to the Xiangjiang home brand factory wholesale city and directly face-to-face transactions with the factory to experience unprecedented benefits.
Create brand furniture factory direct sales exhibition wholesale platform
According to the understanding, Guangzhou Xiangjiang Home Furnishing Brand Factory Wholesale City is located at the South Ligang Road, Jiangnan Avenue, Haizhu District, with a scale of 200,000 square meters, adjacent to the Jiangnan West Transportation Business Hub. It will give full play to its own advantages, and leverage the National Federation of Industry and Commerce Furniture and Decoration Chamber of Commerce, Guangdong Furniture Chamber of Commerce and many brand furniture factories to quickly realize the seamless links of exhibition and sales resources all the year round, and create a 365-day never-ending brand furniture factory direct sales exhibition. Wholesale platform. Because it is directly connected to the factory store, it is a primary source of goods, a large number of brands, a wide selection, dealers, agents can be centralized procurement, and no time limit, faster development opportunities. The factory realized the new model of “grasping the core and extending the periphery†to develop the sales network.
Product prices are generally lower than the market price of 50% to 70%
Xiangjiang Home Brand Factory Wholesale City will serve as the factory's annual exhibition hall and become a strategic sales platform for the factory. The factory can rely on this platform to wholesale and develop dealers and agents all over the country. At the same time, this provincial wholesale center abandons the traditional home store marketing model, adopts the factory store cluster, the factory wholesale direct sales new model, and directs to the public direct sales. The intermediate circulation link is eliminated, and the product price is generally lower than the market price by 50%~70%. The price bubble of building materials and furniture products is largely eliminated, the furniture price is returned to the value, the consumption power of the citizens is enhanced, the sales volume is greatly increased, and the win-win situation is achieved.
Head of the wholesale city: direct sales with the factory after the sale is guaranteed
“Directly trade with the factory, complete product range, quality assurance, no fear of being dropped, the price is generally lower than the market price of 50%~70%, which is a new breakthrough for the manufacturers, which is a new breakthrough for the manufacturers. It is also the inevitable development of the industry to today.†The relevant person in charge of the Xiangjiang Home Brand Factory Wholesale City said, “The cost of rent and service in the traditional market in the urban area is very high, and consumers are buying from dealers or agents. The price of the product has been greatly improved. The provincial wholesale center of the global home trading exhibition platform is directly stationed in the factory. The primary source of goods is free of many intermediate links, and the price advantage is naturally huge.†The relevant person in charge said that not only the price gap is large. And after-sales service has an advantage. Since it is directly traded with the factory, the after-sales service guarantee is the most reliable. “In traditional stores, customers buy directly from agents and dealers. If agents and dealers are not strong, there will be “runningâ€, and it is so easy. Producers do not recognize the accounts, and they are arguing with each other, and directly deal with the factory, running the monk can not run the temple."
Furniture manufacturers : generally optimistic about the wholesale city business model
In the second half of the year, the furniture retail market is confusing. In the face of this another major rescue measures of Xiangjiang Home, how do the major furniture brand manufacturers react? Foshan Stiloland furniture marketing director said, "The reason why we choose Xiangjiang home brand factory wholesale city is to take a strategic sense here. We need to deploy a strategic sales platform in key cities, where many well-known furniture factories are assembled. Differentiating advantages can realize the integration of exhibition halls and wholesale direct sales. It is not only the business marketing window of the factory, but also an important channel to directly drive sales and increase profits, so we are very confident!"
According to the head of the Guangdong market for Dongguan Mouss Bedding, as far as the current situation is concerned, after the first half of the year, the opening of the two major exhibitions will surely bring about a blowout of furniture and building materials. Global Home Trading Distribution Platform Provincial Wholesale Center Xiangjiang Home Brand Factory Wholesale City is adjacent to Pazhou Exhibition and Guangzhou's major home shopping districts. It has gathered a large number of consumer groups after 80s. This huge consumption potential will surely drive the furniture in the second half of the year. Retail market.
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Guangdong International Furniture Wholesale and Trade Fair opened on June 2nd: the public purchase price of the factory can be enjoyed
Guangdong International Furniture Wholesale and Trade Fair will be held on June 2nd in the wholesale center of Xiangjiang Home Furnishing Brand Factory, the provincial wholesale center of Haizhu District Global Home Trading Platform. More than 120,000 sets of new furniture from 120 well-known home brands will be delivered to Guangzhou to return to the public. It is understood that the brands participating in the transaction include: Chivas, Jianwei, Fulcon, Mousse 3D, Avon Ting, Slim Bailan, Odyssey A8, Phil, Baina, and Eli Bailan , style, Milan home, Si Kexin, Ou Muxuan, Jin Fulai, Diya, Yijian space, Milano, Divani, Styroland, Ai Meng, Yalan, ideal space, Kasfanni, Jin Fulai, goods Mufang, Yaorongxuan, Zibotang, Jinyutang, etc. During the fair, the public purchased the household products and shared the factory wholesale price, which was generally lower than the market price by 50%~70%.
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