The author's note: Zhao is free and free, so that people can recognize him at a glance. Even in a very formal shirt, the collar should stand up to show his personality and make a difference. Explain in his words: This (dressing) may be related to my involvement in the clothing industry. When I first saw Zhao, when he was playing table tennis in the lounge with his staff in the afternoon, he didn’t expect to be the chairman of the company. He saw how much he was. A leader with affinity. Later, I learned that he has a lot of hobbies, and he has a big ball and a ball. Although Mr. Zhao is more concerned about the evaluation of others, he still does his own thing on the issue of principle. He is the most authentic entrepreneur I have seen so far, and he has revealed this sincere sincerity and truthfulness from his words and deeds. Perhaps we all believe that it is now difficult to stick to ourselves in today's society of materialistic desires. However, Mr. Zhao did it.
Zhao Haiqing, currently the chairman of the emperor decoration, has a 19-year “age†in the home improvement industry. From the initial painter to the leading figure in the industry, from the deputy general manager of the foreign trade clothing company to the general manager of the home improvement brand company, he founded the most well-known home improvement enterprise in Shanghai today, and is doing a good job. When he started, he handed it over to another shareholder and decided to leave and re-start his business. He used to be the helm of a well-known Shanghai-based home improvement business. He spent a short period of two years making his business a success. He used to be promoted to the company's deputy general manager in only 13 months, and such a person can be called - legend. Mr. Zhao’s life creed is: If you are willing to take responsibility, you can get more opportunities and pay more than anyone else at any time. Now, he is the chairman and general manager of Dihan International Design. We firmly believe that such an entrepreneur, no matter in which industry or position, will be extraordinary. Today we are here to hear the old boy’s never-ending story.
Zhao Haiqing, Chairman of Emperor Han Decoration From a painter, slowly accumulate and constantly challenge yourself
Zhao Haiqing, chairman of the emperor decoration, has a 19-year age in the home improvement industry. In the beginning, he was engaged in the clothing industry. He was promoted to the company's deputy general manager in only 13 months from the lowest level of staff. Basically, the company adjusted the position for Zhao in two months. At that time, Mr. Zhao, with his full enthusiasm and integrity, all things have to pay more than others, all the procedures are done better than others, so the chances of winning are more than the average person. This is also the advice given by Zhao to our generation: work harder and do some practical things.
Due to a gas explosion accident, the young Zhao’s arm left an indelible scar, and the company eventually went out of business due to the lack of suitable management. In the second year, Mr. Zhao seized the opportunity and opened a clothing company. Young and prosperous and lack of social experience, Zhao was deceived to more than 500,000. In desperation, they had to choose to sell all their debts and owe more than 50,000 foreign debts. "At that time, I had already chosen it. I already owe more than 50,000. There is no way. I can only earn money by working. I have only taken 100 yuan from Shanghai to go to Shanghai. After five years of hard work, 攒After a little money, I started to work in the home improvement industry. In fact, all the ups and downs in my life before and after, not all people can face it. When I first entered this line, I started to paint. So my experience may make people It’s even more unimaginable.†In this way, an industry leader started with a small painter and slowly accumulated and settled.
He regards all difficulties as a normal state, an experience. Although he had a lot of "tuition fees" when he was young and frivolous, he taught him how to run a business. He is not always trying his best to capture the opportunity to prove himself. No matter who is living in the soil, people who have high aspirations can create their own world!
Constructing the imperial development of the imperial culvert
Time flies, and Zhao has been in the home improvement industry for 19 years. During these nineteen years, he has three main companies. Today, he started his business for the third time and established Emperor Han Decoration Co., Ltd. as the chairman of the company. Emperor Han, who has just been established for three years, has now been awarded the honorary title of Shanghai Top Ten. If a group believes that the growth of a company will help the society and the industry, they will certainly welcome you and will do their best to help you. Regarding the title of Shanghai Ten Packing Brand Company, Mr. Zhao thinks that this is the affirmation of his home improvement industry for his 19-year “going ageâ€. He knows that there is still a lack of scale in the top ten, but he will live up to the expectations of the industry. In the next two to three years, we will do what we want. Mr. Zhao said: "If it is objectively speaking, it is not enough for the company to be installed in Shanghai. It is because of the industry and the experience of the industry. The association is helping the rapid growth of Emperor Han in this industry. It does not mean that Emperor Han has the full capabilities of the top ten. But given me such an opportunity, I will quickly integrate this team into the industry as quickly as possible. itself."
Therefore, 2012 was an extremely busy year for Emperor Han International Design. The company's main goal this year is to replace the company's blood, reform the company's system, improve team building, and complete the company's overall layout in Shanghai within two years. There are five big stores in the center, southwest, northwest, southeast and northeast of Shanghai. Mr. Zhao: "There are currently three stores in the emperor. In the future, there are four main stores in Shanghai, plus one management center. The management center has moved to the Jinsha River and has all planned. In the first half of next year, we will add another store. Then I built another store in Daning International. My management center may have a comparative advantage in terms of cost and transportation. I spent two years to set up this pattern."
Nowadays, the number of companies involved in the capital market is increasing. When I ask if Emperor Han has plans to go public, Mr. Zhao said: "How much capacity do I have to do and how much work is going on. The competition in the future market The service mechanism is only to solve the problem for the consumers, let him realize your sincerity, which is enough to reflect the value of a company. Measuring the development of a company is ultimately depends on the proportion of your annual recycling, whether it is healthy every year. According to 25% to 35% to grow. Not to see how much market share to get at a certain stage, so why have I insisted that the company steadily move forward throughout the entire career, rather than at a certain stage as if you are brilliant, at least I personally disapprove of this business style."
The major changes in the home improvement industry in 2012 will never stop
Some people have visions and can see behind-the-scenes business opportunities that others can't see; some people are very capable and can play savage games that others can't play. Some people are very lucky and inexplicably stand at the peak of profit. Zhao is a first-class person. As early as 2009, Mr. Zhao predicted what the industry would eventually show in 2012. Over time,
The facts are indeed as his prophecy - good companies will continue to move forward, the first two years are half-dead companies, companies that are still hesitating, companies that have not undergone new blood rotation, and companies that have not reformed the system. I can't go on this year. Regarding the changes in the market, Mr. Zhao published his own unique insight: "The market is changing every year. Every year, it has a big trend. Throughout 2011, the market is promoting in layers of 'boring ponds and raising fish'. We use a month of small activities to do some water storage, then do medium-sized activities, through 2 months of water storage, and then do a big event, continue to raise customers, continue to digest, and maintain the entire digestion process. From the process and from the amount of digestion, it is relatively benign. In 2012, this market has changed. Now many companies are doing community development, this year's main body. Because of the shrinking market volume, the market volume in 2012 was only about 70,000, which was nearly 100,000 less than last year. Market volume is sufficient for independent companies. Therefore, the competition between the current industry companies and the company is team building ability. If managers do not have the ability to reform the system, the future enterprises will not have the ability to develop. Every company's growth must have its reasons for growth. The so-called reasons for growth may be better than that of the same industry in a certain sector. From the service point of view, your entire business service system concept may be closer to consumers. Because the home improvement industry is a service-oriented industry, you must do more than others in these areas, or do a little better, you can possibly win more things in this market.
Unconsciously, I have talked with General Zhao for two hours. He let the reporter see a hero who is galloping in the home improvement industry with a confident and dare to fight, and stands at the peak of the industry with this persistence. If he wants to talk about whether he has achieved his personal value today, the answer he gives is that he is always on the road. On the occasion of the third anniversary of the decoration of Emperor Han, Emperor Han followed the direction of General Zhao. We have reason to believe that Emperor Han will touch the whole industry with a very convincing service concept.
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